Describe your brokerage and transaction. Makeform creates a focused real estate agent feedback form with ratings, comments, and follow-up questions.
Send responses to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, tailor it, or send it to the builder. The structure is an example, not a live AI result.
Audience
Homebuyers who recently closed
Format
Short post-closing survey with ratings and comments
Prompt size
317 chars
Example form structure
Short post-closing survey with ratings and comments
Agent name and closing month
How clearly was the buying process explained?
How responsive was your agent?
What stood out about the experience?
May we contact you about this feedback?
Suggested routing tags
Buyer feedback
Seller feedback
Follow-up requested
Ask whether the client bought or sold before showing transaction-specific questions.
Step 1
Segment
buyer, seller, agent, and office
Step 2
Measure
consistent ratings across each closing
Step 3
Understand
comments explain the score
Step 4
Follow up
route requested contact to a manager
Feedback with transaction context
Connect ratings to transaction stages so clients can assess the service the agent controlled and explain each score.
Show search and offer questions to buyers; show listing, showing, and market questions to sellers.
Use the same labeled five-point scale across agents and offices to reveal patterns.
Follow a low score with a targeted comment box that captures context.
One form, several moments
Choose the client journey, then edit the generated questions before publishing.
Learn whether property searches, showing coordination, offer guidance, and expectations were handled clearly.
Review listing preparation, showing communication, market updates, offer presentation, and closing coordination.
Collect agent and office identifiers to compare themes and route follow-up.
Keep private feedback separate from optional permission to quote a comment.
Post-closing workflow
Generate the core survey, remove irrelevant questions, and route responses while the transaction is still fresh.
Name the client type, service stages, rating scale, and follow-up path.
Add agent and office choices, label scales, and branch buyer and seller questions.
Send the form link in a closing follow-up or embed it on a client page.
Send submissions to your workflow and prioritize requested follow-up.
Form vs email vs public review
A private survey measures service moments; email and public reviews answer different questions.
Field guide
Use six focused sections to identify the transaction, measure the agent-controlled experience, capture context, and offer an appropriate next step.
Transaction context
Capture the agent, office, transaction type, and closing month needed to route and interpret the response.
Communication
Rate response speed and clear explanations separately to reveal which behavior needs attention.
Needs and guidance
Ask about listening, preparation, and useful guidance rather than the final price alone.
Offers and closing
Measure offers, negotiations, milestones, and next steps with wording for the client's side.
Overall reflection
Pair an overall rating with one positive moment and one practical improvement.
Follow-up and permission
Keep manager follow-up and permission to quote a comment separate, optional choices.
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Open toolFAQ
Practical answers for agents, team leads, and brokerages building a post-transaction survey.
It is a post-transaction survey for buyers or sellers. It measures communication, responsiveness, guidance, offer or listing support, and closing coordination, with space to explain ratings.
Send it soon after closing while the experience is recent. You can also ask after a milestone or when representation ends. Tell clients which period to assess.
Give both groups a core set about communication, responsiveness, goals, expectations, and overall experience. Branch buyers to search and offers; branch sellers to listing, showings, updates, and offer presentation.
Keep each path focused: transaction context, labeled ratings, one or two comment prompts, and optional follow-up. Conditional logic hides irrelevant buyer or seller questions.
Anonymous responses may encourage candor; identified responses enable specific follow-up. Make identity optional and explain how responses will be used.
Yes, but separate private service feedback from publication permission. Make permission optional, specify what comment may be quoted and what display name may be used, and allow the client to submit feedback without agreeing to any public use.
Ask what happened and whether the client wants contact. Route requested follow-up to a manager with the agent, office, transaction type, and explanation attached.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses. The paid tier removes the Makeform badge, so you can build and use the complete feedback form without a response or form limit on the free tier.
Turn every closing into a clearer service signal.
