Describe your services and what you need before a discovery call. Makeform builds an inquiry form for scope, audience, deliverables, timeline, budget, assets, and decision-makers.
Route new design inquiries to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it, or send it to the Makeform builder. These structures are starting points, not live AI results.
Audience
Founders looking for a logo and visual identity
Format
Qualified inquiry with brand discovery fields
Prompt size
217 chars
Example form structure
Qualified inquiry with brand discovery fields
Company, contact, and website
Why are you creating or changing the brand?
Which identity deliverables do you need?
Target launch date and budget range
Existing brand files
Suggested routing tags
Brand identity
Marketing design
Needs review
Ask prospects to choose a budget range instead of naming their ideal price; ranges are easier to answer and faster to qualify.
Step 1
Inquire
contact, business, and project type
Step 2
Scope
goals, audience, and deliverables
Step 3
Qualify
timeline, budget, and decision process
Step 4
Respond
route, review, and schedule the next step
Better first conversations
A focused inquiry form gives you enough context to judge fit, prepare questions, and reply with a clear next step.
Project choices reveal relevant branding, packaging, campaign, or recurring-work questions.
Budget, deadlines, deliverables, and approval roles arrive in consistent fields.
Route inquiries so you can clarify, decline, or invite a discovery call with context.
Adapted to your practice
Choose the closest service, then edit its language, ranges, deliverables, and routing.
Capture the reason for change, audience, identity pieces, and launch date.
Capture channels, sizes, content readiness, launch date, and final approver.
Ask for quantities, specifications, dielines, SKUs, printer details, and proof dates.
Estimate volume, request types, turnaround, team access, formats, and budget.
Inquiry workflow
Build around your services, test the form, and connect submissions to your lead workflow.
Name your services, accepted projects, required context, timing, and budget ranges.
Add your deliverables and conditional paths for packaging, identity, campaign, or ongoing work.
Share a link or add it to your portfolio, then test the full path on mobile.
Send inquiries to your workflow and tag them by project type or fit.
Inquiry form vs contact box
A good first touch qualifies fit now and leaves deep discovery for later.
Field guide
Six sections reveal fit without forcing a prospect through full discovery.
Contact and organization
Collect what you need to reply and understand the working environment.
Project and outcome
Connect the project type to the business outcome behind it.
Scope and deliverables
Make scope countable with deliverables, quantities, dimensions, channels, and variations.
Inputs and readiness
Learn whether copy, images, guidelines, dielines, and previous files are ready.
Timeline and budget
Separate final-file and launch dates, and offer budget ranges that match your services.
Decision and next step
Learn how the client chooses a designer and state what follows submission.
Related tools
Move from initial interest to a detailed brief, scoped quote, and project handoff.
Collect deeper creative direction after a prospect becomes a qualified project.
Open toolGather the scope details needed to prepare and route a design quote request.
Open toolStructure objectives, audience, message, references, deliverables, and approvals.
Open toolAccept structured requests across a broader mix of independent services.
Open toolCollect working preferences and project details once a client says yes.
Open toolQualify website goals, pages, features, content, and technical constraints.
Open toolFAQ
Practical answers for designers replacing unstructured contact messages with a clearer first step.
It is a first-contact form for prospective clients. It captures the project, outcome, deliverables, timing, budget, assets, and decision process so a designer can assess fit before deeper discovery.
Ask about the client, project goal, audience, deliverables, available assets, final-file deadline, budget range, and approver. Use conditional questions so each service has a focused path.
Usually. Realistic ranges reveal mismatches early and are easier than an empty currency field. Include an unsure option, and make clear that scope and timing still shape the proposal.
Keep the visible path focused on contact, project, goals, deliverables, deadline, budget, and context. Reveal technical questions conditionally and save deep discovery for qualified projects.
Yes. Add uploads for guidelines, logos, dielines, references, or existing layouts, plus URL fields for shared folders. Keep them optional unless they are essential for qualification.
Yes. Branch from project type: packaging can ask about SKUs and dielines, identity about audience and launch, and campaigns about channels and dimensions. Keep shared contact, timing, and budget fields.
Yes. Makeform provides unlimited free forms and responses. You can generate, edit, publish, and collect inquiries freely; the paid tier removes the Makeform badge.
Route the submission, tag it by service or fit, and reply with a consistent next step: clarification, a discovery call, referral, or decline. Use the confirmation message to set response expectations.
Turn portfolio interest into a project you can evaluate.
