Describe your services, consultation style, and the details you need before an appointment. Makeform turns that brief into an editable esthetician intake form covering skin concerns, sensitivities, current routines, recent treatments, client goals, and the follow-up questions your team needs to review before service.
Route intake details to Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a complete starting prompt, tailor it to your service menu, or send it into the Makeform builder. The field preview is an example structure, not a live client submission.
Audience
New facial clients visiting an independent esthetician
Format
Mobile-friendly intake with conditional skin questions
Prompt size
689 chars
Example form structure
Mobile-friendly intake with conditional skin questions
What would you like to address today?
Current products and active ingredients
Any sensitivities, allergies, or past reactions?
When was your most recent facial or exfoliating treatment?
What result are you hoping for from this visit?
Suggested routing tags
First visit
Sensitivity review
Returning client
Ask when a product or treatment was last used, not only whether it was used. Timing gives the esthetician a clearer detail to review during the consultation.
Step 1
Ask
concerns, routine, sensitivities, and history
Step 2
Branch
show follow-ups only when an answer needs detail
Step 3
Review
scan responses before the client arrives
Step 4
Consult
confirm changes and plan the appointment together
A better pre-service picture
A useful esthetician intake form does more than collect a name and skin type. It surfaces the timing, products, past reactions, and client priorities that make the in-person consultation more focused.
Conditional questions can ask what happened and when after a client reports sensitivity, a reaction, a recent treatment, or use of a particular active ingredient. Clients who answer no skip the extra fields.
Send every response into one organized submission instead of reconstructing a routine from messages at the front desk. Your team can flag items that deserve a conversation before setup begins.
Use the submitted answers as a starting point, then confirm them with the client. The form organizes what they report; it does not diagnose skin or replace the esthetician's service-specific judgment.
Built around your menu
Start with shared client and skin-history questions, then reveal service-specific sections so a facial client and a waxing client are not forced through the same irrelevant checklist.
Capture the client's priority, current routine, sensitivities, recent services, preferred pressure or sensory notes, and expectations for the appointment.
Map where concerns appear, how they change, products already tried, and the client's definition of progress without turning the questionnaire into a diagnosis.
Ask about the booked area, last hair-removal method, present irritation, recent exfoliation, and the timing of products or treatments relevant to your review.
Replace the full repeat questionnaire with a change-only check-in covering new products, reactions, recent services, and how the skin responded after the prior visit.
Build the intake workflow
Give the generator a concrete brief, inspect the result, and connect submissions to the way your spa prepares for appointments.
Name the services the form supports, who completes it, and what the esthetician checks before each one. Mention must-have questions, optional disclosures, and wording clients will understand.
Replace generic product lists with the ingredients and treatment categories your practice actually reviews. Make sensitive questions optional where appropriate and test every yes or no branch.
Send the public link in the booking confirmation or reminder. State how long the form usually takes, which appointment it applies to, and when returning clients should submit an update.
Notify the right team member, tag first visits and reported sensitivities, and move structured fields into your chosen workflow. Confirm important answers again during the consultation.
Choose the right intake approach
The best format depends on what must happen before service. A generated form gives you a structured starting point that can reflect your menu, client language, and review workflow.
Field guide
Use these six sections as a practical build checklist. Adjust the wording and required status to the services you offer, and collect only information your team has a defined reason to review.
Client and appointment
Begin with enough context to identify the client and prepare the booked service. Keep administrative questions short so the client reaches the skin and treatment section without fatigue.
Concerns and observations
Clients may describe dryness, oiliness, congestion, uneven appearance, redness, texture, or sensitivity in their own terms. Combine selectable options with space for context rather than asking them to label a condition.
Routine and products
A product name alone may not reveal frequency or timing. Ask about morning and evening use, active ingredients, recently started items, and the date a relevant product was last used when your service review depends on it.
Sensitivities and reactions
Do not stop at a single allergy checkbox. If a client reports a sensitivity or past reaction, reveal fields for the product or trigger, what occurred, the affected area, approximate date, and whether the concern is current.
Treatment history
Recent professional services may deserve review alongside today's booking. Ask what was done, where, when, and how the client's skin responded instead of presenting an undated list of treatment names.
Review and confirmation
Let clients add context that checkboxes miss, confirm that answers reflect what they know today, and understand that the esthetician will discuss the intake before proceeding. Keep any separate policy or consent language clearly labeled.
Related tools
Pair the core intake with focused forms for skin assessment, facial consultation, service-specific acknowledgment, reservations, and wellness context.
Create a structured assessment for practitioner observations, client priorities, and documented follow-up notes.
Open toolStart with an intake focused specifically on facial appointments, products, sensitivities, and recent services.
Open toolOrganize the pre-service conversation around goals, history, routine, and the treatment being considered.
Open toolBuild a separately labeled acknowledgment flow using the wording and review process selected by your practice.
Open toolCollect booking preferences and service details before sending the appropriate intake link.
Open toolCreate a broader wellness questionnaire when your consultation process covers more than a skin service.
Open toolFAQ
Practical answers for solo estheticians, spa managers, and front-desk teams designing a useful pre-service intake.
An esthetician intake form is a questionnaire clients complete before a skin or hair-removal service. It gathers contact and appointment details, the client's concerns and goals, current routine, sensitivities or past reactions, products, and recent treatment history. The esthetician reviews the answers and confirms relevant details during the consultation. It is an information-gathering tool, not a diagnosis or a substitute for professional judgment about a service.
Start with the booked service and the client's priorities. Add skin concerns and affected areas, current products and active ingredients, allergies or sensitivities the client reports, past reactions, recent professional treatments with dates, and how the skin responded. Include an open notes field and confirmation that the answers are current. Service-specific branches are more useful than one very long list: waxing can ask about recent hair removal and exfoliation, while a facial branch can explore routine and goals.
Use plain, neutral wording and give clients room to say they are unsure. When someone answers yes, follow up with the product or treatment name, date, area, what they noticed, and whether it is still present. For treatment history, ask both what occurred and when it occurred. Make optional disclosures clearly optional, explain why the information is requested, and collect only details your team knows how to review. Confirm important answers in conversation before the service.
Yes. Begin with a service dropdown or pass the service choice into the intake workflow, then show the matching section. A facial client might see routine, active ingredient, and prior facial questions. A waxing client might see service-area, last hair-removal, irritation, recent exfoliation, and product-timing questions. You can also branch within a section, such as revealing reaction details only after yes. Test every branch on mobile and make sure a client can revise an earlier answer.
Not necessarily. Many practices use a full intake for the first visit and a shorter update before later appointments. The update can ask whether sensitivities, products, treatments, medications the client wants reviewed, pregnancy or nursing status they choose to disclose, goals, or contact details have changed. Include a no-changes option, but still ask how the skin responded after the previous service and whether anything should be discussed before today's visit. Set your own refresh schedule for a full review.
Yes. Makeform provides unlimited free forms and unlimited free submissions. You can generate an esthetician intake form, edit the wording and fields, publish it, and continue collecting responses on the free plan. The paid tier removes the Makeform badge. Review the generated draft carefully and tailor it to your actual services, team workflow, and client communication before sharing it.
Yes. Add optional file-upload fields for current skin photos, product labels, or a routine list when those materials help your consultation. Explain what kind of image is useful, avoid requiring a photo when a written answer is enough, and provide a text alternative. Place uploads near the related question so context stays clear. Your team should decide how submissions are accessed, retained, and removed, and communicate that process to clients in appropriate privacy wording.
Send each submission to the staff member responsible for the booked service and use tags such as first visit, returning update, or sensitivity reported. Review the client's priority, current routine, recent treatment dates, and any answer they want discussed before arrival. The response can support preparation, but it should remain the start of the consultation: verify changes, clarify ambiguous answers, and decide with the client whether the planned service still fits the information available that day.
Give every consultation a clearer starting point.
