Describe your dealer program. Makeform creates an online form for company details, channels, territories, references, and files.
Route dealer applications to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a complete example, tailor it, or send it to the builder. Listed fields preview the structure, not a live response.
Audience
Retail businesses applying to carry a manufacturer's products
Format
Multi-section application with territory and channel review
Prompt size
333 chars
Example form structure
Multi-section application with territory and channel review
Business and contact details
Requested product lines and territory
Locations and sales channels
Resale certificate and storefront photos
Applicant acknowledgment
Suggested routing tags
New applications
Needs documents
Ready for review
Use structured product-line and territory choices so reviewers can route applications and spot overlap.
Step 1
Apply
business, channels, territory, and product interest
Step 2
Screen
documents, references, and channel fit reviewed
Step 3
Clarify
missing details routed back to the applicant
Step 4
Decide
internal outcome recorded and next steps sent
Why use an online application
A dealer application separates applicants from general inquiries and gathers details for initial review.
Structured product, territory, location, channel, and order choices make applications easier to compare.
Reveal marketplace, facility, or additional-location fields only for relevant applicants.
Route submissions and uploads by region or product line while keeping applicant context together.
Built around dealer models
Choose the closest profile, then match its fields to your products, regions, and review owners.
Collect locations, display space, brands carried, buyer contacts, and storefront photos.
Ask about coverage, sales teams, customers, accounts, and requested territories.
Capture store URLs, platforms, marketplaces, fulfillment, markets, and support.
Add technician, facility, parts, training, installation, and support questions.
Application workflow
Build around your channel decision, then publish one link for structured dealer applications.
Name the products, business types, territories, documents, review owners, and channel-specific questions.
Use real product and region choices, require essentials, and reveal only relevant follow-ups.
Share or embed the form, notify reviewers, and route by territory, product, or channel.
Check missing documents, contact references, assess fit, and communicate the next step.
Form vs email vs generic intake
A channel-specific form gathers consistent decision inputs while adapting to different dealer models.
Field guide
Adjust these six sections to your policy and market for a practical applicant profile.
Business identity
Capture legal and trading names, business type, website, addresses, and the contacts responsible for purchasing and dealer communication.
Market coverage
Use structured territory and channel choices so reviewers can see coverage requests and potential overlap.
Products & positioning
Ask applicants which product families they want and how those products fit their current assortment and customers.
Commercial capacity
Use planning ranges for sales and purchases, paired with facility, staffing, marketing, and support capacity.
References & documents
Use repeating fields for trade references and labeled uploads for each document your reviewers use.
Acknowledgments & review
Place current program statements beside acknowledgments and explain that a decision follows separate review.
Related tools
Connect dealer recruitment with reseller screening, account setup, ordering, and onboarding.
Screen businesses selling through webstores, marketplaces, or direct relationships.
Open toolCollect company, capability, contact, and document details from prospective vendors.
Open toolGather account, resale, ordering, billing, and delivery details for wholesale access.
Open toolOrganize onboarding owners, documents, and setup tasks for accepted businesses.
Open toolRoute distribution, referral, co-marketing, and partnership proposals.
Open toolCollect product quantities and account details when dealers are ready to order.
Open toolFAQ
Answers for teams building an online dealer intake process.
It gathers business identity, locations, channels, requested territory, product interest, capacity, references, documents, and acknowledgments from a prospective dealer. Reviewers receive a consistent profile; submission does not itself communicate acceptance.
Include business and contact details, locations, customers, channels, territories, requested products, current brands, planning ranges, facilities, service capabilities, references, uploads, and acknowledgments. Remove anything reviewers will not use.
Dealer applications emphasize fit with a product, territory, service, or brand program. Reseller forms emphasize sales channels; wholesale account forms emphasize billing, shipping, and ordering. Combine sections that match your channel model.
Yes. Use conditional logic after a business-model choice. Show store and display fields to retailers, marketplace and fulfillment fields to ecommerce applicants, and technician and facility fields to service dealers.
Yes. Add clearly labeled uploads for each item. Explain file types, whether the item is required, and how to note pending or region-specific documents. Request only materials your screening process uses.
Use dropdowns or multi-select choices for real regions and product families, plus an explanation field for special requests. Structured answers support routing and reveal overlaps; reviewers make the program decision.
Yes. Makeform offers unlimited free forms and responses for generating, editing, publishing, and collecting applications. The paid tier removes the Makeform badge.
A submission can enter your Makeform inbox, notify reviewers, and flow to Google Sheets, Slack, Zapier, or another connected workflow. Your team then checks completeness, references, territory, and channel fit before sending the next step.
Turn dealer interest into a reviewable application.
