Describe the representatives and markets you need. Makeform creates an application for sales history, territory knowledge, industry contacts, availability, compensation preferences, and documents.
Route sales agent applications to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a recruiting model, revise its prompt, and send it to the builder.
Audience
Candidates assigned to geographic business territories
Format
Multi-step application with experience and territory sections
Prompt size
297 chars
Example application structure
Multi-step application with experience and territory sections
Name and contact details
Which territories can you cover?
Describe your recent sales results
Industries and buyer roles served
Upload your resume
Suggested routing tags
Territory match
Needs experience review
Interview queue
Collect territory, customer segment, quota history, and product experience separately so reviewers can compare candidates without decoding a long biography.
Step 1
Apply
candidate shares experience, markets, and availability
Step 2
Screen
recruiter reviews role and territory fit
Step 3
Route
application reaches the relevant sales leader
Step 4
Follow up
selected candidates move to interviews
Why use a focused application
A resume rarely answers which markets a rep can cover or how their experience matches your sales motion. A focused application does.
Use region, travel radius, language, and customer-segment choices that can route each application.
Ask for quota, attainment period, deal size, cycle length, and role in the sale as separate answers.
Organize submissions by market, product line, employment model, or another answer your team uses.
Built around your sales model
Start with the closest workflow, then replace its products, territories, segments, schedule, and compensation choices.
Capture geographic coverage, travel readiness, account types, deal history, and start date.
Ask about product portfolios, possible conflicts, weekly capacity, relationships, and commission preferences.
Focus on prospecting, qualification, CRM fluency, written communication, time zone, and shift coverage.
Document reseller networks, partner programs, languages, regions, and pipeline-development experience.
Application workflow
Turn sales requirements into an organized application.
Name the product, territory, customer, employment model, and experience to assess.
Separate requirements from preferences and show portfolio questions only to independent-agent applicants.
Notify the relevant manager and organize submissions by territory, segment, product line, or candidate type.
Review structured answers alongside the resume, then follow your interview and reference process.
Application options
Compare how each approach captures territory, performance, tools, and availability.
Field guide
Use these six sections, then align each question with the role and recruiting process.
Candidate basics
Collect contact information and working preferences separately from sales performance so reviewers can scan them quickly.
Territory coverage
Use structured questions because geography, language, travel, and buyer coverage may affect routing.
Sales experience
Pair results with the quota period, product, territory, role, deal size, and sales cycle, then use your normal review process.
Products & relationships
Ask what the applicant has sold, to whom, and through which channels. For independent agents, include current lines and possible conflicts.
Methods & tools
Cover prospecting, discovery, proposal, negotiation, and handoff. A short scenario can reveal communication approach.
Availability & acknowledgment
Collect schedule, capacity, and compensation preferences. Close with an accuracy acknowledgment.
Related tools
Pair the application with hiring, follow-up, assessment, and scheduling forms.
Create a broader company application for roles that share one standard hiring process.
Open toolRecruit customer-facing ambassadors for campaigns, events, and community programs.
Open toolCollect additional candidate information in a dedicated follow-up form.
Open toolStructure reviewer notes and scores in a separate evaluation stage.
Open toolOffer interview time choices to candidates moving into the next stage.
Open toolCollect prospect needs before a sales consultation or discovery call.
Open toolFAQ
Practical answers for sales leaders, recruiters, founders, and channel managers.
It is an application for employed, independent, inside, or channel reps. It adds territory, product, sales-history, tool, schedule, and compensation questions to candidate details.
Include contact details, territory, travel, experience, industries, buyers, results with context, products, tools, capacity, start date, compensation preference, resume, references, and an accuracy acknowledgment.
Ask for the quota period, target, attainment, product, territory, deal size, cycle, and applicant's role. Separate fields preserve context for your review process.
Yes. Show employment and salary questions to employee candidates, while independent agents see product-line, conflict, capacity, business, and commission questions.
Yes. Use checkboxes for regions, industries, languages, account sizes, or buyer types. Add an Other field and a travel-radius question when your coverage does not fit a fixed list.
Yes. Makeform offers unlimited free forms and responses for generating, editing, publishing, and collecting applications. The paid tier removes the Makeform badge.
Use territory, product, segment, or representative type to organize submissions and notifications. Applications can flow to Google Sheets, Slack, or Zapier.
Use short sections, checkboxes, dropdowns, concise upload instructions, and targeted long answers. Preview conditional paths before sharing.
Turn sales requirements into a consistent application.
