Describe your museum, exhibitions, and research goals. Makeform turns the brief into a focused museum visitor survey for exhibit reactions, the visit experience, and optional demographic context.
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Sample prompts for the survey builder
Choose a starting point, adapt it, or send the prompt into the Makeform builder.
Audience
Day visitors leaving the museum
Format
Two-minute mobile exit survey
Prompt size
246 chars
Example survey structure
Two-minute mobile exit survey
Is this your first visit?
Which galleries did you visit?
How would you rate your overall visit?
What was the most memorable part?
Optional age range and postal code
Suggested routing tags
Exhibit feedback
Visitor services
Accessibility follow-up
Ask which gallery a visitor saw before requesting a rating so comments reach the right curator.
Step 1
Invite
share a QR code, link, or follow-up email
Step 2
Listen
collect ratings, comments, and visit context
Step 3
Route
send exhibit and service issues to the right team
Step 4
Improve
compare themes and plan the next change
Feedback with context
Connect ratings to galleries visited, group type, and memorable moments so curators and visitor services know what shaped the experience.
Pair overall satisfaction with focused ratings for welcome, exhibits, amenities, staff, access, and value.
Show audio-guide or family-facility follow-ups only to visitors who used them.
Place a precise open question after an important rating to explain what drove the score.
One survey, several audiences
Start with shared questions, then route members, tourists, teachers, and families to a relevant section.
Compare discovery, expectations, return intent, and membership interest.
Attach reactions to the exhibition, gallery, or interpretive format experienced.
Ask about age fit, learning goals, logistics, amenities, and engagement.
Use a short exit survey and a deeper follow-up for selected groups.
Survey workflow
Begin with the decision, generate the structure, and test it against a real visit.
Name the exhibitions, services, visitor groups, and decision the survey must support.
Keep scale directions consistent, make demographics optional, and remove questions without an owner.
Complete it on a phone near the exit. Check question order, branch logic, and length.
Share a link or QR code, then route exhibit, access, and service feedback to the right teams.
Choose the right listening point
Match the channel to the question, or combine a short on-site survey with selected follow-up.
Field guide
Use six practical blocks, optional personal context, and branches for experiences only some visitors encountered.
Visit context
Ask when and how the person visited. Gallery and program selections make later answers interpretable and route comments correctly.
Overall experience
Use consistent satisfaction and return-intent questions. Label the scale so a high score always means the same thing.
Exhibits and interpretation
Ask what visitors saw before rating engagement, clarity, labels, interactives, or audio. Follow with a prompt about a memorable object or confusing idea.
Visitor services
Measure only services the guest used, such as ticketing, welcome, staff help, wayfinding, rest areas, shop, café, or family facilities.
Access and inclusion
Ask what made the museum hard to enter, navigate, read, hear, understand, or enjoy. Visitors need not disclose a diagnosis to describe a barrier.
Optional visitor profile
Age range, region, visit frequency, and group type add context. Make them optional and include Prefer not to answer.
Related tools
Add tools for tours, events, general feedback, audience context, and satisfaction.
Collect tour dates, group details, and access needs before the visit begins.
Open toolMeasure satisfaction with admissions, shops, cafés, or visitor services.
Open toolCollect optional audience context in a separate survey.
Open toolEvaluate openings, talks, workshops, member nights, and other museum events.
Open toolFollow up after lectures, family days, and programs.
Open toolFAQ
Practical answers for visitor-experience, learning, audience-research, and curatorial teams.
Ask what the visitor experienced, overall satisfaction, exhibit engagement, welcome, wayfinding, access barriers, one memorable moment, one improvement, and return intent. Add optional demographic context only for a defined research need.
Keep an exit survey to a few ratings and one or two open questions. Use conditional paths so visitors never rate an audio guide, café, family activity, or tour they did not use.
An exit QR code captures immediate impressions. Email gives ticket buyers, members, teachers, and participants time to reflect. Choose one moment, or pair a compact exit survey with selected follow-up.
Explain the purpose, make personal questions optional, use broad ranges, and include Prefer not to answer. Collect only attributes the museum plans to analyze, without requiring personal context to submit feedback.
Yes. Ask which galleries, exhibitions, or programs they experienced, then show relevant follow-ups. Keep shared questions about arrival, overall experience, amenities, and return intent outside those branches.
Use focused prompts: which object stayed with the visitor, what was unclear, or what single change would improve navigation. Place each prompt beside the relevant rating.
Yes. Makeform provides unlimited free forms and responses for generating, editing, publishing, and collecting survey feedback. The paid option removes the Makeform badge.
Assign each question to an owner. Review ratings by exhibition and visitor path, code recurring comment themes, and separate quick service fixes from larger exhibit questions. Share findings with the responsible teams.
Turn each visit into a clearer next decision.
