Describe your customer and campaign. Makeform creates a questionnaire for their challenge, decision, experience, outcomes, quote, and attribution preferences.
Send responses to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it, or send it to the Makeform builder.
Audience
Business customers who completed implementation
Format
Detailed questionnaire with measurable outcomes
Prompt size
317 chars
Example questionnaire structure
Detailed questionnaire with measurable outcomes
What was happening before you chose us?
Why did you choose this solution?
What changed, over what timeframe?
Share a short testimonial
How may we attribute your response?
Suggested routing tags
Strong story
Needs follow-up
Quote approved
Ask for a starting point and a specific change so readers understand the before-and-after context.
Step 1
Invite
send the right questionnaire at the right milestone
Step 2
Collect
capture context, experience, results, and quotes
Step 3
Review
identify gaps and request precise follow-up
Step 4
Create
shape approved details into a useful customer story
Why a focused questionnaire
Structured prompts collect the challenge, choice, experience, evidence, and customer language behind an outcome.
Move from the earlier situation through the decision, implementation, and outcome.
Pair numbers with a baseline, timeframe, method, and affected team; allow specific observations too.
Prompt for memorable moments, peer advice, and a short quote in the customer's voice.
Adapt it to the story
Choose the right depth, then adjust wording, required fields, and follow-up routing.
Document selection, rollout, adoption, results, and peer advice for a detailed asset.
Connect the original brief to delivery, collaboration, and outcomes.
Use accessible questions for participant, partner, volunteer, or supporter perspectives.
Collect a problem, outcome, quote, and attribution preference in a brief form.
Story collection workflow
Generate, tune, share, and route a complete questionnaire.
Describe your offer, customer milestone, story audience, and desired depth.
Use customer language and conditional follow-ups for metrics, photos, or interviews.
Share after implementation, project close, renewal, or a resolved support issue.
Tag strong stories, note missing details, and follow up with willing customers.
Questionnaire vs open request
Balance the story depth you need with the time a customer can give.
Field guide
Six sections help writers assess the story, find an angle, and target follow-up.
Customer profile
Collect profile details that help readers interpret the story without burdening the respondent.
Starting point
Ask about the goal and why the old process, delays, handoffs, or constraints mattered.
Decision
Ask neutrally about selection criteria, concerns, and what almost prevented the decision.
Experience
Ask about rollout, adoption, collaboration, and the moments that helped progress.
Outcome
Request a metric's baseline, timeframe, scope, and source, or ask for an observable change.
Quote and attribution
Request a short quote plus separate choices for identification, assets, and follow-up.
Related tools
Collect quick testimonials, broad feedback, satisfaction signals, and product-specific input with forms suited to each request.
Collect concise customer quotes when you do not need a full case-study narrative.
Open toolCreate a focused request flow for inviting customers to share an experience.
Open toolGather suggestions, pain points, and open-ended feedback across the customer journey.
Open toolPair satisfaction questions with follow-ups that explain each rating.
Open toolCollect feature-specific feedback from customers using your product.
Open toolOffer a standalone submission route for customers ready to provide a testimonial.
Open toolFAQ
Practical answers for marketing, customer success, and research teams collecting testimonials and case-study material.
It collects material for a testimonial, case study, or impact story: the customer's starting point, decision, experience, outcome, quote, and attribution preferences.
Ask about the earlier challenge, previous approach, choice, implementation, outcome, and peer advice. For each metric, request its baseline, timeframe, scope, and measurement method.
Match the intended asset. Use five or six questions for a quick testimonial; add profile, evaluation, experience, and outcome sections for a case study. Keep secondary details optional.
Ask about a specific moment, process, timeframe, or example. Cover one idea at a time and add conditional follow-ups for numbers, teams, features, or unexpected results.
Invite metrics, but allow specific observations. Customers who cannot share figures can describe changes in handoffs, workflow, completion, or confidence, grounded in an example.
Yes. Use shared questions, then branch to a short quote path or deeper decision, rollout, and outcome questions. Ask separately about interview availability.
Yes. Makeform is unlimited free: generate, edit, publish, and collect responses without a free-plan usage cap. The paid tier removes the Makeform badge.
Responses arrive in your Makeform inbox and can connect to Google Sheets, Slack, or Zapier for review, tagging, and focused follow-up.
Turn customer outcomes into story-ready material.
