Describe your products and ideal retail partners. Makeform creates a wholesale inquiry form for retailer profiles, sales channels, product interests, order estimates, and follow-up routing.
Route retailer inquiries to email, Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it, or send it to the Makeform builder. Examples show starting structures, not live AI results.
Audience
Independent shops seeking products
Format
Retailer profile and volume questions
Prompt size
281 chars
Example form structure
Retailer profile and volume questions
Buyer, role, and business contact details
Where do you sell?
Which products interest you?
Estimated opening order
Resale certificate, if available
Suggested routing tags
New retailer
Review needed
Ready for follow-up
Ask where a retailer sells and which brands it already carries. Those answers give your sales team more context than a business name alone.
Step 1
Inquire
retailer shares its business and product interests
Step 2
Qualify
sales reviews channel, fit, territory, and volume
Step 3
Respond
the right owner sends pricing or next questions
Step 4
Onboard
approved accounts move to application and ordering
Better wholesale leads
A request that says only ‘send your price list’ starts a question loop. A structured form provides context for the right response.
Collect the buyer's role, locations, website, channels, and current assortment together.
Use conditional paths so each retailer type sees relevant volume and fulfillment questions.
Tag inquiries by region, product, volume, or channel for the responsible sales owner.
Built for brand sales
Start with the closest buyer type, then change products, thresholds, territories, and document requests.
Capture storefront, audience, brands, assortment, opening-order estimate, and launch timing.
Ask for store URL, marketplaces, fulfillment, categories, and shipping destinations.
Collect location counts, buying contacts, distribution points, rollout timing, and expected volume.
Review territories, channels, warehouse capacity, brand experience, and forecast ranges.
Inquiry workflow
Turn your qualification checklist into a form and keep retailer details consistent.
Explain what you sell, the retailers and regions you serve, and what sales needs before discussing pricing.
Add product families, order ranges, timing, territories, document requests, and conditional paths.
Share the form and notify the correct sales owner when a retailer submits it.
Compare product interest, regions, channels, and volume ranges in structured responses.
Form vs email vs account application
An inquiry gathers enough context for a useful response without forcing every retailer through account setup.
Field guide
These six sections explain the retailer, selling environment, and opportunity without turning an inquiry into account onboarding.
Buyer contact
Capture the buyer's name, title, business email, phone, and contact preference. Their role gives sales useful decision context.
Business profile
Ask for the business name, website, locations, years operating, and a short description. Separate shipping and billing addresses when needed.
Sales channels
Use channel checkboxes, then show conditional follow-ups for marketplace names, store addresses, or distribution details only when relevant.
Product interest
List real product families, then ask about sizes, colors, formats, packs, or collections only for selected categories.
Volume & timing
Use ranges for the estimated opening order and ask about reorder frequency, launch date, and delivery window without treating estimates as orders.
Documents & notes
Offer relevant uploads, mark optional materials clearly, and leave room for questions that do not fit structured choices.
Related tools
Connect retailer interest with account applications, orders, supplier inquiries, purchasing, and sales intake.
Collect account, billing, resale, and operational details from prospective retailers.
Open toolCollect products, quantities, shipping details, and buyer references for an order request.
Open toolGather qualifications and supporting details from prospective vendors.
Open toolRequest products, quantities, delivery details, and purchasing references.
Open toolRoute broader sales questions outside wholesale account inquiries.
Open toolFAQ
Answers for brands and sales teams organizing retailer interest.
A wholesale inquiry form is an initial contact form for retailers or distributors interested in buying products for resale. It gathers business details, channels, product interests, territory, timing, and an order range so the brand can review and respond.
Ask for buyer contacts; business name, website, and locations; channels and customer profile; product interests; opening-order range; launch timing; and notes. Add conditional questions for retailer type, territory, distribution, or category needs.
An inquiry is an early qualification step. An account application comes later and may request billing, resale, credit, references, tax, and shipping information. Separating them keeps first contact easy and reserves deeper questions for likely partners.
That depends on your process. Collect retailer context, then share an appropriate price list after review. Label and update any ranges or minimums clearly. Ask about product interests so follow-up stays relevant.
Yes. Use conditional paths after prospects select a business type or channel. Boutiques can see assortment and delivery questions; cafes can see foodservice formats; distributors can see territories, capabilities, and brand experience.
Yes. Add an upload, explain the request, and mark optional documents clearly. If documents are needed only after initial review, request them in a later wholesale account application instead of asking every prospect.
Yes. Makeform supports unlimited free forms and responses, so you can generate, edit, publish, and collect inquiries without a response cap. The paid tier removes the Makeform badge.
Route inquiries by territory, product, channel, or order range. Review the retailer's site, assortment, timing, and questions. Reply with missing questions or a next step such as a call, account application, sample review, or order form.
Organize retailer interest.
