Describe your event, nonprofit program, and the insight you need. Makeform drafts a sponsorship survey for researching interests, evaluating benefits, or planning renewals.
Send responses to Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a starting point, edit it, or send it to the builder. The structure is an example, not a live AI result.
Audience
Companies considering an event partnership
Format
Short discovery survey with ranked benefits
Prompt size
350 chars
Example survey structure
Short discovery survey with ranked benefits
Company, contact role, and market
Which sponsorship objectives matter most?
Rank the benefits you value
Preferred investment range and timing
What would make a package relevant?
Suggested routing tags
Prospect research
Active sponsors
Renewal follow-up
Ask sponsors to rank benefits, then name one missing opportunity. This is clearer than a broad satisfaction question.
Step 1
Segment
prospect, active sponsor, or past partner
Step 2
Ask
goals, benefits, experience, and priorities
Step 3
Route
flag interest, concerns, and follow-up requests
Step 4
Act
refine packages and prepare sponsor conversations
Why survey sponsors
A sponsorship survey reveals what each partner values, how an activation performed, and what should happen next.
Ask about objectives such as awareness, leads, hospitality, or impact, then rank benefits against those goals.
Rate planning, support, visibility, and engagement separately so an overall score cannot hide the weak touchpoint.
Capture renewal interest, meeting requests, and concerns with contact details for a practical response queue.
Use cases
Keep questions relevant to the sponsor's current relationship with your organization.
Test objectives, benefits, activations, investment ranges, and timing before finalizing packages.
Check whether communication, recognition, content, and employee engagement meet a partner's needs.
Review logistics and benefits while fresh, with detail prompts after low ratings.
Learn what should change, which opportunities matter, and whether to schedule a package conversation.
Survey workflow
Use a clear segment, concrete benefits, and follow-up fields so each question supports a decision.
Name the program, sponsor segment, offered benefits, and decision you need to make.
Insert your real benefits, remove questions you cannot act on, and add detail after low ratings.
Send prospects a preference survey and current partners a delivery review. Explain how answers guide follow-up.
Compare rankings and ratings, read low-score comments, and assign meetings or unresolved concerns.
Discovery options
A consistent survey makes sponsor preferences and experience easier to compare before deeper conversations.
Field guide
Connect sponsor context to goals, delivered experience, and a next step. Use these six sections as an editing checklist.
Sponsor context
Capture organization, respondent role, sponsored property, package, and relationship stage. Prefill known details so partners do not repeat your records.
Objectives
Let respondents select and rank objectives. Awareness, leads, hospitality, employee engagement, thought leadership, and community impact suggest different packages.
Benefit preferences
Ask sponsors to rank opportunities you can deliver and name one missing idea. Do not present unavailable benefits.
Experience ratings
Rate planning, handoff, asset collection, setup, support, activation, and reporting on one scale. Show a comment box after low scores.
Open feedback
Use focused prompts instead of one broad remarks box. Ask what worked, what should change, and what merits discussion.
Next step
Treat renewal interest as a signal, not a commitment. Let sponsors request a review, package discussion, or issue-resolution call and choose a contact method.
Related tools
Move from opportunity research to applications and post-event review with related Makeform tools.
Collect company details and selections for a corporate event.
Open toolStructure requests from organizations seeking sponsorship support.
Open toolGather attendee feedback alongside the sponsor perspective.
Open toolStudy audience brand perception before or after a campaign.
Open toolLearn which programs and activities matter to a member community.
Open toolExplore audience needs and preferences beyond the sponsor group.
Open toolFAQ
Answers for sponsor research, satisfaction reviews, and renewal follow-up.
A sponsorship survey gathers structured input from potential, current, or past sponsors. Use it to uncover goals and benefit preferences, evaluate an activation, or identify follow-up. Match questions to the sponsor's relationship stage.
Ask about target audience, objectives, preferred activations, useful benefits, investment range, decision timing, and decision-makers. Let prospects rank real opportunities and name anything missing. Save experience ratings for current sponsors.
Rate communication, setup, onsite support, audience engagement, visibility, hospitality, and benefit delivery on one scale. Follow low scores with a comment prompt, then ask for one highlight, one change, and a desired next step.
Named responses support package-specific follow-up. Anonymous responses may encourage candor across a larger group. Explain the choice, do not promise anonymity when collecting identifiers, and offer an optional contact field.
Include only questions tied to a decision. A prospect survey can cover objectives, audiences, benefits, timing, and one comment. A post-event review needs key touchpoint ratings and focused comments. Show extra prompts only when needed.
Yes. Create separate surveys or branch from a relationship-stage question. Ask prospects about interests and timing, current sponsors about delivery and experience, and past sponsors what would make a future conversation relevant.
Yes. Makeform is unlimited free for creating, editing, publishing, and collecting responses. The paid tier only removes the Makeform badge. Replace sample benefits with your actual opportunities before sharing.
Group responses by relationship stage, program, and objective. Compare rankings and ratings with their comments. Assign requested meetings and low-score follow-up, then use repeated patterns to refine packages or operations.
Build sponsor conversations on useful feedback.
