Describe a sales, service, or parts visit. Makeform turns your brief into a focused car dealership survey with ratings, follow-ups, and useful routing details.
Send dealership responses to Slack, Google Sheets, and Zapier.
Sample prompts for the survey builder
Choose a starting point, adapt it, or send the prompt to the Makeform builder.
Audience
Customers who recently bought a new or used vehicle
Format
Short post-purchase survey with conditional follow-up
Prompt size
316 chars
Example survey structure
Short post-purchase survey with conditional follow-up
Which location and salesperson helped you?
Did you purchase a new or used vehicle?
How clearly were pricing and financing explained?
Was your vehicle ready when promised?
What could we have done better?
Suggested routing tags
Sales follow-up
Service recovery
Positive feedback
Ask customers whether their visit was for sales, service, or parts first, then show only the questions that fit that journey.
Step 1
Identify
match the response to the visit and department
Step 2
Measure
rate the moments the dealership can improve
Step 3
Explain
capture context behind each low or high score
Step 4
Route
send follow-up requests to the right manager
Feedback with context
One score cannot locate a problem in the test drive, financing, delivery, or service lane. Ask about the journey and capture enough detail to act.
Use conditional paths so buyers see delivery questions while service customers see repair questions.
Measure greeting, explanation, wait, readiness, and resolution separately.
Collect follow-up preferences and direct unresolved concerns to the matching team.
One dealership, distinct journeys
Create a focused version for each touchpoint, or place each path behind one visit-type question.
Measure listening, clear explanations, and vehicle handoff.
Check scheduling, estimates, updates, timing, invoice clarity, and resolution.
Understand selection, pricing, trade-in, timing, or experience barriers.
Measure identification, availability, wait time, and order updates.
Survey workflow
Start with the decisions your managers need to make, then keep the customer experience short and relevant.
Choose sales, delivery, service, parts, or a combined survey and name the identifying details.
Adjust terms, scale labels, required fields, and conditional follow-ups.
Send the link after delivery or pickup, by email, or with a QR code.
Filter by location, department, or advisor and prioritize requested contact.
Choose the feedback method
Choose a method that identifies the dealership moment and offers a clear follow-up route.
Field guide
These six sections identify the visit, measure key moments, explain scores, and enable requested follow-up.
Visit context
Collect only the details needed to find the visit and its path.
Sales experience
Separate product and test-drive support from pricing, financing, trade-in, and handoff.
Service experience
Capture scheduling, estimate explanation, updates, timing, invoice clarity, and resolution.
Rating design
Use consistent, labeled scales and ask one thing per rating.
Open feedback
One concise open question surfaces strengths and problems beyond the rating list.
Follow-up choice
Ask whether follow-up is wanted and how the customer prefers to receive it.
Related tools
Use a broad satisfaction survey, a review request, or an inspection form when the task extends beyond the dealership visit survey.
Create a flexible satisfaction survey for customer journeys across departments.
Open toolCollect structured ratings and open comments for products or service interactions.
Open toolCapture vehicle, appointment, and requested-work details before a service visit.
Open toolInvite customers to describe an experience in a dedicated review form.
Open toolBuild a recommendation survey with a follow-up question for score context.
Open toolRecord vehicle condition with a consistent checklist for intake or delivery.
Open toolFAQ
Practical answers for dealership managers planning sales and service feedback.
It collects feedback after a showroom, purchase, delivery, service, or parts experience. Visit details, ratings, comments, and optional follow-up help managers see patterns and individual concerns.
Identify the department, location, date, and staff member. Rate greeting, explanation, wait, updates, readiness, and resolution. Finish with an improvement question and follow-up choice.
They can share one link if a visit-type question shows the matching path. Separate surveys may be simpler when different teams send them. Avoid irrelevant questions in either setup.
Use visit identification, four to six ratings, one comment, and a follow-up preference. Conditional questions can gather details about unresolved issues without lengthening every response.
Send it soon after vehicle delivery, service pickup, or a completed parts interaction. Do not interrupt the handoff or repeatedly ask about the same visit.
Ask customers with unresolved concerns whether they want contact. Collect the department, preferred channel, and context, then connect responses to the managers' workflow. Keep this separate from marketing permission.
Yes. Use consistent dropdown values instead of free text. Keep core ratings consistent for comparisons, with conditional paths for journey-specific details.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting responses. The paid tier removes the Makeform badge.
Hear what happened after every visit.
