Ownership
Identify the requester and decision maker.
Capture each role so questions and final decisions reach the right people.
- Requester and team.
- Project owner.
- Final approver and reviewers.
Turn scattered requests into creative briefs for event facts, audience, copy, assets, sizes, print quantities, due dates, and approval.
Route requests to email, Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a request scenario, adapt it, or send it to the builder.
Requester
Program staff requesting promotion for a public event
Workflow
Event brief with copy, assets, and print details
Prompt size
349 chars
Example request structure
Event brief with copy, assets, and print details
Requester and team
Event schedule and location
Audience, message, and action
Upload approved logos and photos
Deadline and approver
Suggested routing tags
New request
Needs information
Ready for design
Ask separately for the event date and finished-flyer deadline to reveal rush requests.
Step 1
Request
event facts, audience, copy, and assets
Step 2
Triage
scope, priority, deadline, and owner checked
Step 3
Design
sizes produced from one approved brief
Step 4
Approve
one decision maker signs off for release
Better creative intake
Replace vague messages with the facts, files, formats, and decisions needed for production.
Require title, schedule, location, audience, registration destination, contact, and call to action before intake.
Separate event, first-proof, delivery, and distribution dates so real constraints are visible.
Keep final copy, assets, links, print specifications, and approver in one submission.
One intake, many requesters
Use conditional questions to collect production details by project type.
Collect audience, venue, schedule, registration, partner logos, accessibility notes, and distribution points.
Ask which employee groups, sites, languages, channels, and reader action are involved.
Capture campus, audience, posting points, QR destination, owner, and review route.
Organize message, audience, sponsors, response link, print run, digital variants, and approval.
Request workflow
Match intake to how your team reviews scope, schedules work, and resolves feedback.
Describe requesters, lead time, supported sizes, and information required before design.
Add channels, print options, regions, budget codes, file rules, and conditional branches.
Send requests to the intake owner and use consistent tags for triage.
Have one decision maker consolidate feedback, verify details, and approve the final proof.
Inbox vs document vs form
Make missing facts obvious before scheduling and keep decisions tied to the request.
Field guide
Six focused sections turn a creative ask into a production-ready brief without making staff guess what the design team needs.
Ownership
Capture each role so questions and final decisions reach the right people.
Event facts
Separate fields make critical public details easier to review before design.
Message
Ask who should notice the flyer, understand it, and act next.
Assets
Keep source material attached and distinguish final copy from editing notes.
Production
Collect each print and digital deliverable as a distinct output.
Timing and review
Separate event, distribution, proof, and delivery dates, then name review owners.
Related tools
Use related Makeform tools for broader briefs, advertising intake, announcements, event planning, and content handoff.
Collect audience, objectives, message, deliverables, references, owners, and review criteria for wider creative projects.
Open toolStandardize how internal teams submit complete source material and project context to a creative queue.
Open toolCapture campaign goals, channels, targeting, budget ownership, assets, flight dates, and advertisement approvals.
Open toolGather the facts, audience, timing, channel, sender, and approvals behind an internal or public announcement.
Open toolDefine visual direction, formats, technical specifications, source files, milestones, and feedback ownership.
Open toolPlan venue, schedule, audience, logistics, stakeholders, and promotion before requesting the event materials.
Open toolFAQ
Practical answers for marketing, communications, design, school, nonprofit, and operations teams organizing flyer intake.
It is an internal intake form for requesting flyer work. It collects event facts, audience, message, action, copy, links, assets, formats, print details, deadlines, reviewers, and approval ownership before work is scheduled.
Include requester, owner, event schedule and location, audience, message, action, links, approved assets, digital sizes, print specifications, budget code, proof and delivery deadlines, reviewers, and one final approver. Show print questions conditionally.
Ask separately for event, distribution, first-proof, and final-file dates. For rush timing, ask for the reason, fixed constraint, and essential deliverables. Explain that a requested date does not confirm scheduling.
Yes. Add uploads for approved logos, photos, brand references, prior versions, and copy files. Also collect exact wording in a visible field, plus image credits and usage notes.
Yes. Reveal print fields for size, quantity, color, vendor notes, cost center, and delivery. Reveal digital fields for channel, dimensions, publishing owner, and launch date. Shared copy and assets remain in one brief.
Require essential facts, offer standard size and channel choices, and explain each field. Name one content owner and final approver. Ask requesters to recheck names, dates, addresses, prices, and links; the team should still review intake.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses. The paid tier removes the Makeform badge. Customize a sample prompt, then share the intake form with staff.
Send submissions to the creative intake owner and keep a shared list sortable by date, output, department, and status. Email, Slack, Google Sheets, or Zapier can support routing. Keep clarification, feedback, and approval tied to the request.
Replace vague creative asks with complete briefs.