Client and contacts
Identify the organization and decision path.
Collect the requester and organization first, but distinguish the day-to-day contact, site contact, and purchasing contact when those roles differ. This prevents scheduling and proposal questions from going to the wrong person.
- Company, industry, website, and billing location.
- Requester name, role, email, phone, and preferred contact method.
- Other stakeholders, purchasing steps, and target decision date.