Describe your program and creator criteria. Makeform turns the brief into an influencer application form for social profiles, follower statistics, audience fit, niche, portfolios, rates, and partnership preferences.
Send creator applications to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a complete prompt, adapt it, or send it to the Makeform builder. Each structure is editable.
Audience
Creators applying to an ongoing brand community
Format
Multi-platform application with portfolio uploads
Prompt size
284 chars
Example form structure
Multi-platform application with portfolio uploads
Contact details and location
Social profile links by platform
Followers and average views
Content niche and audience profile
Media kit and collaboration examples
Suggested routing tags
Strong audience fit
Needs review
Not this campaign
Ask for profile links and metrics by platform, not one combined follower total, so reviewers can compare each channel.
Step 1
Apply
profiles, metrics, niche, and portfolio
Step 2
Screen
audience fit and campaign availability
Step 3
Shortlist
rates, samples, and conflicts reviewed
Step 4
Contact
matched creators move to campaign outreach
Why use an application form
Give every creator the same questions and reviewers one comparable record of profiles, metrics, niche, examples, availability, and rates.
Collect a URL, handle, follower count, and typical reach for each active platform in one submission.
Pair reported metrics with audience geography, age ranges, and niche to screen for relevance beyond size.
Route complete applications into one inbox or spreadsheet and tag candidates by fit.
Program formats
Support an open community, defined campaign, local roster, or UGC sourcing with relevant question paths.
Capture product affinity, community interests, availability, and preferred channels.
Show dates and deliverables, then ask about availability, conflicts, usage, and rate.
Use location, travel radius, audience geography, and sub-niche to screen for local fit.
Prioritize portfolios, production setup, formats, turnaround, capacity, and revision workflow.
Application workflow
Give the builder your selection criteria, then refine questions and routing before sharing.
Name the platforms, niche, audience, dates, deliverables, and screening criteria.
Separate metrics by platform and reveal follow-up fields only when relevant.
Submit a sample and check that reviewers can open links, interpret metrics, and spot missing information.
Publish or embed the link and route submissions to the team's workflow.
Forms vs DMs vs spreadsheets
Structured intake helps programs compare complete creator profiles through a repeatable process.
Field guide
Use these six sections to build profiles your team can screen. Adjust depth to the partnership and selection decision.
Identity and contact
Capture professional contact details and location. A creator name may differ from an account name, while time zone and travel radius affect scheduling and local briefs.
Channels and profiles
Give each important channel its own URL field. Conditional paths can show details only for platforms the creator selects.
Audience and niche
Ask about editorial focus and the audience dimensions that shape your campaign. Clear options help reviewers filter comparable profiles.
Portfolio and quality
Request a focused sample: one relevant piece, one past partnership, and the format your brief needs. URLs keep review simple.
Campaign fit
State dates and formats, then ask whether the creator can meet them. Capture practical conflicts before shortlisting.
Rates and permissions
Ask for rates in the units your team budgets. Keep application permissions narrow and reserve negotiated terms for selected creators.
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Open toolFAQ
Answers for brand and agency creator intake teams.
Creators complete this structured intake for a program or campaign. It collects contact details, profiles, metrics, niche, audience, examples, availability, and rates for review.
Include contact details, location, profile URLs, metrics by platform, niche, audience geography, portfolios, examples, availability, deliverable preferences, rates, and conflicts. Remove fields that do not affect selection.
Ask for comparable measures and label the period. Follower count alone does not show fit; views, reach, downloads, or audience location may matter more. Review figures against profiles or media kits.
Yes. Start with platform selection, then show matching URL and metric fields conditionally. A YouTube applicant can enter subscribers and video views, while a blogger provides monthly visits and a website URL.
Collect city, travel radius, top audience locations, sub-niche, local examples, and visit availability. Compare follower count with reported reach and community relevance to find creators whose audience and schedule match the brief.
Yes. Add a media kit upload and URL fields for portfolios or examples. Request a few relevant pieces in named formats, such as a tutorial, sponsored short video, restaurant feature, or unboxing.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses with your influencer application form. The paid tier removes the Makeform badge.
Route submissions to one queue, check links, compare applicants with campaign criteria, and tag the next step. Send shortlisted creators the full brief and negotiation process; reserve detailed onboarding for selected partners.
Turn creator interest into review-ready profiles.
