Describe your site and learning goal. Get a focused survey for visitor intent, experience, obstacles, and optional follow-up, then edit it before sharing or embedding.
Send survey responses to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it, or send it to the builder. Each example shows a practical survey structure, not a live AI result.
Audience
Visitors leaving product pages
Format
Short conditional intercept
Prompt size
163 chars
Example survey structure
Short conditional intercept
What brought you to our website today?
Did you find what you needed?
What got in the way?
Anything else you want us to know?
Suggested routing tags
Completed goal
Blocked visitors
Follow-up requested
Ask what visitors came to do before asking whether they were satisfied. Intent makes every experience rating easier to interpret.
Step 1
Define
choose the visitor moment and learning goal
Step 2
Ask
pair intent with one focused experience measure
Step 3
Route
show follow-ups only when they are relevant
Step 4
Review
group responses by goal, page, and obstacle
Ask at the right moment
Connect the page someone saw with their task and friction. That context makes a vague score useful for content, navigation, or offer decisions.
Offer goals such as compare options, find support, check pricing, or research. Add Other to reveal unanticipated intent.
Ask unsuccessful visitors what blocked them and successful visitors what helped. Conditional follow-ups keep the survey short.
Use consistent choices for intent, outcome, and obstacle, plus one optional comment for missing detail.
Four visitor moments
A home-page visitor, help reader, and pricing evaluator have different intentions. Choose a narrow moment before writing questions.
Discover who arrived, what brought them in, and whether the page points clearly toward the next step.
Ask whether an article answered the question, then collect the missing topic only from readers who say partly or no.
On pricing or sign-up pages, separate price, missing information, trust concerns, timing, and technical problems.
Offer a brief intercept when someone leaves, with a clear close control and no required identifying fields.
Survey workflow
Choose one decision the responses should inform. Generate a compact draft, remove unrelated questions, and test every branch.
Name the page, likely visitor goals, and the decision answers will inform, such as missing pricing details or unanswered help topics.
Remove leading or double questions. Prefer one intent, one outcome, one conditional reason, and one optional comment.
Show obstacles after an unsuccessful task and contact fields after follow-up permission. Preview every path.
Share a link or embed the survey. Send responses to your inbox or a sheet, then compare goals and obstacles by placement.
Focused survey vs generic feedback
A score signals trouble; intent, outcome, and follow-up explain the visitor's task.
Field guide
Keep the core path brief while preserving enough context to interpret each answer.
Visit intent
Base choices on real journeys: researching, comparing, buying, managing an account, or getting support. Include Other for discovery.
Task outcome
Ask whether visitors completed their task. Yes, partly, and no separates partial success from outright failure.
Obstacle choices
After partly or no, offer a balanced list: missing information, confusing navigation, price, timing, technical issue, or research only.
Experience measure
Choose ease, usefulness, or clarity according to the page. Label every point and keep the same scale for later comparisons.
Optional detail
One optional comment can explain an obstacle. Ask for the one detail that would have helped instead of requesting comments without context.
Follow-up permission
Most visitor surveys can stay anonymous. Ask permission before revealing an email field, and explain its purpose nearby.
Related tools
Choose broad research, focused comments, or a journey-specific onboarding and customer survey.
Build a general-purpose questionnaire when the research topic extends beyond one website visit.
Open toolCollect open comments, bug reports, and page-specific suggestions through a dedicated feedback form.
Open toolResearch user goals, habits, and needs across a product or service rather than a single visit.
Open toolGather structured comments from known customers after service, support, or product interactions.
Open toolCreate a recommendation survey with a follow-up question about the reason for the score.
Open toolAsk new users about setup progress, early obstacles, and the outcome they hope to reach.
Open toolFAQ
Practical answers for planning, writing, placing, and reviewing a short visitor survey.
A website visitor survey asks why people visited, whether they completed their task, what caused friction, and what could improve on that visit or page.
Ask the visitor's goal, outcome, and what blocked partial or unsuccessful attempts. Add one relevant measure, such as task ease or article usefulness, plus an optional comment.
Aim for three to five focused questions. Use conditional logic so successful visitors skip obstacles and only people requesting follow-up see email. Share longer research separately.
Match placement to context: usefulness on articles, purchase friction near pricing, and navigation feedback after tasks. Let visitors use the page, make intercepts dismissible, or share a link.
Yes. Show obstacles after no or partly, ask what worked after yes, and reveal email after contact permission. Preview every branch and support Other answers.
Often, because intent, outcome, ratings, and comments rarely need names. For follow-up, ask permission, explain the purpose, and collect only the needed contact detail.
Group responses by goal, outcome, obstacle, and placement. Review comments within those groups, find repeated journey friction, and revise the relevant content or step.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses with your website visitor survey. The paid tier removes the Makeform badge; it does not unlock additional survey use.
Turn a visit into a useful signal.
