Describe your property and guest journey. Makeform turns them into a hotel feedback form with stay details, room and service ratings, suggestions, and optional follow-up information.
Send guest responses to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, tailor it, or send it into the builder. Each example shows a practical survey structure, not a live AI result.
Audience
Guests after checkout
Format
Short rating survey with comments
Prompt size
292 chars
Example form structure
Short rating survey with comments
Stay dates and room number (optional)
Rate room cleanliness and comfort
Rate staff and check-in service
What should we improve?
May a manager contact you?
Suggested routing tags
Positive stays
Needs follow-up
Service recovery
Keep room number and checkout date optional; they add context without forcing guests to identify themselves.
Step 1
Invite
share after checkout or by room QR code
Step 2
Rate
rooms, service, amenities, and overall stay
Step 3
Explain
capture compliments and specific improvements
Step 4
Act
route urgent issues and review recurring themes
Feedback managers can use
Separate room, facilities, and staff ratings to locate problems while giving guests room to explain.
Use one scale for cleanliness, comfort, check-in, staff, amenities, and overall satisfaction.
Show comments after low scores and amenity questions only to guests who used them.
Pair ratings with prompts about what went well and the most important improvement.
For every property type
Match questions to your service model instead of sending a generic questionnaire.
Cover arrival, room, housekeeping, dining, facilities, staff, and departure separately.
Ask about design, atmosphere, local touches, personal service, and the moments that made the stay distinctive.
Branch into pool, spa, activities, meetings, or family amenities guests used.
Keep it short: booking, check-in, room condition, sleep quality, Wi-Fi, value, and one improvement suggestion.
Build the survey
Add property context, refine questions, and place the survey where guests will see it.
Name the property, amenities, service touchpoints, rating scale, and survey timing.
Make identifying details optional, add follow-ups for low ratings, and remove questions about facilities a guest did not use.
Share it after checkout, behind a QR code, or on your feedback page.
Send submissions to your team, filter by service area, follow up where permission was given, and track repeated improvement themes.
Survey design choices
A focused survey balances consistent ratings with selective detail.
Field guide
Use these six sections to understand the stay without asking guests to write an essay. Keep core ratings consistent, then branch into details only when they apply.
Stay context
Optional dates, room number, and trip purpose add context. Do not require identity when anonymous feedback is acceptable.
Overall experience
Start with an overall rating and one labeled scale. Add return intent without replacing the guest's explanation.
Room quality
A room can be spotless but noisy. Separate ratings clarify the issue and responsible team.
People & service
Rate arrival, helpfulness, responsiveness, and departure separately. Ask for context after unusually high or low scores.
Amenities & value
Let guests select used amenities first, keeping detailed ratings grounded in experience.
Improvement & follow-up
End with one improvement prompt. Guests can stay anonymous or permit a manager to respond.
Related tools
Pair post-stay feedback with satisfaction, issue, booking, and reservation forms already available in Makeform.
Create a broader guest survey for hospitality, venues, and hosted experiences.
Open toolCollect structured ratings and open feedback across customer touchpoints.
Open toolBuild consistent satisfaction questions for ongoing experience tracking.
Open toolGive current guests a clear channel to report a problem or request help.
Open toolCollect booking requests and the stay preferences staff need before arrival.
Open toolCapture reservation details in a structured form for the front desk team.
Open toolFAQ
Practical answers for hotel managers building a guest survey.
It is a guest survey measuring the overall stay and areas such as booking, check-in, room, service, amenities, value, and checkout, with space for suggestions.
Include optional stay context, overall satisfaction, room and service ratings, used amenities, return intent, highlights, one improvement prompt, and optional follow-up permission.
Keep the core path comfortable on a phone: compact ratings, two open questions, and conditional details. Do not ask guests to rate unused amenities.
Yes. Keep name, room, booking reference, and contact details optional. Stay dates and trip type can provide useful context without directly identifying someone.
Yes. Show a comment or issue category after a low score, then ask whether the guest permits a manager to respond.
Share a full survey after checkout. Use a shorter in-stay QR form for current needs, so urgent requests are not buried in post-stay feedback.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses. The paid tier removes the Makeform badge.
Responses arrive in Makeform and can flow to Google Sheets, Slack, or Zapier. Organize them by property, service area, rating, or follow-up status.
Hear what guests experienced.
