Describe your partner program and the decisions ahead. Makeform creates a focused partner satisfaction survey for enablement, communication, support, alignment, and future intent.
Route partner feedback to Slack, Google Sheets, and Zapier.
Sample prompts for the survey builder
Choose a scenario, refine its prompt, or send it to the builder as an editable starting point.
Audience
Active resellers completing a quarterly relationship check
Format
Five-minute scored survey with follow-up logic
Prompt size
282 chars
Example survey structure
Five-minute scored survey with follow-up logic
Region and partner tier
Rate onboarding and sales enablement
Rate deal registration and lead sharing
Likelihood to expand the partnership
What should we improve next quarter?
Suggested routing tags
At risk
Needs follow-up
Growth opportunity
Rate specific moments such as onboarding, deal registration, and support so teams can locate friction.
Step 1
Segment
partner type, tier, market, and tenure
Step 2
Measure
consistent ratings across key moments
Step 3
Explain
comments reveal the reason behind a score
Step 4
Act
owners follow up and close the feedback loop
Better partner signals
Direct feedback reveals friction inside enablement, communication, support, and joint planning that outcome data cannot explain.
Use one rating scale across operating areas so teams can compare them without mixing satisfaction and likelihood measures.
Use conditional paths for reseller, supplier, and alliance questions. Each program owner receives relevant feedback.
Trigger a focused comment after a low score to capture the process, an example, and a useful next step.
Built for partner programs
Use familiar operating moments plus a small shared core for portfolio comparisons.
Assess onboarding, resources, lead sharing, deal registration, updates, and support.
Review forecasts, orders, inventory, deliveries, changes, issue resolution, and payment clarity.
Explore objectives, ownership, decisions, commitments, joint value, and future investment.
Measure briefs, handoffs, stakeholder access, scope changes, approvals, and joint opportunities.
Survey workflow
Build around decisions your partner team can make, then route weak signals to an owner.
Name the partner types, program stage, cadence, decisions, and recurring partner moments.
Keep scale labels consistent, allow not applicable, branch by role, and request precise examples.
Explain the purpose, expected time, follow-up plan, and whether identification is optional.
Tag low ratings, group themes by segment, assign owners, and share what happens next.
Choose the right design
Choose a quick signal, process diagnosis, or material for a partner review.
Field guide
Use six groups to connect sentiment with specific experiences and a next action. Remove questions your team cannot use.
Partner profile
Collect only attributes needed for analysis. Make company and respondent names optional when candid patterns matter more than account action.
Overall relationship
Ask overall satisfaction before detailed topics. Measure future intent separately instead of treating it as satisfaction.
Enablement and execution
Translate the program into recognizable moments such as onboarding, ordering, lead sharing, deal registration, or handoffs. Allow not applicable.
Communication and support
Separate proactive communication from reactive support. Fast replies do not necessarily resolve the underlying issue.
Commercial alignment
Ask whether goals, roles, incentives, and success measures align. Use ranges for sensitive figures or omit them.
Open feedback and action
Tie open prompts to decisions: one change, one strength to preserve, and whether the respondent wants contact.
Related tools
Pair relationship feedback with focused onboarding, evaluation, referral, and inquiry forms using existing Makeform tools.
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Open toolFAQ
Practical answers for channel, alliance, procurement, and partner-operations teams.
It asks resellers, distributors, suppliers, agencies, or allies about working with your organization. Overall satisfaction, interaction ratings, comments, future intent, and follow-up permission reveal friction and strengths that program data cannot explain.
Ask partner segment, overall satisfaction, relevant operating moments, future intent, one improvement priority, one strength, and follow-up preference. Use conditional logic so each partner sees only applicable topics.
Use relevance, not a fixed count. Estimate completion time, remove repeated or unactionable questions, and allow not applicable. Rotate extra topic modules across cycles instead of sending everything every time.
Identified responses support account follow-up; anonymous responses may produce more candid patterns. Optional identification with follow-up permission offers a middle ground. Do not promise anonymity when collection settings can identify someone.
Match cadence to relationship pace and follow-up capacity. Use quarterly pulses, deeper semiannual reviews, or event-triggered checks after onboarding or issue resolution. Show that earlier feedback was reviewed before asking again.
Review rating distributions and comments, not one average. Compare relevant areas and segments carefully, especially small groups. Look for repeated friction, disagreement, and changes across comparable rounds before choosing an action.
Yes. Makeform offers unlimited free forms and responses for generating, editing, publishing, and collecting feedback. The paid tier removes the Makeform badge. Use separate surveys or conditional paths for different programs.
Assign owners before launch. Route urgent or low-score feedback, summarize themes carefully, separate quick fixes from deeper issues, and tell partners what happens next. Closing the loop makes feedback useful.
Turn partner feedback into a better working relationship.
