Describe your audience and decision. Makeform builds a focused hair care survey covering texture, scalp needs, routines, concerns, and product preferences.
Send hair care survey responses to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a starting point, tailor it, or send it to the builder. Each example shows a useful structure.
Audience
Hair care customers and prospective buyers
Format
Mobile-friendly survey with conditional routines
Prompt size
303 chars
Example survey structure
Mobile-friendly survey with conditional routines
How would you describe your hair texture?
Which scalp or hair concerns matter most?
Walk us through a typical wash day
Which products do you currently use?
What do you wish your products did better?
Suggested routing tags
Curly and coily routines
Scalp concerns
Product opportunities
Ask about texture, scalp condition, and concerns separately because each can shape product choices.
Step 1
Profile
texture, scalp, treatments, and concerns
Step 2
Routine
wash day, styling, heat, and maintenance
Step 3
Preference
formats, ingredients, scent, and budget
Step 4
Act
segment responses and prioritize decisions
Better customer insight
Connect each customer's starting point with their routine, purchases, and desired outcome.
Use conditional paths for color, protective styles, or heat tools so questions fit the routine.
Use consistent options for texture, concerns, frequency, and spend; save open text for context.
Ask what works and what frustrates customers to uncover product or service opportunities.
Four useful survey modes
Audience research, salon intake, product tests, and routine finders each need a distinct focus.
Map routines, concerns, buying behavior, and unmet needs before choosing a concept.
Learn goals, maintenance expectations, history, and style preferences before consultation.
Compare baseline and post-use feedback alongside usage context.
Group shoppers by goals and habits for more relevant follow-up.
Survey workflow
Define the audience and decision, refine the questions, and test every branch.
Specify market research, salon preparation, product testing, or shopper segmentation.
Use inclusive options, separate scalp from strands, and keep scales consistent.
Preview several customer paths so specialized follow-ups appear only when relevant.
Compare structured segments and read open comments before acting.
Question design choices
Combine structured answers for comparison with focused open questions for context.
Field guide
Keep questions that support the decision, make sensitive items optional, and explain response use.
Hair profile
Ask texture, strand thickness, density, and porosity separately. Use plain language and include not sure.
Scalp and concerns
Scalp and hair-length concerns can differ. Allow multiple selections, then ask for the highest priority.
Wash and styling routine
Capture wash-day steps, refresh habits, protective styles, heat, drying methods, and available time.
Products and ingredients
Ask by category before brand name, and record products used together, formats, fragrance, and exclusions.
Shopping behavior
Ask where customers discover and buy products, how often they replenish, and which tradeoffs matter.
Goals and unmet needs
Close with a focused open question about what customers wish were easier or better.
Related tools
Use a market survey, product test, salon form, or feedback tool for research.
Compare customer priorities, purchasing criteria, and preferred product attributes.
Open toolExplore demand, problems, concepts, and buying context before product development.
Open toolCollect structured before-and-after reactions from people trying a product.
Open toolCollect service selections and booking details when research turns into an appointment.
Open toolAdapt a beauty-product feedback flow for cosmetics and adjacent product lines.
Open toolGather ongoing comments and service feedback outside a dedicated research study.
Open toolFAQ
Answers for brands, salons, researchers, and product teams.
It is a questionnaire about hair characteristics, scalp experiences, routines, concerns, products, services, and preferences. Brands use one for research or product tests; salons can use a shorter version before consultations.
Ask only what supports your decision. Useful topics include texture, scalp tendency, concerns, wash and styling routines, treatments, current products, preferences, purchase channel, budget, and unmet needs.
Offer recognizable texture descriptions and optional self-description. Ask texture, thickness, density, and scalp condition separately, include not sure, allow overlap where appropriate, and test the wording with varied customers.
Keep broad surveys easy to complete on a phone and branch specialized follow-ups. Product tests and consultations can be longer. Remove duplicate questions, unnecessary demographics, and details you will not use.
Yes. Show color, heat, protective-style, or product-test follow-ups only after a relevant answer. Include a path for unsure or none, and preview every branch before publishing.
Yes. Add file uploads for inspiration, current products, or test documentation. Explain their purpose, make them optional where possible, and provide a text alternative.
Yes. Makeform provides unlimited free forms and responses, so you can generate, edit, publish, and collect responses without a usage cap. The paid tier removes the Makeform badge.
Group answers by a few relevant variables, then read open comments within each group for context. Record what you will change, what needs more testing, and where the respondent pool limits the finding.
Ask about the routine, not just the label.
