Describe your audience, product, and value proposition. Makeform builds a focused survey that tests comprehension, relevance, credibility, and difference from the current alternative.
Send survey responses to Slack, Google Sheets, and Zapier.
Sample prompts for the survey builder
Choose a research situation, adapt its prompt, or send it to the Makeform builder.
Audience
Current customers in one target segment
Format
Short survey with scales and open text
Prompt size
356 chars
Example survey structure
Short survey with scales and open text
What does this statement mean in your own words?
How relevant is this promise to your work?
How clear and believable is it?
Which benefit matters most?
What would make this more convincing?
Suggested analysis tags
Strong resonance
Clarity gap
Proof needed
For an unbiased comparison, randomize concept order and ask identical questions after each one.
Step 1
Frame
audience, decision, and message
Step 2
Test
clarity, relevance, difference, and belief
Step 3
Segment
compare customers, prospects, and roles
Step 4
Decide
keep, revise, prove, or retire the claim
Measure the message
Separate comprehension, importance, distinctiveness, and trust so the next copy decision has a clear reason.
Ask respondents to paraphrase the promise first to reveal what meaning survived.
Measure relevance, clarity, differentiation, and credibility on separate balanced scales.
Ask what mattered, sounded generic, created doubt, or needed proof.
Research moments
Keep core measures consistent so you can separate message problems from audience differences.
Learn how customers describe the problem before introducing candidate language.
Compare statements with identical questions and a reasoned forced choice.
Test a headline with the intended segment and locate interest or skepticism.
Compare the remembered promise with the experienced outcome.
Survey workflow
Start with the decision the research must support, then make every question earn its place.
Choose the message decision and recruit the segment that must respond.
Ask about the problem before exposing the message to avoid priming.
Balance labels and branch follow-ups from weak or unexpected ratings.
Read score distributions and verbatims together, separated by audience.
Choose the right research tool
Use it for message resonance; choose other methods for satisfaction, usability, or discovery.
Field guide
Each section answers a different diagnostic question. Put classification items at the end.
Context
Ask about the job, trigger, current solution, and consequence before showing the statement. This creates a neutral relevance baseline.
Comprehension
Show the proposition once, then request a paraphrase. Code whether respondents recognized the audience, outcome, and mechanism.
Relevance
Use an anchored scale and ask which benefit matters most. Compare results across roles, lifecycle stages, and use cases.
Differentiation
Ask what feels distinct, what sounds interchangeable, and how the statement compares with what respondents do today.
Credibility
Measure believability separately from appeal, then ask which evidence or demonstration would reduce doubt.
Response
Choose an action that fits the study: learn more, compare options, or request a demonstration. Treat intent as one signal.
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Open toolFAQ
Practical answers for product marketers designing a focused message-resonance study.
It tests how a defined audience responds to a market promise. It measures comprehension, relevance, clarity, differentiation, credibility, and suitable next-step intent, with open text explaining the ratings.
Ask about the current problem and alternative. Then test paraphrased meaning, relevance, clarity, difference, credibility, most valuable benefit, missing proof, and next-step intent.
Test one for a clean diagnosis. To select a concept, randomize concept order, repeat identical measures, and finish with a forced choice and explanation.
Ask about problems and behavior before revealing the message. Use neutral wording, balanced labels, one idea per question, and classification items near the end.
Recruit the audience the positioning must influence: customers, buyers, qualified prospects, churned users, or target noncustomers. Keep groups identifiable for comparison.
Review score distributions by segment alongside verbatims. Look for repeated interpretations, benefits, objections, generic phrases, and proof requests; averages can hide polarized reactions.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses. The paid tier only removes the Makeform badge.
Yes. Branch from low credibility, ask why a preferred concept won, or route customers and prospects differently. Keep the common core identical for comparisons.
Turn positioning opinions into a researchable decision.
