Describe your trade show and exhibitor packages. Makeform builds an exhibitor survey covering setup, traffic, lead quality, support, costs, and intent to return.
Send exhibitor feedback to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it, or send it to the Makeform builder. Edit every example before publishing.
Audience
Companies exhibiting at an industry trade show
Format
Post-event survey with ratings and ROI ranges
Prompt size
247 chars
Example survey structure
Post-event survey with ratings and ROI ranges
Company, booth, and package
Rate setup and organizer support
How many qualified leads did you collect?
Estimated pipeline and participation cost
How likely are you to exhibit next year?
Suggested analysis tags
Likely to return
Support issue
Follow-up requested
Ask for lead quality and expected value separately from lead count. A crowded booth can still produce few relevant opportunities.
Step 1
Identify
event, booth, package, and exhibitor segment
Step 2
Measure
setup, support, traffic, leads, and value
Step 3
Compare
results by zone, package, and show day
Step 4
Act
resolve issues and shape next-year offers
Feedback beyond satisfaction
Connect operational experience to commercial outcomes and learn what would make exhibitors return.
Record hall, booth, size, package, and exhibitor type so ratings map to the right location or tier.
Measure traffic, total leads, qualified leads, orders, and expected value separately.
Tag freight, power, Wi-Fi, security, sales, or sponsorship comments for the right event lead.
Made for event portfolios
Keep a comparable core, then show targeted questions for each package and venue.
Evaluate decision-maker traffic, meetings, leads, speaking exposure, and pipeline.
Measure demonstrations, samples, sales, engagement, and results by day.
Confirm package delivery across booths, branding, content, hospitality, and leads.
Collect sales outcomes, networking value, rebooking interest, and support requests.
Survey workflow
Start with event decisions, use optional ranges for commercial figures, and give every score useful context.
Tell Makeform the format, packages, show days, services, and next-event decisions.
Use exact counts when practical and optional ranges for cost, sales, pipeline, or expected value.
Show sponsor, freight, or low-rating follow-ups only when relevant.
Send a mobile link, route urgent issues, and compare responses in a sheet.
Choose useful evidence
Combine ratings, outcome measures, and targeted comments for a balanced read.
Field guide
Connect the booth experience with expected value. Keep only fields that support an event decision.
Exhibitor profile
Capture enough context to compare similar exhibitors. Prefill known registration details.
Setup & logistics
Rate the exhibitor manual, freight, access, contractor coordination, and move-out separately.
Booth services
Score booth services and use conditional follow-ups to capture where and when problems occurred.
Audience & leads
Capture traffic, conversations, scans, qualified leads, meetings, and audience fit separately.
Value & ROI
Collect current sales, optional cost and pipeline ranges, perceived value, and timing for a later check.
Renewal & priorities
Close with return intent, one priority, and the right type of follow-up contact.
Related tools
Connect exhibitor feedback with registration, applications, and broader event research.
Collect structured event reactions from attendees, speakers, partners, or staff.
Open toolMeasure the wider event experience after sessions and networking finish.
Open toolRegister participants and collect the details needed before the show.
Open toolReview vendor applications, requirements, and service details in one intake.
Open toolCapture conference registration choices, contact details, and attendance plans.
Open toolFAQ
Practical answers for organizers measuring booth experience, exhibitor value, and rebooking intent.
It is a post-event questionnaire for organizations that operated a booth, sponsored an event, or sold at an exhibition. It connects setup and support feedback with traffic, lead quality, value, and return intent.
Include exhibitor and booth context, pre-event communication, move-in and move-out, venue services, booth position, attendee traffic, lead quality, organizer support, perceived value, return intent, and one improvement priority. Add package-specific questions only when they apply.
Avoid forcing a precise ROI figure immediately after the show. Ask for known counts such as leads or orders, optional ranges for participation cost and expected value, perceived value for price, and when results can reasonably be assessed. Offer a later follow-up for longer sales cycles.
Send the operational survey soon after move-out while setup and venue details are fresh. Keep it concise and state how long it should take. If business outcomes need time, ask permission for a second, shorter check-in at a point that fits the exhibitors' sales cycle.
Yes. Ask for package or sponsor level early, then use conditional logic to show relevant benefit-delivery, speaking, branding, hospitality, or lead questions. Standard exhibitors can skip those sections, producing a shorter and more relevant experience.
Keep a stable core for value, operations, support, traffic, lead quality, and return intent. Use consistent scales and booth attributes, then compare similar exhibitor segments in a sheet.
Yes. Makeform offers unlimited free forms and responses, so you can generate, edit, publish, and reuse your exhibitor survey without a response cap. The paid tier removes the Makeform badge.
Prefill details you already know, send one clear mobile-friendly link, keep the core survey focused, and explain what decisions the feedback will inform. Route renewal interest and unresolved service issues to the right owner, then avoid asking exhibitors for the same information again.
Plan the next show with exhibitor evidence.
