Describe your exhibition, audiences, and enquiry routes. Makeform creates focused paths for exhibitors, visitors, organisers, sponsors, press, and suppliers.
Route exhibition enquiries to email, Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a workflow, edit the prompt, and send it to the Makeform builder.
Audience
Brands considering a stand or booth
Format
Qualified sales enquiry with conditional requirements
Prompt size
220 chars
Example form structure
Qualified sales enquiry with conditional requirements
Contact and company details
Which event edition interests you?
Preferred stand size and budget range
Power, internet, or access requirements
How should our team follow up?
Suggested routing tags
Exhibitor sales
Visitor support
Venue operations
Ask the enquiry type first to reveal relevant questions and route the response.
Step 1
Identify
visitor, exhibitor, venue, press, or supplier
Step 2
Qualify
dates, scale, requirements, and next step
Step 3
Route
send the enquiry to the responsible team
Step 4
Respond
follow up with the full brief in view
Why a dedicated enquiry form
Gather event dates, stand requirements, ticket references, and deadlines at first contact.
Reveal only the questions that matter to the selected audience.
Capture the event, requirements, budget, reference, and next step.
Separate sales, visitor, venue, media, sponsorship, and supplier messages.
One front door
An opening choice keeps each path short and each handoff useful.
Ask about stand size, packages, budget, utilities, and follow-up.
Collect visit date, ticket reference, topic, access needs, and reply method.
Capture dates, attendance, floor area, services, and attachments.
Route accreditation, speaking, and supplier approaches by role and deadline.
Build the enquiry journey
Define audiences and routes, then refine fields, confirmations, and handoffs.
Name editions, topics, routes, services, owners, and required details.
Require key fields and show topic-specific questions only when relevant.
Confirm next steps and notify the owner with topic and deadline.
Find missing details or unclear choices, then refine the form.
Choose the right intake
Use structured forms for repeatable intake and direct contact for active conversations.
Field guide
Use six compact sections to establish who is asking, which exhibition they mean, what they need, how qualified the request is, and where it should go next.
Contact identity
Collect enough identity to reply. Show company and job-role fields only on business paths.
Enquiry type
Use a clear topic list as the routing key, then map public choices to internal teams.
Event context
A structured selection keeps multi-city and annual exhibition enquiries with the correct edition.
Requirements
Ask requirements after the route is known, so each audience sees only relevant questions.
Message and evidence
Add space to explain and an optional upload for a floor plan, brief, product sheet, or media information.
Timing and handoff
Capture urgency and the preferred outcome, then deliver a topic-based summary to its owner.
Related tools
Connect enquiries with registration, applications, lead capture, and post-event feedback.
Collect attendee details and registration choices after interest becomes a planned visit.
Open toolBuild a general registration flow for public events, sessions, and attendance options.
Open toolHandle conference attendance, roles, session interests, and practical requirements.
Open toolMove supplier and vendor interest into a structured application with operational details.
Open toolCreate a shorter campaign form for prospects from ads, landing pages, or the show floor.
Open toolAsk attendees and exhibitors what worked once the exhibition is over.
Open toolFAQ
Practical answers for exhibition organisers, venue teams, and marketers designing a clear first-contact experience.
It is a structured contact form for prospective exhibitors, visitors, organisers, sponsors, press, speakers, or suppliers. An opening topic choice can give each audience a short path while collecting the context the responsible team needs to reply.
Ask for contact and company details, event edition, product category, preferred stand size, budget range, utility needs, and desired next step. An optional website or product-sheet field can provide useful context.
Start with enquiry type and use conditional logic. Visitors see ticket, travel, facilities, and accessibility topics; exhibitors see company, stand, package, and service questions. Keep reply details common and route by topic.
Yes. Ask organisers for dates, attendance, exhibitor count, floor area, layout, loading, power, internet, catering, accessibility, and AV. Allow a brief or floor-plan upload and a choice of proposal, availability information, or site visit.
Route the topic to exhibitor sales, visitor services, venue operations, sponsorship, media, programming, or suppliers. Include the exhibition edition and deadline in the notification. Review Other responses to find missing choices.
Yes. Makeform provides unlimited free forms and responses. You can generate, edit, publish, and receive enquiries without a response cap; the paid tier removes the Makeform badge.
Explain how submitted information will be used. Keep optional marketing permission separate from permission to reply to the enquiry, and have your team choose its privacy wording and retention process.
Use specific topics, short field help, conditional questions, structured event choices, and attachment examples. Ask for the desired outcome and deadline, then review Other responses and missing context to refine the form.
Give every exhibition question a clear destination.
