Describe your press workflow. Makeform creates a media request form for a journalist's outlet, topic, deadline, format, and contact details so your team can route each inquiry.
Send media inquiries to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it to your press process, or send it to the Makeform builder.
Audience
Journalists requesting an executive or expert interview
Format
Interview intake with deadline and availability
Prompt size
301 chars
Example form structure
Interview intake with deadline and availability
Reporter, outlet, and contact details
Topic, angle, and proposed questions
Which spokesperson are you requesting?
Interview dates, format, and time zone
Publication and response deadlines
Suggested routing tags
Urgent deadline
Interview request
Background information
Ask for both the publication deadline and requested interview time so PR can judge urgency and availability.
Step 1
Capture
reporter, outlet, topic, and request
Step 2
Triage
deadline, sensitivity, and ownership
Step 3
Coordinate
spokesperson, facts, assets, and timing
Step 4
Respond
answer delivered and inquiry recorded
Why structured media intake
A media request form gathers the outlet, angle, questions, format, and deadline before follow-up begins.
Capture the story angle, outlet, format, and questions so reviewers can choose who should respond.
Notify the press inbox while a dedicated deadline field makes urgent inquiries visible.
Route by topic, spokesperson, region, or request type while keeping the brief together.
Designed for real press workflows
Choose a workflow, then match its fields and routing to your team.
Collect spokesperson, topic, format, proposed times, time zone, and publication schedule.
Ask about attribution, questions, response format, and deadline.
Gather crew, equipment, arrival, access, interview, and assignment details.
Collect the requested asset, usage context, links, and briefing files.
Press inquiry workflow
Generate the intake, tailor its fields, publish it, and route submissions by topic.
Name inquiry types, spokespeople, required details, and topic owners.
Require deadlines and reveal interview logistics only for interview requests.
Place the form on your press page and notify the communications queue.
Confirm the reporter, assign an owner, brief the spokesperson, and track timing.
Form vs inbox vs document
The form improves the first handoff; email can continue the conversation.
Field guide
Six field groups turn an inquiry into a brief a press officer can verify, assign, and answer.
Reporter identity
Ask for the journalist's name, role, outlet, work email, phone, and profile link so the team can confirm context and reply.
Editorial brief
Collect the planned angle, questions, background, market, and whether the story is breaking news, a feature, or a recurring program.
Request type
Offer interview, written comment, fact check, images, data, access, or background choices. Conditional fields can gather the matching details.
Timing
Ask for the response deadline, publication date, interview windows, and time zone. Concrete dates make triage and scheduling possible.
Files and production
Offer uploads for assignment letters, questions, credentials, or briefs. For productions, ask about crew, equipment, accessibility, and location needs.
Internal routing
Topic, region, language, request type, and spokesperson can drive notifications. A shared status keeps the handoff visible.
Related tools
Create focused forms for interviews, media kits, press inquiries, events, release submissions, and general contact.
Collect interview questions, formats, and schedules.
Open toolOrganize requests for biographies, images, and fact sheets.
Open toolStandardize submitted announcements and supporting information.
Open toolFAQ
Practical answers for PR and communications teams creating a clearer intake path for journalists.
It is a structured intake for journalists contacting an organization. It gathers the outlet, topic, request, spokesperson or material needed, deadline, publication timing, and contact details so communications staff can review and assign the inquiry.
Include reporter name, outlet, work contact details, profile link, request type, story angle, questions, spokesperson or expertise, response format, deadline, publication date, and time zone. Add conditional logistics or uploads when relevant.
Require the latest useful response date and time, plus a separate publication date and the reporter's time zone. An urgency label can help routing, but it should not replace a concrete deadline.
Yes. Start with a request-type choice. Conditional sections can reveal interview scheduling, written-comment questions, or asset format and usage fields without showing every question to everyone.
Add choices for topic, region, language, request type, and spokesperson. Use those answers in notifications or connected workflows, while keeping a central copy with the deadline and source material.
Keep uploads optional unless an event requires supporting material. For credentialed access, explain what document is useful and also collect an assignment contact.
Yes. Makeform provides unlimited free forms and responses, so you can generate, edit, publish, and collect media inquiries without a response cap. The paid tier removes the Makeform badge; it does not unlock basic form volume.
Link or embed it on the press or newsroom page and include it in press-inbox replies when appropriate. Keep an alternative contact route for urgent or accessibility needs.
Give every press inquiry a clear first step.
