Event context
Connect feedback to the right job.
Collect enough detail to locate the event and connect comments with its menu and team.
- Event date and venue.
- Client, company, or order reference.
- Wedding, corporate, banquet, or drop-off service.
Describe the event and the feedback you need. Makeform creates a client survey covering food quality, presentation, delivery, setup, and staff service.
Route catering feedback to Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a catering scenario, tailor the prompt, and send it to the builder. The questions preview a useful structure.
Audience
Couples and wedding planners after a reception
Format
Short rating survey with private comments
Prompt size
217 chars
Example survey structure
Short rating survey with private comments
Event date and venue
Rate food quality and presentation
Were dietary requests handled correctly?
Rate serving staff and timing
What should we improve?
Suggested routing tags
Praise
Needs follow-up
Menu notes
Ask clients to rate food and service separately. One overall score cannot show whether the menu, timing, setup, or staff interaction needs attention.
Step 1
Send
share shortly after the event
Step 2
Measure
separate food, timing, and service
Step 3
Route
flag low scores for follow-up
Step 4
Improve
turn patterns into menu and crew changes
Feedback you can use
Break the experience into choices your kitchen, delivery lead, and service manager can act on.
Use consistent scales for planning, delivery, setup, food, staff, and cleanup.
Show details after a low rating and dietary questions only when needed.
Tag praise, menu notes, and responses needing contact for review.
Made for catered events
Start with the closest service model, then edit its questions and scale.
Review planning, presentation, dietary meals, staff, bar service, and venue coordination.
Measure arrival, accuracy, labeling, portions, packaging, and reorder ease.
Ask about buffet flow, table service, cleanup, communication, and value.
Check temperature, missing items, instructions, and packaging on mobile.
Post-event workflow
Turn your event type and standards into a focused feedback flow.
Name your event formats and the standards clients should review.
Keep scales consistent, require event identifiers, and remove irrelevant questions.
Add the link to your thank-you message and pre-identify the event.
Filter by event, menu, venue, or crew and contact clients who request a response.
One score or useful detail
Structured feedback distinguishes kitchen, delivery, and service issues.
Field guide
Identify the event, measure service, invite context, and offer follow-up.
Event context
Collect enough detail to locate the event and connect comments with its menu and team.
Food quality
Temperature, freshness, portions, and presentation can reveal specific production or transport problems. Use one scale.
Service team
Separate planning communication from event-day service to locate the issue.
Timing and logistics
Check arrival, setup, meal service, replenishment, and cleanup against the schedule. For deliveries, include packaging and accuracy.
Dietary needs
Ask whether requested dietary meals were identifiable and correct, without requiring health details.
Comments and contact
End with an improvement question, room for praise, and a choice about manager contact.
Related tools
Plan the event, collect reactions, or start from a broader customer survey.
Collect event date, guest count, menu needs, service style, and planning details before quoting the job.
Open toolGather broader input about programming, venue, registration, and the complete attendee experience.
Open toolCreate a flexible feedback flow for services beyond catering and event hospitality.
Open toolAsk organizers or attendees about an event once sessions, service, and logistics are complete.
Open toolMeasure the wider client relationship, communication, value, and intent to work together again.
Open toolCollect dietary requests during planning so the catering team can prepare and label the correct meals.
Open toolFAQ
Practical answers for caterers building a useful post-event client survey.
It is a post-event survey about food and service. It can cover quality, presentation, portions, timing, order accuracy, staff, dietary-request handling, satisfaction, and comments.
Ask clients to identify the event and rate food taste, freshness, temperature, presentation, quantity, staff courtesy, communication, arrival or setup timing, and overall value. Add a focused improvement question and a separate place for praise. Include questions about dietary meals only when they were part of the order.
Keep it easy to finish on a phone. Start with six to ten focused questions and conditional follow-ups for low ratings, deliveries, dietary requests, or contact permission. Remove anything your team will not use.
Send the request soon after the event, while details about temperature, timing, presentation, and staff are still easy to recall. Make the link part of your normal thank-you workflow, and avoid sending repeated reminders after the client has responded.
Yes. Create separate versions or use conditional logic based on event type. Weddings may need questions about tastings, banquet service, and venue coordination, while corporate drop-offs need questions about punctuality, packaging, labels, quantities, and setup instructions.
Show a comment box asking what happened, then let the client choose whether a manager may contact them and how. Route that response to the appropriate owner. Treat the form as an early signal: review the event record and speak with the client before deciding what action is appropriate.
Yes. Makeform provides unlimited free forms and responses, so you can generate, edit, publish, and keep collecting client feedback without a response cap. The paid tier removes the Makeform badge.
Use the same rating scale for recurring measures and keep food, logistics, and service as separate fields. Add event type, menu, venue, or service format as structured choices. Export or route responses to your review workflow, then look for repeated themes rather than reacting to one score alone.
Turn every event into a better next event.