Describe your network and priorities. Makeform turns them into a franchise satisfaction survey with rating scales, open comments, and optional anonymity.
Route franchisee responses to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a starting point, tailor the prompt, or send it to the Makeform builder.
Audience
All active franchise owners
Format
Anonymous annual survey with scored sections
Prompt size
328 chars
Example survey structure
Anonymous annual survey with scored sections
Region and franchise tenure
Rate franchisor support areas
Confidence in location profitability
Likelihood to renew
One priority for the franchisor
Suggested routing tags
Support gaps
Operations friction
Profitability concerns
Ask franchisees to rate importance as well as satisfaction, so low-priority services do not outrank issues affecting store economics.
Step 1
Segment
region, tenure, and unit count
Step 2
Measure
support, operations, and economics
Step 3
Diagnose
low scores trigger useful context
Step 4
Act
owners see priorities and follow-up
Why survey the network
Separate measures show whether supply, field support, economics, or another part of the relationship needs action.
Use consistent scales across training, marketing, technology, supply, and field support.
Conditional follow-ups capture the process, vendor, or policy behind a low score.
Tenure, region, and unit-count groups reveal patterns while anonymity supports candor.
Built for the franchise lifecycle
Start with the closest lifecycle moment, then adjust the sections and language.
Review training, vendor setup, technology, and launch support while teams can correct gaps.
Track supply, labor, promotions, systems, and field support in a short recurring check that respects owner time.
Measure leadership trust, value, communication, profitability confidence, and advocacy.
Identify renewal intent and the specific changes that could strengthen confidence before formal renewal discussions begin.
Survey workflow
Build around decisions leadership can make, then assign every concern to an owner.
Tell Makeform who should respond, whether answers are anonymous, and which upcoming decision the survey must inform.
Keep rating directions consistent, add an importance scale where prioritization matters, and show follow-ups only after weak scores.
Explain timing, confidentiality, and when franchisees will hear what happens next.
Compare segments and give each priority a responsible team and follow-up date.
Survey design choices
Use the shortest format that still gives leadership enough evidence to act.
Field guide
Connect each franchisee experience to a team that can improve it.
Profile and segmentation
Region, tenure, and unit count can distinguish a new-owner issue from a systemwide one without demanding identity.
Support and communication
Rate response speed and resolution quality separately; quick contact does not always produce a workable answer.
Operations
Cover daily systems and standards, then ask where administrative time is wasted.
Brand and marketing
Ask about lead value, promotional execution, brand direction, and local flexibility.
Economics and value
Use confidence and cost-pressure questions when owners do not want to disclose exact financials.
Relationship and next steps
Close with renewal intent, leadership confidence, and one requested change.
Related tools
Pair the network survey with focused tools for employee, support, customer, and internal service feedback.
Compare frontline engagement themes with the operating issues franchise owners report.
Open toolMeasure staff experience inside corporate or franchise-operated locations.
Open toolEvaluate a specific help desk or field-support interaction after it closes.
Open toolConnect customer experience signals to owner feedback about operations and brand programs.
Open toolAssess how well central teams serve the operators who depend on them.
Open toolCollect structured renewal information after relationship concerns have been addressed.
Open toolFAQ
Practical answers for franchise leaders planning a candid, useful network survey.
It asks franchisees how well the franchisor supports their business. Sections can cover training, field support, operations, technology, supply, marketing, economics, leadership trust, and renewal intent. The goal is to identify specific priorities, not merely one headline score.
Ask franchisees to rate satisfaction and importance for services leadership can change. Use consistent scales, low-score follow-ups, profitability confidence, renewal intent, and one open request. Keep each question focused on one topic.
Anonymity can encourage candor on economics, leadership, or renewal. Use broad segments only when groups are large enough to protect identity. Put optional contact details in a separate follow-up path.
Run a comprehensive study annually, with shorter quarterly pulses on active priorities. Survey new franchisees after training, opening, and early milestones. Show action before repeating a long survey.
You do not need exact income statements. Ask about confidence in unit economics, revenue outlook, major cost pressures, ability to achieve expected returns, and value received for required fees. Provide a not-applicable option and an open comment. Any financial analysis should account for market, tenure, store format, and unit-count differences.
After a rating of 1 or 2, ask what caused it, which process is involved, and what would help. Keep follow-up optional for anonymous respondents. Share priorities, owners, dates, and progress updates after analysis.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses. The paid tier removes the Makeform badge. You can start with any example here, change the questions and branding, and share the finished survey with your network.
Yes. Add dropdowns for the segments that matter, then keep core scales identical across respondents. Review group results only where there are enough responses to preserve the confidentiality you promised. Segment differences are clues for investigation; open comments and operational context explain why the pattern exists.
Give franchisees a clear way to be heard.
