Contact and company
Know who is requesting the estimate.
Capture the prospect's role, organization, and who approves scope and budget.
- Name, email, phone, and company.
- Project role and decision-maker.
- Preferred follow-up method.
Unlimited free website estimate form builder
Free AI Website Estimate Form Generator
Describe your agency's services and pricing inputs. Makeform creates a quote-request form for page count, features, content, integrations, timeline, and budget.
- Unlimited free
- Editable before publishing
- Conditional project questions
- Built for agency quote requests
31129+ makers build faster
Used by tools like ChatGPT, Perplexity & ClaudeRoute website inquiries to email, Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it to your services, or send it to the builder. The fields show an example structure.
Prompt ready4 formats
Audience
Prospects requesting a new marketing website
Format
Multi-step scope and budget questionnaire
Prompt size
295 chars
Brief qualitySends to builder
Example form structure
Multi-step scope and budget questionnaire
Prompt exampleEditable in builder
What type of website project is this?
Multiple choiceFirst ask
2
How many pages do you expect?
Number
3
Which features and integrations are required?
Checkboxes
4
When do you want to launch?
Date
5
What budget range have you set?
Dropdown
Suggested routing tags
New website
Redesign
Needs discovery
Ask separately about pages, migrations, and custom features; each changes the estimate.
Step 1
Qualify
project type, goals, and decision-maker
Step 2
Scope
pages, features, content, and integrations
Step 3
Estimate
team reviews effort, timing, and assumptions
Step 4
Follow up
send the right prospect to discovery
Better quote requests
A useful estimate starts with a structured scope.
A vague website inquiry hides pricing variables. Structured scope helps an agency respond with a range, assumptions, and next step.
Reveal the real deliverables
Separate pages, templates, copywriting, migration, and custom functionality to reveal actual effort.
Branch by project type
Show relevant follow-ups for redesigns, stores, memberships, or multilingual sites.
Route qualified opportunities
Tag by service, budget, or urgency and notify the right estimator.
One form, several offers
Match the questions to the website being priced.
Begin with shared qualification, then branch by selected service.
New marketing websites
Goals, sitemap, layouts, lead forms, content, and launch needs.
Redesign and migration
Current platform, content, redirects, integrations, and improvements.
Landing pages
Campaign goal, variants, assets, CRM, tracking, and traffic date.
Online stores
Catalog, migration, payments, shipping, subscriptions, and accounts.
Build your intake flow
From agency brief to estimate-ready request.
Generate the form, adapt its branches, and connect submissions to your quoting workflow.
01
Describe your services and pricing inputs
List your services and effort drivers: templates, pages, content, migrations, integrations, and custom features.
02
Edit fields and conditional paths
Add budget bands and service choices, then show follow-ups only when relevant.
03
Test a realistic prospect journey
Test a simple site and a complex build to confirm every branch works.
04
Notify the right estimator
Send submissions to email, Slack, or Google Sheets for triage.
Inquiry vs scoped request
Choose the intake method that fits the sales conversation.
Structured estimate requests support a more relevant first response.
Approach
What you receive
Best use
ApproachEmail or basic contact form
What you receiveA name, contact detail, and an open-ended message with uneven scope information.
Best useEarly inquiries when every lead will get a discovery call.
ApproachStatic downloadable brief
What you receiveA detailed document that prospects must download, complete, and send back.
Best useHigh-touch procurement where document exchange is already expected.
Approach
Conditional website estimate form
What you receiveConsistent scope fields plus relevant follow-ups based on the selected project type.
Best useAgencies that want faster qualification and better-prepared estimate conversations.
Field guide
What a website estimate form should include.
Use these six sections, revealing details as the prospect describes the project.
Goals and audience
Start with the outcome, not the feature list.
Capture goals, audiences, and visitor actions to separate essential work from optional ideas.
- Business goal and audience.
- Desired visitor actions.
- Reference websites and reasons.
Pages and content
Measure the visible production work.
Ask about layouts, content types, copy, photography, and migration—not only page totals.
- Pages and unique templates.
- Repeated content types.
- Copy, photography, and migration needs.
Features and integrations
Surface technical scope early.
Use checkboxes for common capabilities and a long answer for workflows needing discovery.
- Search, multilingual, memberships, or ecommerce.
- CRM, payment, booking, and analytics integrations.
- Accounts, data flows, and custom interactions.
Platform and migration
Understand what already exists.
For redesigns, identify the platform, content inventory, redirects, and connected systems.
- Current URL, CMS, and hosting.
- Content or data migration volume.
- Required redirects and connected systems.
Budget and timing
Set expectations around constraints.
Use realistic budget bands, ask what drives the deadline, and label results as initial estimates.
- Budget bands matching typical work.
- Launch date and its driver.
- Review and approval requirements.
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Open toolFAQ
Website estimate form questions
Practical answers for web agencies replacing vague quote-request emails with structured intake.
What is a website estimate form?
It is an intake questionnaire for a new site, redesign, store, or landing page. It captures goals, pages, content, features, integrations, migration, timing, and budget so an agency can evaluate effort.
What should I ask before estimating a website project?
Ask about goals, audience, project type, pages, content ownership, features, integrations, migration, launch date, and budget range.
Can the form show different questions for a redesign or ecommerce site?
Yes. Show platform and migration questions for redesigns, or catalog, payments, shipping, and fulfillment questions for ecommerce. Other prospects skip those branches.
Should the form give an instant website price?
It can collect inputs for a range. Review custom functionality, content, migration, integrations, and timing before confirming a proposal, and explain the estimate's assumptions.
How do I ask about budget without discouraging prospects?
Offer realistic bands based on projects you accept and explain that budget helps shape scope. Add “not sure yet” when discovery is available.
Can prospects upload a sitemap, brief, or brand files?
Yes. Add uploads for requirements, sitemaps, brand guidelines, wireframes, or examples. Keep them optional when a URL or written answer is enough.
Is this website estimate form generator free?
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses with your website estimate form. The paid tier removes the Makeform badge.
What should happen after someone submits the form?
Send an acknowledgment, notify the estimator, and record the details. Review fit and assumptions before offering discovery, an estimate range, or another questionnaire.
Turn vague website inquiries into scoped opportunities.
Generate a website estimate form built around how your agency prices work.
Unlimited freeFour complete starting promptsConditional scope questions