Describe your restaurant and service style. Makeform turns the brief into a restaurant customer satisfaction survey with consistent rating scales, relevant follow-ups, and room for diners to explain what happened.
Send diner feedback to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a starting point, edit it, or send it to the builder.
Audience
Guests after lunch or dinner
Format
Two-minute survey with ratings and comments
Prompt size
423 chars
Example survey structure
Two-minute survey with ratings and comments
When did you visit?
Rate the food, service, and atmosphere
What could we improve?
What stood out positively?
May a manager contact you?
Suggested routing tags
Food follow-up
Service recovery
Positive feedback
Visit date, meal period, and ordering channel help managers connect feedback to the right shift.
Step 1
Invite
share a QR code, receipt link, or email
Step 2
Measure
use consistent food, service, and atmosphere scales
Step 3
Route
send low scores and praise to the right manager
Step 4
Improve
review patterns by shift, channel, and visit type
Feedback managers can use
Separate the meal into moments your team can influence while keeping the survey mobile-friendly.
Use one labeled scale for food, service, atmosphere, cleanliness, and value.
Ask about a cold entrée only after a low food rating, or order details after an accuracy problem.
Visit date, meal period, location, and channel help a manager investigate comments.
Fit the service model
Start with the closest format, then adjust its wording and paths.
Measure welcome, attentiveness, pacing, cleanliness, atmosphere, food, and value.
Focus on ordering ease, queue time, handoff, accuracy, and food temperature.
Add timing, packaging, spills, missing items, and ordering platform.
Use a required location choice, shared core questions, and manager routing.
Build and share
Generate the structure from managers' needs, then test every path before sharing.
Provide your service style, locations, ordering channels, touchpoint, and feedback owners.
Remove unused questions, label scale endpoints, and make identity optional.
Preview excellent and poor experiences; confirm each follow-up is relevant.
Publish a QR code or link and route responses for manager review.
Choose the right feedback method
Use a survey when you need repeatable signals tied to operational context.
Field guide
Keep the survey compact and use conditional questions where answers need explanation.
Visit context
Ask only for operational details your team uses, without turning the survey into a receipt audit.
Food quality
A single food score can hide a problem with flavor, temperature, appearance, portion, or accuracy.
Service
Match questions to full-service, counter, or delivery interactions.
Atmosphere & cleanliness
Concrete choices help different teams act on environment feedback.
Overall value
Ask overall satisfaction after component ratings, and keep value separate.
Comments & follow-up
Ask for improvement and praise, then reveal contact fields only with permission.
Related tools
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Open toolFAQ
Practical answers for restaurant owners and managers planning a useful diner feedback program.
Ask for visit context, then separate ratings for food, accuracy, service, speed, cleanliness, atmosphere, value, and overall satisfaction. Add improvement and praise prompts plus optional contact permission. Use conditional follow-ups after low scores.
Keep the mobile survey focused: a few context choices, a compact rating group, and one or two comment prompts. Put detail behind conditional logic and test the QR path before sharing.
A consistent five-point scale works well when every point is labeled. Do not switch direction between questions. Keep return intent separate from specific experience ratings.
Yes. Branch from ordering channel. Ask dine-in guests about pacing and seating, pickup guests about readiness, and delivery guests about arrival, packaging, temperature, and missing items.
Identity can be optional. Request contact details only with permission, explain their use, and avoid collecting details your team does not need. Visit context can remain non-identifying.
Share a link through a receipt QR code, table card, pickup insert, post-order email, or delivery message. Test every placement and use a source field when comparing touchpoints.
Route low ratings with their visit context, review comments before responding, and contact guests only with permission. Group recurring feedback by location, channel, meal period, and question.
Yes. Makeform provides unlimited free forms and responses. You can generate, edit, publish, and collect feedback for free. The paid tier only removes the Makeform badge.
Turn meals into useful feedback.
