Describe your audience, channels, and research goal. Makeform creates an editable digital marketing survey with screening, usage, effectiveness, preference, and open-response questions.
Send survey responses to Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a prompt, edit it, or send it to the builder. The example structure is not a live AI result.
Audience
Recent customers
Format
Survey with channel branching
Prompt size
242 chars
Example survey structure
Survey with channel branching
Where did you first hear about us?
Which channels did you use while researching?
How often do you use each channel?
Which source influenced your decision most?
What information could you not find?
Suggested routing tags
High-intent customers
Channel preferences
Follow-up requested
Ask about recent behavior before channel effectiveness. A clear recall period makes answers easier to compare.
Step 1
Define
audience, decision, and recall period
Step 2
Build
screeners, channel logic, and balanced scales
Step 3
Share
send one survey across relevant touchpoints
Step 4
Compare
segment responses and find useful patterns
Research that supports decisions
Connect recent behavior and audience context to consistent channel measures.
Use screening and conditional questions so a respondent who never receives your email does not have to rate its usefulness.
Rate every active channel on the same labeled scale, then compare perceptions without translating different question formats.
Follow a rating with a focused open response about what helped, confused, interrupted, or persuaded the respondent.
Four survey angles
Choose an angle, then adjust the audience, terms, and recall period.
Learn how people find options, compare vendors, use reviews, and move between search, social, video, email, and websites.
Measure remembered placements, message clarity, relevance, and reported actions without assuming the campaign caused them.
Compare preferred topics, formats, creators, devices, frequency, and the moments when customers want information.
Capture active channels, measurement confidence, workflow barriers, reporting practices, and upcoming priorities for discovery calls.
Survey workflow
Begin with one decision, generate a structured questionnaire, and test the route before sending it to customers, prospects, or business respondents.
Tell Makeform who should answer, what you need to decide, and whether questions concern the last purchase, campaign, quarter, or year.
Remove duplicate ideas, define channel names, label every scale point, and make demographic or contact fields optional when they are not essential.
Preview routes for users and non-users of each channel. Confirm that follow-ups appear only when the earlier answer makes them relevant.
Publish the survey, distribute the same link through your chosen touchpoints, and send responses to your team or spreadsheet for review.
Question design choices
Mix structured channel comparisons with selective open responses.
Field guide
Keep questions that support comparison, segmentation, or follow-up.
Screening and context
Start with recent experience and role so respondents can answer the questions that follow.
Channel behavior
Ask separately where people discovered, researched, and acted; each may involve a different channel.
Effectiveness measures
Choose measures such as clarity, usefulness, trust, or reported action, then apply one scale across channels.
Content and message
Ask about topics, formats, messages, and missing information. Follow notable scores with a focused explanation.
Segmentation and logic
Branch by channel use, audience, or exposure. Keep sensitive profile and contact questions optional.
Analysis readiness
Use stable labels and scales. Decide comparisons before launch, then test every branch with sample responses.
Related tools
Use a more focused tool when your question centers on brand perception, consumer behavior, market research, or customer satisfaction.
Explore markets, needs, alternatives, and purchase criteria with a structured research questionnaire.
Open toolMeasure associations, familiarity, differentiation, and how audiences describe a brand.
Open toolStudy discovery, evaluation, shopping habits, influences, and reported purchase behavior.
Open toolCollect satisfaction ratings and focused explanations about the customer experience.
Open toolAsk about ad recall, placements, message response, and improvement opportunities.
Open toolUnderstand media routines, platforms, devices, frequency, and format preferences.
Open toolFAQ
Practical answers for marketers and agencies planning channel, audience, campaign, or client research.
It asks how an audience discovers, researches, and responds to marketing across channels such as search, websites, email, social media, video, reviews, and webinars. Anchor it to a specific audience, period, and decision.
Ask about eligibility, recent experience, discovery, channel use, frequency, helpful content, and comparable channel ratings. Add focused open questions and only the profile fields needed for planned segments.
Define effectiveness as recall, clarity, relevance, usefulness, consideration, or reported action. Use one labeled scale and include not-seen options. Treat responses as perceptions and reported behavior, not proof of causation.
Keep only questions that support the decision. A campaign pulse can be short; channel planning may need screening, behavior, ratings, preferences, and segmentation. Test the mobile experience before sharing.
Yes. Branch on audience, role, channel use, or campaign exposure, then test each route so people see only relevant questions.
Use neutral wording, separate distinct ideas, include none or not-applicable choices, ask unaided recall before naming a campaign, and keep scales balanced and consistently labeled.
Yes. Makeform provides unlimited free forms and responses, so you can generate, edit, publish, and collect responses without a usage cap. The paid tier removes the Makeform badge.
Responses arrive in your Makeform inbox and can flow to Google Sheets or connected workflows. Plan your audience and channel comparisons before distribution.
Turn your research question into a survey.
