Describe what your agency builds and needs before pricing. Makeform turns the brief into a web design quote form that gives prospects clear scope questions and your team consistent estimate inputs.
Route quote requests to email, Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose an agency brief, customize it, or send it to the builder. Each example is a starting structure, not a calculated quote.
Audience
Owners requesting a new brochure or lead-generation site
Format
Guided scope form with budget and timeline
Prompt size
235 chars
Example form structure
Guided scope form with budget and timeline
Company, contact, and website
What should the new website achieve?
Which pages and features are required?
Budget and launch date
References and files
Suggested routing tags
Qualified inquiry
Needs discovery
Outside scope
Separate launch requirements from future ideas so estimators can price a defined first phase.
Step 1
Describe
prospect explains goals, audience, and current site
Step 2
Scope
pages, features, content, and integrations become visible
Step 3
Qualify
budget, timing, and decision process guide follow-up
Step 4
Estimate
agency reviews one structured brief before quoting
Quote from a clearer scope
A name and message cannot show whether a prospect needs five pages or a multilingual store. Ask what changes effort before discussing price.
Choices for pages, functionality, content, migration, and integrations reveal work hidden behind a simple website request.
Use conditional paths so ecommerce prospects see catalog questions while brochure-site prospects move directly to content, timing, and budget.
Send complete submissions to the right workflow with consistent fields for review and discovery.
Built around agency services
Start with a common engagement, then add your packages, platforms, and qualification criteria.
Capture goals, sitemap size, lead-generation features, brand inputs, content ownership, and launch expectations for a new build.
Ask about the campaign, offer, traffic source, conversion action, variants, tracking, and creative services required.
Collect product counts, commerce features, data migration, payment and shipping requirements, markets, and connected systems.
Document current-site problems, conversion goals, retained content, CMS needs, analytics, redirects, and the stakeholder review process.
Build your intake flow
Describe your work, refine the generated questions, and publish a consistent starting point for estimates.
Name your clients, project types, platforms, services, budget bands, and essential estimate inputs.
Add your services, require key scope fields, and create follow-ups for complex project types.
Share the form or place it beside your services and portfolio.
Identify missing details, prepare discovery, assign the lead, and assess agency fit.
Form vs email vs instant calculator
A quote form does not replace estimation; it gathers comparable inputs for review.
Field guide
Use six question groups to reduce uncertainty without demanding a specification.
Prospect and decision context
Collect the person, organization, role, contact, website, and proposal reviewers.
Goals and audience
Ask who the site serves, which actions matter, and what must improve.
Pages and functionality
Ask which pages and features affect design, development, and testing.
Content and brand readiness
Identify ownership of copy, photography, and identity work before pricing.
Process and technical constraints
Capture platform, hosting, review, accessibility, and vendor constraints.
Budget, timing, and fit
Ask what drives the budget and date, with room to explain uncertainty.
Related tools
Connect qualification with discovery, intake, project requests, pricing logic, and adjacent design services.
Run deeper discovery with brand, audience, content, and functionality questions.
Open toolCollect a combined design and development brief with technical requirements.
Open toolQualify requests for identity, campaign assets, and other design work.
Open toolGather client details when a prospect becomes an active engagement.
Open toolCapture requests with priorities, deliverables, timing, and context.
Open toolExplore selection-based pricing for repeatable options and rules.
Open toolFAQ
Practical answers for agencies replacing vague contact inquiries with structured project intake.
It gathers a prospect's goals, audience, pages, features, content needs, constraints, budget, timeline, and contact details for qualification and estimation. It provides review inputs, not an automatic final price.
Ask for company details, current website, goals, audiences, pages, functionality, integrations, content readiness, budget, launch date, and decision-makers. Add follow-ups for ecommerce, migrations, memberships, or multilingual content.
Only when packages and scope rules are standardized. Custom projects need review, so gather inputs and explain the next step. Calculators suit repeatable options with maintained pricing logic.
Group related fields and show relevant follow-ups conditionally. Use ranges and checkboxes for consistency, with long answers for unusual needs. Remove questions that do not change qualification, scope, or follow-up.
Yes. Use ranges matching your services and offer an unsure option. Pair budget with services and timing. It is planning context, not a substitute for reviewing requirements.
Yes. Add an upload for a brief, sitemap, requirements, brand guide, or screenshots. Keep essential scope facts in fields so your team can scan and route a submission even when an attachment is incomplete.
Yes. Makeform provides unlimited free forms and responses. Generate, edit, publish, and collect quote requests without a usage limit; the paid tier removes the Makeform badge.
Confirm receipt, notify the right person, and assess fit. Note missing scope, prepare discovery questions, and respond with your next step. Do not treat the form as a complete specification.
Price the project after understanding the project.
