Describe your campaign, audience, and research goal. Makeform drafts a campaign survey with screening, balanced issue measures, message tests, segments, and open feedback.
Route campaign survey responses to Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a starting point, edit the wording, or send the example prompt to the Makeform builder.
Audience
Likely voters in a local election
Format
Screened opinion survey with ranked issues
Prompt size
277 chars
Example survey structure
Screened opinion survey with ranked issues
How likely are you to vote in the city election?
Which three local issues matter most?
Is the city moving in the right direction?
What should local leaders address first?
Optional audience details
Suggested routing tags
Persuadable audience
Issue priorities
Message follow-up
Test one message idea per question and rotate its position when possible; otherwise order effects can look like persuasion.
Step 1
Define
audience, decision, and research goal
Step 2
Draft
neutral measures and answer choices
Step 3
Field
share consistently and monitor responses
Step 4
Read
compare segments without overstating results
Useful campaign research
Start with the decision the team needs to make, then measure awareness, opinion, and intended action separately.
Use geography, eligibility, category use, or likelihood to route respondents into relevant sections.
Give every concept the same scales and rotate presentation order when needed.
Put optional profile questions last to compare useful groups without unnecessary data collection.
Campaign survey formats
Choose a focused pattern, then add the topics and messages your team must evaluate.
Rank concerns, measure support, and ask for unaided issues before showing a list.
Present messages separately, reuse rating criteria, and ask what worked or failed.
Track awareness, sentiment, and issue importance with stable questions across waves.
Compare clarity, relevance, and stated response likelihood for campaign prompts.
Survey workflow
Provide context, then review every question for neutrality and a defined use.
Name the audience, campaign decision, material to test, and maximum length.
Remove loaded wording and overlapping options; order screening, core measures, then profiles.
Skip irrelevant sections and keep scale labels and rating criteria consistent.
Distribute consistently, compare useful segments, and record sampling limits with conclusions.
Choose the right method
Surveys compare consistent answers; interviews explore language and motivations in depth.
Field guide
Use these six sections for voter, advocacy, or marketing research. Keep only fields tied to the objective.
Audience fit
Ask only what qualifies the intended audience, then branch or end the survey when someone is outside scope.
Baseline
Ask unaided questions before showing campaign names, descriptions, statements, or concepts that could change recall.
Priorities
Measure issue importance separately from support or opposition to distinguish intensity from policy direction.
Message test
Give every message the same criteria, scale, and display. Present one idea at a time without favorable framing.
Segmentation
Limit profile questions, make sensitive items optional, and include prefer not to answer.
Analysis plan
Map each question to a decision. Record recruitment and dates so an open-link pool is not mistaken for a representative sample.
Related tools
Choose a focused tool for polls, brand measures, preference studies, market surveys, or contributions.
Collect structured preferences when respondents are choosing among listed options.
Open toolMeasure awareness, associations, favorability, and perceived differences.
Open toolCompare stated needs and choices across customer segments.
Open toolStructure a broader market, category, competitor, or concept study.
Open toolBuild a separate contribution form for campaign fundraising activity.
Open toolFAQ
Practical answers for campaign, advocacy, research, and marketing teams planning an opinion survey.
A campaign survey measures audience awareness, priorities, opinions, message reactions, or stated intent. Political teams can study voter issues and messaging; marketers can test concepts or brand associations. Tie it to one defined decision.
Start with screening and unaided awareness. Add issue importance, support, favorability, or concept ratings that match the goal. Include open feedback, put optional profile questions last, and plan how each answer will be used.
Use plain descriptions without assumptions, balance positive and negative options, and ask one idea at a time. Add unsure when genuine. Ask an independent reader to flag wording that pushes an answer.
Yes. Show messages separately with identical criteria and scales. Rotate order when possible, keep presentation comparable, then ask for an overall preference and open explanation.
Use the shortest survey that answers the decision. Remove repeated measures, preview it on a phone, and test it with people who did not write it. Report the observed completion experience.
Yes. Makeform is unlimited free for creating, editing, publishing, and collecting campaign survey responses. The paid tier removes the Makeform badge; it does not unlock a larger response allowance.
You can omit direct identifiers. Review fields, integrations, distribution, and settings before calling the study anonymous. Keep optional contact requests separate from opinion questions.
Not automatically. Results describe the people reached who responded. Record sample source, dates, screening, and response mix; avoid generalizing beyond that audience without suitable sampling.
Turn the next campaign question into a survey.
