Describe your organization and services. Makeform creates a focused member satisfaction survey with ratings, comments, and relevant member paths for your gym, club, or association.
Send member responses to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, tailor it above, or send it into the Makeform builder. The structure is an example, not a live AI result.
Audience
Active gym members using classes and facilities
Format
Five-minute satisfaction survey with branching
Prompt size
293 chars
Example survey structure
Five-minute satisfaction survey with branching
How often do you visit the gym?
Which services have you used?
Rate facilities, staff, classes, and value
What most needs improvement?
How likely are you to renew?
Suggested routing tags
Service follow-up
Facility issue
Program ideas
Keep one rating scale direction throughout so members do not have to relearn it.
Step 1
Define
services, member groups, and decisions
Step 2
Measure
consistent ratings plus concise comments
Step 3
Segment
compare experiences by relevant usage
Step 4
Act
prioritize changes and close the loop
Useful member insight
Connect member experience to specific services so every score has context.
Rate staff, communication, programs, facilities, access, and value separately on the same labeled scale.
Branch from services used or membership type so members only score relevant experiences.
Follow low ratings with comments, then ask which change matters most.
Built around membership
Start with the closest use case, then replace generic labels with your real services.
Measure equipment, cleanliness, classes, trainers, hours, and value based on services used.
Compare coaching, schedules, facilities, events, communication, and volunteering by member role.
Evaluate publications, education, networking, updates, support, dues value, and next-year priorities.
Check belonging, meeting access, communication, activities, participation barriers, and ideas.
Survey workflow
Start with upcoming decisions, generate a focused draft, and test every path before sharing.
Describe member services, groups needing distinct paths, survey timing, and the decisions results should inform.
Remove questions that will not inform decisions. Label scales consistently and distinguish not applicable from neutral.
Preview on phone and desktop. Test branches, required fields, low-rating follow-ups, and paths for limited service use.
Share through member channels, review ratings with comments, and route specific issues to the right owner.
Choosing a survey format
A quick pulse and yearly review serve different purposes. Match depth to the decision.
Field guide
Use six compact sections. Keep demographics optional unless needed for comparison.
Member context
Membership length, participation, and services used explain different experiences. Ask only for context you will analyze.
Core measures
Keep every core item in the same direction and label endpoints. Separate overall satisfaction from service ratings.
Service detail
Use the service names members recognize. Branch from usage so respondents only rate relevant experiences.
Open feedback
Targeted prompts beat a blank suggestion box. Ask what shaped a low score and which improvement matters most.
Future intent
Renewal intent, program interest, and communication preferences translate satisfaction into planning. Ask about barriers separately.
Follow-up
Keep core feedback anonymous while offering optional follow-up. Show contact fields only after clear permission.
Related tools
Pair satisfaction results with focused tools for interests, events, and renewals.
Review benefits, participation, communication, and future priorities yearly.
Open toolCollect program, event, topic, and volunteer interests.
Open toolSurvey guests or buyers with a customer-focused structure.
Open toolMeasure an event while its agenda, speakers, and venue are fresh.
Open toolCapture reasons when a member decides not to continue.
Open toolFAQ
Answers for planning, writing, sharing, and interpreting a membership survey.
Measure overall satisfaction plus staff, communication, facilities, programs, access, events, and dues value. Add services used, one improvement priority, and future intent so each score supports a decision.
Use the shortest survey that supports planned decisions. A pulse may need five to eight questions; an annual review may need more. Branching hides irrelevant service questions.
Use a five-point scale from very dissatisfied to very satisfied. Label endpoints, keep direction consistent, and offer not applicable for unused services. Do not count it as neutral.
An anonymous core survey can encourage candor. For individual follow-up, ask permission first, then show optional name and email fields and explain their purpose.
Match timing to decisions. Use an annual review plus short pulses after events, seasons, support, or major changes. Survey only when you can review and act on results.
Explain the purpose, use familiar service names, and test on a phone. Keep scales consistent and comments specific. Share through trusted member channels with reasonable reminders.
Yes. Makeform supports unlimited free forms and responses. Generate, edit, publish, and collect feedback without a response cap; the paid tier removes the Makeform badge.
Review overall and service ratings, planned segments, and related comments. Assign owners to recurring themes, report selected priorities, and preserve core questions for later comparisons.
Build your member survey
