Candidate basics
Make follow-up straightforward.
Collect preferred name, email, phone, location, and only the eligibility details needed now.
- Contact details and location.
- Work arrangement availability.
- Earliest start date.
Describe the role, channels, and hiring criteria. Makeform turns your brief into an application that collects candidate details, campaign experience, measurement skills, portfolio links, and screening answers.
Route applications to Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a hiring scenario, adjust the prompt, or send it to the builder. Each example shows a practical screening structure.
Audience
Digital marketers applying to a B2B software company
Format
Application with channel strategy and funnel questions
Prompt size
446 chars
Example form structure
Application with channel strategy and funnel questions
Candidate details and availability
Resume and campaign portfolio
Channels managed directly
Campaign planning example
Analytics and attribution tools
Suggested routing tags
Meets core criteria
Portfolio review
Follow-up needed
Ask candidates to explain one campaign decision with its goal, channel mix, and measurement method. Specific reasoning is more useful than a platform list.
Step 1
Define
role scope, channels, and minimum criteria
Step 2
Collect
candidate details, evidence, and work samples
Step 3
Screen
compare consistent, job-relevant answers
Step 4
Route
send qualified applications to the hiring team
Better first-round screening
A structured application reveals what candidates have owned, how they make decisions, and which evidence reviewers should examine.
Distinguish direct campaign ownership from collaboration or surface familiarity.
Ask which goal, data source, and reporting cadence guided a campaign.
Collect a resume, portfolio, work sample, and campaign explanation together.
Adapt it to the role
Start with the channel mix in the job description, then remove questions that do not influence interview selection.
Cover audiences, budget pacing, experiments, landing pages, and paid-channel reporting.
Ask about research, editorial operations, technical collaboration, and organic measurement.
Screen for segmentation, triggered journeys, testing, and cross-team coordination.
Collect examples of briefing specialists, managing vendors, and presenting results.
Application workflow
Turn the hiring brief into a candidate-friendly form and give reviewers consistent answers before interviews.
Name the seniority, channels, team, location, and evidence reviewers need.
Keep required fields obvious and use one or two realistic job scenarios.
Show channel or management questions only when candidates' earlier answers make them relevant.
Submit a test, check uploads and notifications, then share the form.
Choose useful evidence
Request enough job-relevant evidence to decide who should advance, without turning the application into a strategy project.
Field guide
These six sections give reviewers enough context to screen applicants while keeping the application proportional to the role.
Candidate basics
Collect preferred name, email, phone, location, and only the eligibility details needed now.
Career evidence
Provide fields for a resume, portfolio, campaign examples, and professional profile. State which formats are acceptable.
Channel ownership
List relevant channels and ask about ownership so reviewers can separate execution, management, and oversight.
Campaign measurement
Request one campaign example covering the objective, audience, channel choice, measurement, and next decision.
Collaboration
Ask for one example of coordination with the teams and partners that matter in this role.
Practical fit
Collect availability and the role-specific details needed before interview selection. Explain the next step.
Related tools
Use these live Makeform tools for broader applications, candidate intake, referrals, requisitions, and the marketing brief that defines the opening.
Create a general application when several open roles share one candidate intake path.
Open toolGather structured candidate details for recruiting coordination and follow-up.
Open toolBuild a broader employment application with work history and availability fields.
Open toolCollect the hiring manager's role scope, justification, budget, and approval inputs.
Open toolGive employees a consistent route for submitting qualified referrals.
Open toolCapture goals, audience, channels, deliverables, and constraints for marketing work.
Open toolFAQ
Practical answers for HR teams and marketing leaders building a focused first-stage application.
Include contact details, resume, portfolio, channel ownership, analytics tools, campaign experience, collaboration examples, availability, and a few role-specific questions. Match every question to a first-round decision.
A general application captures work history and contacts. This version adds marketing evidence: channels managed, campaign decisions, measurement practices, portfolio links, platforms, and collaboration.
A short scenario can reveal prioritization and measurement thinking. Keep it proportional, avoid requesting usable speculative work, state the answer length, and reserve larger exercises for later.
Yes. Use an initial channel selection and conditional follow-ups. A paid media applicant can see budget and optimization questions, an SEO applicant can see research and diagnosis prompts, and a lifecycle applicant can see segmentation and journey questions.
Yes. Add uploads for resumes or sanitized samples and URL fields for portfolios, profiles, or published work. State accepted formats and offer a text alternative.
Yes. Makeform provides unlimited free forms and responses, so you can generate, edit, publish, and collect applications without a response cap. The paid tier removes the Makeform badge.
Use the same specific questions for each applicant and agree on review criteria before publishing. Route submissions to one shared destination and use answers to guide interviews.
Yes. Configure email notifications and connect the form to tools such as Google Sheets, Slack, or Zapier. Test the route with a sample submission before sharing the application so files, answers, and notifications arrive where reviewers expect them.
Turn the hiring brief into a focused application.