Purpose and choice
Set expectations before question one.
Explain why the organization is asking, how long the survey is open, that participation is voluntary, and how responses will be summarized. If you do not need identities, do not ask for them. Clear framing improves interpretation because respondents know they are expressing preferences, not completing an employee health assessment.
- State the program-planning purpose in plain language.
- Say participation is voluntary and offer skip choices.
- Describe aggregate reporting without promising absolute anonymity.