Describe what you need to evaluate. Makeform creates a quality assurance survey with ratings, defect details, comments, and useful respondent segments.
Send quality feedback to Slack, Google Sheets, and Zapier.
Sample prompts for the survey builder
Choose a prompt, adapt it, or send it into the builder. The structure is an example, not a live AI result.
Audience
Customers after receiving and using a product
Format
Short survey with ratings and defect follow-up
Prompt size
299 chars
Example survey structure
Short survey with ratings and defect follow-up
Which product are you reviewing?
Rate condition, build, reliability, and ease of use
Did you notice a defect?
Describe the issue and when it occurred
May our team contact you?
Suggested routing tags
Product defect
Service issue
Follow-up requested
Ask which product, location, or interaction was evaluated so every score has useful context.
Step 1
Define
audience, quality dimensions, and review context
Step 2
Measure
consistent scales plus targeted follow-up questions
Step 3
Route
defects and low ratings reach the right owner
Step 4
Improve
compare themes and close the feedback loop
From opinions to useful QA signals
Connect each rating to the item or workflow stage reviewed, then request detail only when investigation is needed.
Use one scale for reliability, accuracy, communication, timeliness, and overall quality.
Branch from a low score or defect to the details a quality owner needs.
Capture version, location, workflow stage, and severity for grouping and assignment.
Two audiences, one quality program
Tailor wording to each audience while sharing quality categories where comparisons matter.
Ask about condition, usability, resolution, expectations, and observable service moments.
Ask about handoffs, missing inputs, rework, causes, and earlier quality checks.
Pair a concise comment with category and severity fields for easier triage.
Mark contact fields optional and ask separately for follow-up permission.
Survey workflow
Start with the decision, then collect only the evidence it needs.
Name what is evaluated, who responds, what matters, and what follows a poor result.
Use audience-specific wording, consistent scales, and choices matching your operation.
Ask defect and severity questions after a problem while others finish quickly.
Publish at the relevant moment and route submissions to the quality team's workflow.
Choose the right feedback method
Use a survey for repeatable measurement and other methods for deeper investigation.
Field guide
These six sections make feedback easier to segment, interpret, and route.
Respondent context
Capture the respondent's role and relationship to the item. Keep names optional unless follow-up needs them.
Review target
Connect ratings to a product, version, service, location, order, or workflow stage. Use dropdowns for stable choices.
Quality ratings
Choose observable dimensions, label scale endpoints, keep direction consistent, and offer not applicable where needed.
Issue detail
After a defect or low rating, ask what happened and its impact. Collect reproduction steps, screenshots, or photos when relevant.
Improvement feedback
Ask what worked well and what single change would most improve quality.
Ownership and follow-up
Map categories to real owners, ask whether contact is welcome, and separate urgent defects from ideas.
Related tools
Use a focused survey for satisfaction, testing, support, or internal review.
Measure customer sentiment and identify the experience moments affecting an overall rating.
Open toolTurn an internal review standard into structured checks, findings, and corrective notes.
Open toolCollect suggestions, complaints, praise, and follow-up details in a flexible feedback form.
Open toolAsk testers about task completion, usability, reliability, and problems found during evaluation.
Open toolGather staff observations about processes, tools, communication, and improvement opportunities.
Open toolMeasure resolution, response quality, effort, and remaining issues after support interactions.
Open toolFAQ
Practical answers for managers collecting product, service, and process quality feedback.
It is a structured questionnaire about product, service, or process quality. Consistent ratings, review context, and follow-up details show managers what worked, what failed, and what may need investigation.
Identify the respondent's role and what they reviewed. Ask relevant quality ratings, overall quality, whether a failure occurred, and what should improve. Add severity, evidence, and follow-up permission when useful.
Tailor each version. Customers judge outcomes such as condition, reliability, timeliness, and resolution. Staff can identify handoff failures, rework, and causes. Share categories only where comparison helps.
Keep the main path brief and ask only what supports a decision. Use conditional defect questions so respondents who found no problem can finish quickly.
A five-point scale is easy to label. Keep its direction consistent, name the endpoints, and offer not applicable where needed.
Yes. Omit required identity fields and collect only useful segments. If clarification may be needed, provide optional contact and follow-up permission fields.
Conditionally ask for category, impact, frequency, and evidence. Route the response to its product or process owner, then distinguish new issues, repeat themes, and general ideas.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses with your survey. A paid tier is available only if you want to remove the Makeform badge.
Turn quality feedback into a reviewable record.
