Turn scattered pitches into usable calendar entries. Describe your workflow, and Makeform creates an intake form for the idea, audience, deliverable, owner, deadline, assets, and approvals.
Route content requests to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it, or send it to the Makeform builder. Every example is editable.
Audience
Writers and subject-matter experts proposing articles
Format
Idea form with audience, angle, and target date
Prompt size
225 chars
Example form structure
Idea form with audience, angle, and target date
Working title and one-sentence angle
Who is the target reader?
Content type and funnel stage
Preferred publish date
Research or source files
Suggested routing tags
New ideas
Needs review
Calendar ready
Ask separately for the publish date and final asset deadline so production time stays visible.
Step 1
Pitch
capture the idea, goal, and audience
Step 2
Brief
add format, channel, assets, and owner
Step 3
Review
route decisions and missing details
Step 4
Schedule
move approved work onto the calendar
Why structured intake
A spreadsheet title omits the audience, purpose, assets, and approval path. A planning form captures them before production.
Use consistent objective, audience, channel, and priority fields so editors can compare every pitch.
Collect deadlines, publishing dates, owners, and dependencies before assigning a calendar slot.
Identify the brand, campaign, client, and approver needed to route each submission.
Planning patterns
Start with the pattern closest to your team, then rename the stages, formats, and channels to match how work actually moves.
Gather article angles, search intent, experts, sources, and target dates before assigning a writer.
Connect the campaign objective to email, web, social, and sales deliverables with shared launch timing.
Give clients a guided brief for goals, brand inputs, mandatory content, files, deadlines, and approval contacts.
Capture platform, format, caption, creative, accessibility notes, owner, timezone, and posting time.
Build your intake workflow
Generate a starting form, then adapt its fields and routing to every planning handoff.
Name your content types, channels, requesters, review stages, and frequently missing details.
Require essential inputs, add real content pillars, and show channel-specific questions when relevant.
Send each brief, its files, and scheduling context to the right coordinator or channel owner.
Sort requests by campaign, format, priority, date, or status when planning the next cycle.
Choose an intake method
A generated form creates a consistent front door without requiring every contributor to use the planning board.
Field guide
A useful intake form captures enough context to assess, assign, produce, and schedule the work. Keep fields specific and remove anything the team never uses.
Idea and purpose
Ask for the idea, objective, reader problem, and desired action so reviewers understand the purpose.
Audience and message
Capture the audience segment, what it knows, its problem, and the message it should remember.
Format and channel
Separate the concept from its outputs. Each page, email, article, or social variation can have different specifications.
Ownership and workflow
Record the requester, production owner, subject reviewer, final approver, and dependencies before work begins.
Dates and priority
Collect separate production and publish dates, priority rationale, and any immovable event date.
Sources and assets
Request the research, notes, guidelines, imagery, copy, and usage context production needs.
Related tools
Pair planning with specialized forms for submissions, creative briefs, search content, social requests, and translation work.
Collect completed articles, media, contributor details, and supporting files for editorial review.
Open toolCapture objectives, audience, message, visual direction, deliverables, and approval details.
Open toolStructure search-focused requests around topics, intent, pages, keywords, and internal context.
Open toolGather post goals, platforms, copy, media, scheduling information, and reviewers.
Open toolGive requesters a guided way to submit campaign and creative requirements to a team.
Open toolCollect source content, target languages, audience, format, references, and delivery timing.
Open toolFAQ
Practical answers for marketing teams, editorial leads, and agencies organizing content requests.
It is structured intake for content ideas and briefs, collecting the goal, audience, format, channel, owner, files, dependencies, deadlines, and publishing details.
Start with requester, title, concept, objective, audience, format, channel, call to action, owner, reviewers, assets, production deadline, and publish date. Add specialized fields only when they inform decisions.
The form collects ideas and requirements consistently. The calendar shows accepted, scheduled work. Form responses supply the detail needed to create useful calendar entries.
Yes. Require a client or brand, show relevant brand questions, and collect requester and approval contacts so the agency can route each brief.
Yes. Let requesters choose article, email, page, video, podcast, or social content, then show format-specific questions such as video duration or article sources.
Yes. Makeform offers unlimited free forms and responses, so you can generate, edit, share, and use the planning form without a response cap. The paid tier removes the Makeform badge.
Ask for the objective, audience need, campaign, desired date, and priority reason. Compare impact, timing, effort, dependencies, and strategic fit.
Yes. Add upload and link fields for research, notes, guidelines, images, footage, source copy, or design references. Label whether you need final assets or inspiration.
Give every content idea a clear next step.
