Describe your services and ideal project. Makeform builds an interior design questionnaire for client goals, rooms, style, practical needs, budget, timing, and decision-makers.
Send new design inquiries to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a starting point, edit the prompt, or send it to the builder. These structures are examples, not live AI results.
Audience
Homeowners planning a multi-room renovation or furnishing project
Format
Detailed intake with room-by-room scope and file uploads
Prompt size
309 chars
Example questionnaire structure
Detailed intake with room-by-room scope and file uploads
Which rooms are included?
How should each space work better?
Preferred styles, colors, and materials
Upload plans and inspiration images
Investment range and target date
Suggested routing tags
Full-service design
Room refresh
Commercial inquiry
Ask clients to separate their ideal investment from an absolute ceiling; the distinction makes early scope conversations much clearer.
Step 1
Qualify
service fit, location, budget, and timing
Step 2
Discover
style, routines, pain points, and priorities
Step 3
Scope
rooms, deliverables, stakeholders, and constraints
Step 4
Consult
arrive with the right questions and references
A better first conversation
Translate a request for a warm, timeless home into rooms, routines, references, constraints, and an investment range.
Collect location, service, scope, timing, and budget before scheduling a consultation.
Request plans, measurements, room photos, inspiration, and pieces that must stay.
Capture routines, storage, pets, accessibility, and maintenance—not just a favorite color.
Adapt the intake
Tailor question depth, uploads, and scope choices to the selected service.
Room-by-room requirements, renovation partners, procurement expectations, decision-makers, and phased timing.
Existing furniture, shopping priorities, preferred retailers, color direction, measurements, and installation date.
Brand, occupancy, operations, durability, stakeholder review, building restrictions, and opening milestones.
Guided photo uploads, accurate measurements, shopping location, remote communication, and expected deliverables.
Build the intake
Give Makeform the essential details, refine the generated structure, and send consistent client briefs into your inquiry workflow.
State the project types you accept, your service area, typical phases, and the facts you need before offering a consultation.
Put quick qualification first, detailed discovery next, and uploads last. Add plain-language help for budgets, dimensions, and file requirements.
Show renovation questions for construction projects, furnishing questions for decorating work, and business requirements for commercial spaces.
Publish the link or embed it on your site, then send submissions to the studio inbox or connected project-tracking workflow.
Questionnaire vs email vs generic template
Collect consistent information to qualify the inquiry and plan a useful consultation.
Field guide
Use these six sections to learn what the client wants, what the space needs, and what will shape the project before you recommend a direction.
Client and property
Capture contact details, property type and location, ownership status, and why the client needs design help now.
Scope and space
Ask which rooms are involved and what must change. Separate decorating, furnishing, finish selection, layout, and renovation.
Style and references
Pair style choices with comments, inspiration uploads, and explicit dislikes. Ask what the client likes in each reference.
People and routines
Ask about occupants, guests, pets, entertaining, work, storage, mobility, cleaning, and problems with the current layout.
Budget and priorities
Define what each range covers, including fees, furnishings, construction, freight, and installation. Ask for priorities and a ceiling.
Timeline and decisions
Capture completion targets, fixed events, and readiness. Identify design and spending approvers plus external project partners.
Related tools
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Open toolFAQ
Practical answers for design studios building a clearer client intake process.
It is a pre-consultation intake covering the property, rooms, goals, practical needs, style, budget, timing, and decisions. Designers use it to assess fit and prepare.
Ask why they are starting, which spaces are included, what is not working, who uses them, what stays, style preferences, budget, timing, and who approves decisions.
Ask only for details used before the next step. Single-room work can use a short intake; whole-home and commercial projects need deeper scope and stakeholder questions.
Offer ranges and define what they include. Ask for the preferred investment, maximum budget, and priorities so tradeoffs are easier to discuss.
Yes. Add uploads for space photos, plans, measurements, brand guides, and inspiration. Ask clients what they like or dislike about each reference.
Yes. Use conditional sections. Show household and room questions for residential work; show brand, occupancy, operations, restrictions, stakeholders, and opening dates for commercial work.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses. A paid tier is available to remove the Makeform badge.
Responses reach the Makeform inbox and connected tools such as Google Sheets, Slack, or Zapier. Review answers before the consultation and flag missing details.
Start every design project with a clearer brief.
