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Survey prompt examples
Choose a prompt, tailor it, or send it to the Makeform builder. Each outline is editable.
Audience
Employees across offices, remote teams, and operations
Format
Anonymous pulse survey with behavior frequency scales
Prompt size
319 chars
Example survey structure
Anonymous pulse survey with behavior frequency scales
Work setting and department
How often do you use these practices?
What makes sustainable choices difficult?
Choose two company priorities
What practical change would help?
Suggested analysis tags
Current practices
Top priorities
Barriers to action
Ask about one defined time period and include a not sure option when respondents may not know company practices.
Step 1
Define
audience, decision, scope, and time period
Step 2
Measure
practices, attitudes, priorities, and barriers
Step 3
Segment
compare relevant teams or customer groups
Step 4
Act
turn patterns and comments into next steps
Measure what people can answer
Focus every question on a decision, observable practice, or obstacle respondents can recognize.
Measure importance, confidence, and trust separately from behaviors such as commuting, printing, sorting, or disposal.
Use one balanced scale across related items, label endpoints, and include not applicable so results can be compared.
Pair one focused comment with barrier and priority choices to add context without overusing open questions.
Two audiences, different evidence
Employees know internal routines; customers know preferences and product experiences. Ask only what each audience can answer.
Ask about recent workplace practices, resources, program awareness, support, and obstacles. Use broad groups when anonymity matters.
Measure durability, sourcing, packaging, delivery, repair, reuse, and disposal preferences in a real purchase context.
Ask whether a process exists, how consistently it runs, who owns it, and what measure is available. Allow unknown.
After a program, ask about participation, ease, obstacles, perceived change, and desired support.
Survey workflow
Start with the action results should inform, then generate, test, and share only useful questions.
Name who will respond and what you might change afterward, such as resources, packaging information, or support.
Provide topics, time period, length, and details to avoid. Generate scales, choices, comments, and context questions.
Remove double questions, define terms, balance choices, and test with intended respondents. Add opt-out choices where needed.
Share a link or embed, review planned segments, read comments with scores, and document resulting actions.
Question design choices
Combine a few complementary formats so respondents can finish and reviewers can interpret the evidence.
Field guide
Use six building blocks to move from context to measures, barriers, priorities, and action.
Audience context
Collect only context you will use, such as work setting, broad department, region, or purchase recency. Avoid names when grouped responses are enough.
Current practices
Ask about actions respondents can recall. A recent time period and frequency scale distinguish occasional acts from routines.
Attitudes and priorities
Importance, satisfaction, trust, and confidence differ. Give each its own question instead of combining judgments.
Barriers and enablers
List practical barriers such as time, cost, access, instructions, support, or missing information. Allow multiple and unlisted reasons.
Open feedback
One focused optional comment can uncover examples a choice list misses without turning the survey into an interview.
Follow-up and action
Ask which improvement respondents favor or whether they want follow-up. Keep contact details optional and explain why they are requested.
Related tools
Explore focused tools for environmental attitudes, responsibility programs, employees, customers, and market research.
Review operational sustainability practices with a structured checklist.
Open toolExplore awareness and opinions about defined environmental topics.
Open toolGather views on responsibility priorities, activities, and participation.
Open toolMeasure employee experience in a broader workplace study.
Open toolConnect sustainability questions with overall customer experience.
Open toolStudy preferences, segments, purchases, and competing priorities.
Open toolFAQ
Answers for researchers, people teams, customer teams, and program owners.
A sustainability survey measures practices, attitudes, priorities, or obstacles. Employees might cover workplace routines; customers might cover durability, packaging, sourcing, and disposal. Tie the scope to one decision.
Include work context, observable actions, initiative awareness, barriers, preferred improvements, and an optional suggestion. Set a recent period, offer not applicable, and avoid unnecessary names.
Ask about purchase recency, durability, repairability, packaging, delivery, disposal, and information clarity. Do not ask customers to judge internal operations. Separate attitudes from purchase decisions.
Use the shortest survey that supports the decision. A focused pulse might cover context, one or two topics, barriers, priorities, and an optional comment. Multi-area baselines may need sections. Preview conditional paths and remove questions you will not analyze.
Use neutral wording, one concept per item, a defined period, and clear terms. Provide balanced scales plus not sure or not applicable. Test the draft with intended respondents to catch assumptions.
Omit required identity fields and use broad groups instead of names. Check whether combined details could identify someone in a small team. Explain what you collect, and keep any follow-up contact field optional and separate.
Yes. Makeform provides unlimited free forms and responses, so you can generate, edit, publish, and collect responses without a cap. The paid tier removes the Makeform badge. Review the draft before sharing it.
Use planned measures and segments. Treat behaviors, attitudes, barriers, and priorities as distinct evidence. Avoid conclusions from tiny groups, document limits, and record actions.
Turn sustainability questions into an actionable survey.
