Describe your services and estimator needs. Makeform turns the brief into a construction lead generation form for quotes, consultations, site details, budgets, timelines, and photos.
Route new project inquiries to email, Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it to your trades and service area, or send it to the builder. The fields are examples.
Audience
Homeowners planning renovations
Format
Conditional quote request
Prompt size
238 chars
Example form structure
Conditional quote request
Contact details and project address
What type of project are you planning?
Describe the scope of work
Target start date and budget range
Plans, drawings, or site photos
Suggested routing tags
New build
Renovation
Needs site visit
Ask for the project address early so the team can check its service area before spending time on an estimate.
Step 1
Capture
contact, location, and project type
Step 2
Qualify
scope, budget, timeline, and fit
Step 3
Route
send the lead to the right estimator
Step 4
Follow up
schedule a call or site visit
Better first conversations
A focused intake gives your team the location, scope, timing, and visual context needed to plan the next step.
Collect project type, area, budget, and start window to prioritize suitable opportunities.
Uploads reveal plans, access constraints, and visible conditions before a walkthrough.
Organize inquiries for the appropriate estimator, branch, or specialty crew.
Adapt it to your pipeline
Replace generic choices with your services, coverage area, and estimator workflow.
Capture goals, occupancy, financing, timing, and inspiration photos.
Ask about stakeholder role, procurement, bid date, size, plans, and walkthroughs.
Offer preferred call or visit windows after the prospect provides enough context for a useful conversation.
Branch into roofing, electrical, concrete, landscaping, or other trade-specific measurements and condition questions.
Build your intake
Turn estimator questions into a consistent intake and share it wherever prospects find you.
Name your trades, area, project sizes, and required qualification facts.
Add services and budget bands, then show only questions relevant to each project.
Confirm receipt and notify the right inbox with project and contact details.
Share a link or place the form on service and campaign pages.
Intake quality
Ask enough to choose the next action without demanding a complete plan set.
Field guide
Start with these six field groups, then reveal details as the prospect identifies the project.
Contact & role
Collect name, company, phone, email, contact preference, and relationship to the property. Commercial stakeholder roles may require different follow-ups.
Location & property
Ask for the address or ZIP code, property class, occupancy, size, and access limits. Location screens fit and informs a site visit.
Scope & service
Start with a service dropdown and plain-language scope. Follow with relevant measurements such as room count, roof area, panel capacity, or surface dimensions.
Plans & visuals
Accept site photos, sketches, plans, specifications, or inspiration images. Explain useful files and keep uploads optional for early-stage leads.
Budget & readiness
Budget ranges support initial qualification. Pair them with design, financing, approval, and decision-maker status to gauge readiness.
Timing & attribution
Capture start window, deadline, urgency, and consultation times. Track whether the inquiry came from a campaign, referral, directory, sign, or search.
Related tools
Use live Makeform tools for adjacent steps, from the first quote request to bids, work orders, and progress reporting.
Collect trade coverage, bid requirements, dates, and documents.
Open toolPrepare conversations with goals, background, and availability.
Open toolRecord approved work, location, assignment, scope, and timing.
Open toolCapture completed work, blockers, photos, and next activities.
Open toolGather capabilities, trade experience, coverage, and references.
Open toolFAQ
Practical answers for contractors replacing thin contact forms with project-focused intake.
It is an online intake for prospective clients requesting a quote or consultation. It captures contact, location, property, scope, timing, budget, readiness, and files so the contractor can choose a useful follow-up.
Usually require name, a contact method, location or ZIP code, project type, and scope. Require budget, timing, or uploads only when essential, and offer not sure where early-stage prospects may not know.
Start with property type and use conditional sections. Show homeowners occupancy, room, and inspiration questions. Show commercial prospects stakeholder, size, procurement, bid-date, plan, and walkthrough questions.
Yes. Add uploads for site photos, drawings, specifications, inspiration images, or bid documents. Explain useful files and keep uploads optional when prospects may not have plans.
Budget ranges help judge fit and prepare for a conversation. Use ranges matching your projects, include not sure, and state that the answer supports initial planning rather than setting a quoted price.
Project type, location, property class, and budget can support notification and workflow routing. Put the deciding fields early and mirror the assignment rules your office already uses.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses with your form. The paid tier removes the Makeform badge, so you can build and use the complete lead intake before deciding whether badge removal matters to your company.
Start simply, use familiar services, reveal relevant follow-ups, and explain budget or upload requests. Place the form on matching service pages, track lead source, and revise questions that produce vague answers.
Replace vague inquiries with project context.
