Journey context
Ask what the candidate experienced.
Use broad categories for role, location, and last stage. They provide context without automatically requesting a name.
- Job family.
- Last stage completed.
- Location when useful.
Describe your hiring stages and what you want to learn. Makeform turns the brief into a candidate feedback survey with focused ratings, open comments, and role-aware follow-ups you can edit before sharing.
Send candidate feedback to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a hiring scenario, adjust its wording, or send it into the Makeform builder. Each structure is a practical starting point, not a live AI result.
Audience
Candidates who completed an interview
Format
Two-minute survey with ratings and comments
Prompt size
268 chars
Example survey structure
Two-minute survey with ratings and comments
Which role and interview stage?
How clear were the preparation details?
Did the interview explain the role clearly?
How respectful did the conversation feel?
What should we improve?
Suggested routing tags
Interview experience
Communication gaps
Follow-up needed
Ask which stage the candidate reached before asking stage-specific questions; a screened applicant should not have to rate an interview they never attended.
Step 1
Invite
send after the relevant hiring stage
Step 2
Listen
collect ratings and optional comments
Step 3
Segment
compare roles, stages, and locations
Step 4
Improve
assign patterns to recruiting owners
Why candidate feedback matters
Time-to-hire records when a stage happened. Candidate feedback explains whether instructions were clear, interviews felt prepared, and communication went quiet at a critical moment.
Invite hired, declined, and rejected candidates with neutral wording. Comparing outcomes helps separate a single disappointment from a repeated process issue.
Branch by the last stage completed, so applicants rate the application while finalists can address assessments, panel interviews, and decision communication.
Use consistent scales for trends and optional comments for context. Segment results by role, recruiter, stage, or location before choosing an improvement.
Built around the candidate journey
Match the invitation to a point candidates can still remember. Keep recurring measures consistent, then add one or two questions about that stage.
Check posting accuracy, application effort, accessibility of instructions, and whether confirmation set expectations.
Measure scheduling ease, role clarity, communication quality, and understanding of the next step.
Ask about preparation, relevance, interviewer conduct, consistency, and opportunities to ask questions.
Review timeliness, clarity, closure, and the overall process without asking candidates to defend the outcome.
Survey workflow
Start with the decision the recruiting team needs to make, generate the survey, then test the invitation and routing before sending it widely.
Tell Makeform when the survey is sent, which candidates receive it, and whether reporting needs role, location, recruiter, or interview-stage tags.
Keep shared measures stable, remove questions candidates cannot answer, and reveal a follow-up comment only when a rating needs explanation.
Preview every path, explain whether responses are identified or anonymous, and avoid collecting personal details the improvement decision does not require.
Send the link at a consistent point, route responses to the recruiting workspace, and review patterns on a regular cadence with a named owner.
Survey design choices
A useful candidate experience survey combines comparable ratings with restrained open text and enough context to locate the hiring stage that needs attention.
Field guide
Use six compact sections to establish context, measure the experience, and collect actionable detail without turning the survey into another hiring assignment.
Journey context
Use broad categories for role, location, and last stage. They provide context without automatically requesting a name.
Application
Check whether the posting was accurate, the application manageable, and confirmation useful.
Communication
Ask about timing, usefulness, and consistency so candidates can identify a repairable gap.
Interview experience
Ask whether interviewers were prepared, questions were relevant, and candidates had time for questions.
Overall measure
Keep one labeled scale stable across versions, then use stage questions to investigate changes.
Actionable follow-up
Ask one optional improvement question and, when appropriate, separate permission for follow-up.
Related tools
Build the application, scheduling, interviewer evaluation, and internal feedback forms that surround the candidate experience survey.
Collect structured candidate information before the team begins interviews.
Open toolGive interviewers a consistent internal scorecard after each conversation.
Open toolGather availability and practical scheduling details in one place.
Open toolCreate the application candidates complete at the start of the journey.
Open toolContinue listening after a successful candidate becomes an employee.
Open toolCollect structured insights when an employee later leaves the organization.
Open toolFAQ
Practical answers for recruiting teams designing and sending a candidate experience survey.
It asks applicants about the hiring process, including the application, communication, scheduling, interviews, decisions, and overall experience. Its purpose is process improvement, not candidate reassessment.
Send it soon after the stage being reviewed: screening, interview, or decision. Use a consistent trigger. If a decision is pending, explain clearly how responses will be used.
Anonymous responses may encourage candor; identified responses allow follow-up. Explain the chosen approach accurately. For optional follow-up, separate contact permission from the feedback questions.
Ask the completed stage, then rate posting accuracy, application ease, communication, scheduling, interview preparedness, role clarity, next steps, and overall experience. Add one optional improvement question.
Keep it focused on the relevant stage. Branching hides questions about stages a candidate did not complete, while optional comments reduce effort.
Yes. Add role, location, stage, or team values and keep core ratings consistent. Use broad groups when small segments could make respondents identifiable.
Look for repeated stage-level patterns, read comments for context, assign an owner, and define one change. Contact respondents only when they permitted it.
Yes. Makeform is unlimited free for generating, editing, publishing, and collecting candidate feedback survey responses. The paid tier only removes the Makeform badge.
Make every hiring stage easier to improve.