Describe your brand and ideal stockist. Makeform creates a retailer application form covering locations, channels, product fit, order expectations, and references.
Route retailer applications to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a starting point, adapt it, or send it to the Makeform builder.
Audience
Boutique owners applying to stock an apparel brand
Format
Qualification form with store photos and brand mix
Prompt size
315 chars
Example form structure
Qualification form with store photos and brand mix
Business, buyer, and contact details
Store locations and sales channels
Current brands and customer profile
Expected opening order
Storefront and merchandising photos
Suggested routing tags
Qualified stockists
Needs review
Not a fit
Ask for both physical locations and online channels to see where products will be sold.
Step 1
Apply
retailer shares its business and channels
Step 2
Qualify
brand reviews fit, territory, and volume
Step 3
Follow up
sales requests missing details or samples
Step 4
Onboard
accepted stockist moves to account setup
Qualify wholesale interest
A structured retailer application gives sales comparable facts before time is spent on catalogs, samples, and calls.
Require store count, channels, audience, brand mix, and order expectations for a consistent review.
Show storefront fields to physical shops and marketplace questions to online sellers, keeping the application relevant without losing useful detail.
Send complete applications to a shared inbox, sheet, or workflow with enough context for a focused follow-up instead of another discovery questionnaire.
Different retail models
A boutique, web store, grocer, and regional chain need different screening questions. Start with the closest model and edit the details.
Learn about neighborhood, customer profile, floor space, merchandising style, adjacent brands, and the owner who makes the buying decision.
Review websites, territories, traffic ranges, fulfillment methods, marketplace presence, and how your brand will be presented online.
Capture store lists, centralized purchasing, distribution setup, location-level quantities, rollout timing, and accounts-payable ownership.
Add storage, display, age range, product knowledge, or delivery questions that matter for your particular assortment.
Application workflow
Turn sales questions into one public form, then route responses to the right reviewer.
Tell Makeform what you sell, where retailers may resell it, and which commercial details your team needs before opening an account.
Add required answers, upload fields, dropdown choices, and conditional branches for stores, ecommerce sites, chains, or international applicants.
Share the application on your wholesale page and notify the appropriate sales owner when a prospective retailer submits.
Use consistent answers to mark a candidate for follow-up, request missing context, or move an accepted retailer into onboarding.
Inquiry vs application
A generic contact form starts a conversation. A retailer application gathers the operational and commercial context required to decide whether that conversation fits your channel strategy.
Field guide
Collect enough detail to evaluate channel fit without turning the first application into full account onboarding. These six sections keep that boundary clear.
Business identity
Collect business names and reliable buyer contacts. Separate purchasing and billing contacts only when needed.
Locations and channels
Store addresses, ecommerce URLs, marketplace accounts, and territories reveal channel conflicts.
Audience and assortment
Customer, price point, current assortment, and merchandising approach make product fit visible.
Order expectations
Ask for opening order, reorder rhythm, launch date, and quantities. Use ranges when exact figures are unknown.
Evidence and references
Only request photos, documents, and references your team will use. Explain what each upload should show.
Policies and next step
Present your wholesale policies and review process plainly, then ask for acknowledgment.
Related tools
Use connected forms for reseller qualification, account opening, ordering, vendor intake, and brand representation.
Qualify businesses that want permission to resell products through their own channels.
Open toolCollect the account and purchasing details needed after initial retailer qualification.
Open toolLet approved wholesale buyers select products, quantities, and delivery preferences.
Open toolCreate a structured purchase-order request for repeat business purchasing workflows.
Open toolHandle the opposite side of procurement when suppliers apply to sell to your business.
Open toolScreen individuals who want to represent and promote the brand rather than stock it.
Open toolFAQ
Practical answers for brands and wholesalers creating a consistent stockist review process.
It is an online questionnaire for stores and ecommerce businesses that want to stock a brand. It collects identity, locations, channels, audience, assortment, order expectations, and references for wholesale qualification.
Include buyer contacts, store addresses, websites, channels, customer profile, current brands, product interests, opening order, launch date, and trade references. Request photos or documents only when reviewers need them.
The retailer application qualifies store, territory, channel, and audience fit. An account application follows for accepted retailers and gathers billing, delivery, purchasing, and setup details.
Yes. Use conditional logic to show store and merchandising questions to physical retailers or website, marketplace, territory, and fulfillment questions to ecommerce retailers.
Yes. Add file uploads for storefront photos, merchandising images, relevant documents, or a location list. Explain what each file should contain.
Yes. Makeform offers unlimited free forms and responses, so you can generate, edit, publish, and collect retailer applications without a form or response cap. The paid tier removes the Makeform badge.
Set criteria such as channel fit, territory, audience, brand mix, order potential, and merchandising. Give each submission an owner and next action, requesting clarification when needed.
Yes. Connect submissions to Google Sheets, Slack, or Zapier, then route selected applicants to account setup, catalog access, ordering, or onboarding.
Turn wholesale interest into review-ready applications.
