Describe your audience and research goal. Makeform builds a focused makeup survey about routines, brands, purchases, product preferences, and open feedback.
Send responses to Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a research brief, adapt it to your audience, or send it into the editable Makeform builder.
Audience
Adults who use makeup at least occasionally
Format
Behavior survey with frequency and category questions
Prompt size
252 chars
Example survey structure
Behavior survey with frequency and category questions
How often do you wear makeup?
Which makeup products do you use?
How long does your usual routine take?
How is your routine changing?
Suggested routing tags
Daily users
Occasional users
Product feedback
Ask about the last makeup purchase. A recent decision gives respondents a concrete product, price, and reason to recall.
Step 1
Define
audience, research goal, and decision
Step 2
Build
habits, brands, preferences, and profile
Step 3
Share
one link for the right respondents
Step 4
Review
segment patterns and read comments
Better beauty research
Connect stated preferences with what people use, buy, and avoid. Each question should serve the research goal.
Start with frequency and occasions, then reveal relevant category questions. Non-users should skip detailed follow-ups.
Measure brand recognition, consideration, recent purchase, and current use separately instead of asking only for a favorite.
Ratings support comparison; targeted follow-ups explain difficult shade choice or low concept appeal.
Four research angles
Choose one central objective before adding questions; each study needs different evidence.
Measure frequency, occasions, routine length, product repertoire, and learning sources.
Capture unaided recall, recognition, purchase, current use, consideration, and avoidance.
Compare finish, coverage, shade choice, packaging, price, and purchase tradeoffs.
Focus on a research question, voluntary participation, minimal identifiers, and optional demographics.
Survey workflow
Give the AI an audience, purpose, recall period, and decision. Then edit every question.
Name the audience, topic, and decision the answers will support.
Use relevant brands, balanced scales, Not applicable choices, and one idea per question.
Show category details only to users and recent-purchase details only to buyers.
Compare relevant groups and read comments, keeping conclusions tied to your sample.
Question design choices
Use structured choices for comparison and open text for reasons you have not anticipated.
Field guide
Choose six blocks by objective, then use branching for relevance.
Eligibility and context
Identify relevant respondents and give non-users an exit or separate awareness path.
Routine and repertoire
Ask which categories people use before detailed preferences, then measure frequency by category.
Brands and discovery
Ask unaided recall before displaying a list, then separate recognition, consideration, purchase, use, and discovery.
Product preferences
Tie preferences to a category and situation; everyday and event needs may differ.
Purchase behavior
Capture the product, channel, price, discovery source, alternatives, and decisive reason for a recent purchase.
Profile and open feedback
Put personal questions last, allow Prefer not to say, and avoid names when group analysis is enough.
Related tools
Choose product feedback or broader consumer research.
Collect reactions to a specific makeup product, from application and shade experience to satisfaction and improvement ideas.
Open toolGather a client's routine, preferences, sensitivities, desired look, and appointment context before a consultation.
Open toolCompare product attributes, selection criteria, and tradeoffs across a wider consumer audience.
Open toolStudy recognition, associations, differentiation, trust drivers, and consideration for one or more brands.
Open toolInvestigate discovery, comparison, shopping channels, recent purchases, and repeat behavior.
Open toolBuild a direct feedback form for people who have used a product and can describe their experience.
Open toolFAQ
Answers for teams and researchers.
It is a questionnaire about how people discover, choose, buy, apply, and evaluate makeup. It can cover routines, brands, purchases, product preferences, concepts, or unmet needs. Begin with one research question instead of combining every topic.
Ask about wearing frequency, occasions, categories used, routine length, and learning sources. A recent-use or purchase question grounds general opinions in a concrete experience.
Ask which brands come to mind before showing a list. Then measure recognition, consideration, recent purchase, and current use separately. Randomize displayed choices and include Other or None when appropriate.
Use only the questions your objective requires. Branch past irrelevant categories, preview the mobile path, and remove any item that will not affect an analysis or decision.
Yes. Explain the purpose and voluntary participation, collect consent when required by your course or institution, avoid unnecessary identifiers, and make sensitive or demographic questions optional. Follow your instructor's review guidance.
Yes. Conditional logic can show foundation details only to foundation users and recent-purchase questions only to buyers. Others skip those blocks instead of guessing.
Yes. Makeform offers unlimited free forms and responses for generating, editing, publishing, and collecting responses. The paid tier removes the Makeform badge. Review the generated wording before sharing.
Summarize structured questions, compare relevant segments, and read open comments for context. Cross-check stated preferences against recent behavior, and report the sample and wording so conclusions stay tied to respondents.
Turn a beauty research question into a survey.
