Describe the advertising you sell. Makeform creates an insertion order form for advertiser contacts, campaign dates, placements, pricing, creative, budget, billing, and review details.
Send orders to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it, or send it to the Makeform builder. The structure is an example.
Audience
Advertisers reserving digital inventory
Format
Placement schedule with CPM pricing
Prompt size
349 chars
Example form structure
Placement schedule with CPM pricing
Advertiser, agency, and campaign contacts
Campaign start and end dates
Placement, dimensions, impressions, and CPM
Net campaign budget
Creative files and click-through URL
Suggested routing tags
New IO
Needs inventory review
Ready for trafficking
Ask for one row per placement with quantity, unit, rate, and flight dates so ad operations can reconcile the total.
Step 1
Scope
advertiser, objective, audience, and flight
Step 2
Price
placements, quantities, rates, and budget
Step 3
Review
inventory, creative, billing, and approvals
Step 4
Launch
assets delivered and campaign handed to ad ops
Why structure the order
Email confirms interest but rarely gives ad operations every placement, date, rate, and asset detail. A structured form closes gaps before trafficking.
Capture channel, placement, unit, quantity, rate, and dates together so the team can review what was sold.
Separate gross amount, discount, fees, net amount, and purchase order reference for easier review.
Route contacts, creative deadlines, targeting, and tracking requirements to the fulfillment team.
Made for modern media sales
Choose the closest sales motion, then edit placements, pricing units, deliverables, and routing.
Collect dimensions, section, impressions, CPM, send date, targeting, click URL, and tags.
Record issue, position, color, dimensions, insertions, deadline, and artwork.
Define episodes, spot position, format, talking points, promo codes, and attribution.
Combine signage, booths, sessions, emails, social posts, and banners with conditional requirements.
Build the workflow
Generate the form, tailor the inventory, and route submissions for availability, creative, and billing review.
Name what you sell, the pricing unit, and the campaign details buyers must supply.
Add your placements and separate quantity, rate, discount, fees, and total fields.
Use conditions to show print, podcast, or digital questions only when relevant.
Notify sales and ad operations, send details to Sheets, and tag orders needing review.
Form vs document vs email
A proposal explains the offer. The form collects structured details needed to review and fulfill it.
Field guide
Use these six sections as a checklist for campaign information sales and fulfillment teams can act on.
Parties and contacts
Separate advertiser, agency, billing, creative, campaign, and sales contacts so questions reach the right person.
Campaign scope
Capture campaign name, product, objective, audience, geography, and flight so the team can check inventory against the brief.
Placements
Record each placement and pricing unit beside its quantity and dates so everyone reads the order consistently.
Rates and budget
Separate rate, quantity, gross value, discount, fees, and net total. Include currency and purchase order reference.
Creative and tracking
Collect creative deadlines, files, destinations, promo codes, tracking tags, and reporting contacts using channel-specific fields.
Review and routing
Record acknowledgment, sales owner, and reviewers without describing submission as automatic acceptance.
Related tools
Connect insertion orders with booking, purchase, creative intake, lead qualification, and advertiser feedback forms using existing Makeform tools.
FAQ
Answers for media sales and ad operations teams building a consistent order intake process.
It records an advertising purchase: buyer contacts, campaign dates, placements, quantities, rates, budget, creative, billing, and reviewers. Media teams use it as a structured handoff for inventory review and fulfillment.
Include advertiser, agency, campaign and billing contacts, campaign name, flight, targeting, placement lines, quantity, pricing basis, rate, total, currency, purchase order, creative deadline, tracking, billing instructions, sales owner, and review status.
Yes. Repeat line items for channel, placement, format, quantity, pricing unit, rate, and dates. Conditional sections can reveal digital, print, podcast, social, or event questions only when selected.
State whether pricing uses CPM, per insertion, per episode, per send, or a flat package. Separate quantity, unit rate, gross amount, discount, fees, net total, currency, and purchase order reference for review.
Yes. Add uploads for artwork, logos, audio, or copy, plus fields for landing URLs, deadline, specifications, promo code, tracking, and creative contact. Shared links can cover externally hosted assets.
Yes. Makeform offers unlimited free forms and responses, including generating, editing, publishing, and collecting submissions. The paid tier removes the Makeform badge.
Yes. Notify sales and ad operations, then route details to Google Sheets, Slack, or connected apps through Zapier. Status tags can identify orders needing inventory or creative review.
Not necessarily. The form can collect acknowledgment and route a review, but your organization decides when to accept an order. Use your own approved terms and clear review statuses; submission should not promise placement or launch.
Move the campaign out of the email thread.
