Introduction
Explain the study before asking for an opinion.
Tell respondents who is conducting the survey, its purpose, approximate effort, how answers will be used, whether responses are anonymous or confidential, and whom to contact with questions. Keep the introduction factual so it does not prime a preferred answer.
- Survey sponsor, topic, collection purpose, and expected completion time.
- Plain description of response handling and any optional contact fields.
- A voluntary continue-or-exit choice for research or classroom studies.