Describe your campaign and the response you need. Makeform creates an editable crowdfunding form for pledges, donor details, reward choices, or backer sign-ups.
Send campaign responses to Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a campaign brief, adapt it, or send it to the builder. Each example shows a practical form structure.
Audience
Neighbors backing a local improvement
Format
Pledge form with contribution timing
Prompt size
234 chars
Example form structure
Pledge form with contribution timing
Supporter name and email
How much would you like to pledge?
When do you expect to contribute?
May we display your name?
Campaign update permission
Suggested routing tags
New pledges
Reward follow-up
Campaign updates
Label pledge intent separately from a completed contribution, and tell supporters what follow-up to expect.
Step 1
Explain
campaign purpose, target, and timeline
Step 2
Collect
pledge intent, contact, and reward choice
Step 3
Route
organize follow-up by tier or campaign
Step 4
Update
keep opted-in supporters informed
Why use a campaign form
Comments show enthusiasm but seldom capture an amount, reward, permission, and next step together. A form creates one consistent supporter record.
Label pledge intent, contributions, and prelaunch interest differently so a sign-up is not mistaken for money received.
Use conditional paths for physical rewards, organization donors, or employer matching.
Capture contact permission beside pledge details and route submissions for follow-up.
Campaign formats
Choose the campaign stage, then tailor its questions and routing.
Measure interest by location, product option, and pledge range before the public campaign opens.
Record pledge tier, digital or physical reward, supporter-credit spelling, and fulfillment notes.
Collect commitments, public-name preferences, volunteer interest, and questions for a local project.
Route larger or organization-based interest to the right campaign owner with the context they need.
Build your campaign intake
Describe the supporter journey, review the questions, and publish one response destination.
Describe what is funded, the audience, the response type, and the next step.
Add real tiers, rewards, dates, organizer details, and clear wording about what submission means.
Show shipping, matching, and public-name questions only when relevant.
Share or embed the form, review responses, and route needed fields to campaign workflows.
Form vs messages vs spreadsheet
Structured intake makes pledge intent comparable and follow-up visible.
Field guide
Build around the organizer's next decisions. Six focused sections create clean follow-up data.
Campaign context
State the purpose, organizer, target, use of funds, key dates, response type, and next step.
Supporter identity
Start with name and email. Add organization, phone, country, or contact preference only when needed.
Pledge details
Use a number field or ranges. Include timing and currency, and keep intent distinct from a processed contribution.
Tier and reward
List real tiers and rewards. Collect fulfillment details only for choices that require them.
Preferences and permission
Use separate choices for updates and public recognition; never assume a backer wants to be listed.
Confirmation and routing
Confirm what was received and who follows up. Route records by tier, region, or reward when ownership changes.
Related tools
Connect campaign intake with fundraising, volunteer, newsletter, or payment workflows.
Create fundraising intake for supporter details and follow-up.
Open toolFAQ
Practical answers for campaign organizers collecting pledges, reward preferences, or early backer interest.
A crowdfunding form collects structured supporter information such as pledge intent, contact details, reward choices, public-name preferences, or follow-up requests. It should say whether a submission is interest, a pledge, or part of a separate contribution workflow.
Start with name, email, pledge amount or range, currency, timing, and update permission. Add tier, reward, shipping, organization, matching, or public-name fields only when they affect fulfillment or follow-up.
Yes. Use the amount and timing fields to record a supporter's intended pledge, then explain how the organizer will follow up. Avoid calling that response a payment or completed contribution. If you need a transaction flow, build and communicate that as a separate step.
Yes. Add your campaign's tier names to a dropdown or multiple-choice field, then use conditional questions for the selected reward. For example, show size and shipping-country questions for a physical item while skipping them for a digital download or no-reward pledge.
Ask for email, location, project preference, pledge range, and notification permission. State that sign-up does not charge the supporter, reserve inventory, or confirm a reward.
Yes. Makeform offers unlimited free forms and responses, so you can generate, edit, publish, and collect campaign submissions without a form or response cap. The paid tier removes the Makeform badge.
Yes. Publish the form and share its link through email, social posts, or campaign updates, or embed it where your audience already reads about the project. Keep the campaign explanation close to the form so supporters see the purpose and next step before submitting.
Send every submission to one campaign inbox or response table, then tag it by response type, tier, reward, region, or owner. Include contact permission and preferred method in the same record. Use the confirmation message to tell supporters when and how the organizer expects to respond.
Give campaign interest a clear next step.
