Describe the listing, the feedback your seller needs, and how visiting agents should rate it. Makeform turns that brief into a focused brokers open feedback form for property impressions, price positioning, buyer fit, objections, and follow-up — ready to share by QR code or link before agents leave.
Route brokers open responses to Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a scenario, tailor the prompt, or send it to the Makeform builder. Each example shows a practical structure, not a live AI result.
Audience
Local agents touring a new residential listing
Format
Two-minute mobile survey with ratings and comments
Prompt size
572 chars
Example form structure
Two-minute mobile survey with ratings and comments
Agent name, brokerage, and email
Rate condition, layout, and presentation
How does the listing price compare with the market?
Strongest feature and biggest objection
Do you have a potential buyer?
Suggested routing tags
Price concern
Buyer match
Follow up
Ask for an estimated price range before asking whether the listing is priced correctly. The range gives the seller more context than a yes-or-no rating alone.
Step 1
Tour
agents experience the property in person
Step 2
Rate
condition, presentation, price, and buyer fit
Step 3
Interpret
patterns separate one opinion from repeated feedback
Step 4
Follow up
interested agents receive the next listing details
Feedback while the tour is fresh
At a busy brokers open, comments arrive in fragments and disappear when the next tour begins. A short, structured form captures comparable ratings and candid context while every room is still fresh in an agent's mind.
Use the same scales for condition, layout, curb appeal, presentation, and overall impression. Consistent choices make repeated strengths and weak spots easier to see than a stack of unrelated text messages.
Pair below-market, on-target, or above-market choices with a suggested range and explanation. You get the reasoning behind the rating instead of presenting one isolated number to the seller.
Ask about likely buyer profiles, active client interest, and follow-up permission. Positive tour feedback can become a clear next action without mixing sales leads into general comments.
Designed for the listing conversation
The best brokers open feedback form separates observation, market judgment, and interest. That structure helps the listing agent summarize what peers noticed without treating every response as equally important.
Keep condition, overall impression, price position, strongest feature, and biggest objection required. Leave deeper room-by-room comments optional so a two-minute response stays realistic.
For a price-review event, ask for an independent range before displaying the list price. Conditional sections can then request rationale only from agents who see a meaningful gap.
Prompts such as “What would your buyer hesitate over?” produce more useful answers than “Any comments?” Add a separate note asking what should remain unchanged.
End with explicit options for disclosures, a second showing, price-update notices, or no contact. The listing agent can prioritize real interest without guessing from a favorable score.
Brokers open workflow
Start with the decision the feedback should support — launch positioning, staging changes, price review, or buyer follow-up — then keep every question tied to that decision.
Tell the generator the property type, current market position, tour audience, and what you need to discuss with the seller. Mention whether the form should emphasize price, presentation, renovations, or buyer fit.
Put quick scales first, limit required written answers, and use conditional questions for deeper explanations. Add the address and listing image so agents know which property they are rating.
Publish the form and place its link in the event message or behind a QR code near the exit. A short verbal reminder tells agents exactly when and why to complete it.
Group repeated price, condition, and objection themes, while keeping agent identity and experience in view. Then follow up separately with respondents who requested documents or have a possible buyer.
Form vs casual follow-up
Conversation still matters, but a shared question set makes agent opinions easier to compare. The form creates a consistent record while leaving room for the candid explanation behind each rating.
Field guide
Six focused sections move from respondent context to seller-ready insight. Use only the questions that serve this listing, and explain how the feedback will be reviewed so visiting agents know the purpose.
Agent context
An opinion is easier to interpret when you know the respondent's brokerage, service area, and familiarity with comparable properties. Ask for enough context to follow up without turning a quick tour survey into a database intake form.
Property impression
A shared five-point scale keeps the ratings readable. Label the endpoints and include a not-observed option when an area was inaccessible, so agents are not forced to score something they could not evaluate.
Price positioning
Price questions become more useful when they distinguish estimated value from reaction to the current ask. Let agents choose a position, enter a range, and explain which comparable features or objections drove their judgment.
Objections & improvements
A low rating does not tell the seller what to change. Prompt agents to identify the primary objection and the adjustment most likely to improve reception, while giving them a no-change option when the listing is already positioned well.
Buyer fit
Ask who is most likely to value the home's particular tradeoffs. Buyer-profile feedback can shape future showing language and help distinguish broad market resistance from a listing that simply needs sharper positioning.
Follow-up routing
Keep contact preferences separate from the property score. This prevents a high rating from being mistaken for client interest and gives agents a clear way to ask for the specific material they need.
Related tools
Use dedicated forms for event attendance, general property questions, listing details, buyer discovery, inspections, and broader feedback rather than stretching one tour survey across every task.
Register visitors and capture contact details separately from the agents' property ratings.
Open toolCollect questions, showing requests, and property interest from prospects after the event.
Open toolGather structured property details and assets before preparing a listing for market.
Open toolDocument buyer priorities so agents can judge whether the brokers open listing fits.
Open toolCreate a structured property review for condition observations beyond tour feedback.
Open toolStart with a general-purpose feedback flow when the audience or subject is broader.
Open toolFAQ
Practical answers for listing agents who want timely, structured feedback without slowing down the tour.
It is a short survey that visiting real estate agents complete after previewing a listing. It typically captures ratings for condition, presentation, layout, price positioning, likely buyer fit, strengths, objections, and follow-up interest. Unlike a visitor registration form, its main purpose is to turn professional tour reactions into organized feedback for the listing conversation.
Start with overall impression, condition, layout, showing readiness, and price position. Then ask for a suggested price range, strongest feature, biggest buyer objection, likely buyer profile, and whether the agent has a possible client match. Add one follow-up preference question. Keep optional room-by-room detail only when the property or seller decision genuinely requires it.
Aim for roughly two minutes on a phone: several taps, one short price entry, and one or two written comments. Put easy ratings first and make only decision-critical questions required. Conditional logic can show an explanation field when an agent rates the price high or flags a concern, without making every visitor complete every follow-up question.
Use more than a yes-or-no question. Ask whether the price seems below market, on target, slightly high, or materially high; request a competitive range; and invite a brief rationale. For a price reassessment, collect the estimated range before revealing the current ask. Treat responses as market input to discuss, not as a formal appraisal.
Usually it is useful to collect name and brokerage because experience, service area, and buyer interest affect how a response is interpreted. If you want more candid comments, explain who will review them and include a confidential note field. You can also make identity optional, but that reduces the listing agent's ability to clarify a comment or follow up on interest.
Publish it as a link and place that link in the brokers open invitation and reminder. You can also turn the link into a QR code for a printed sign near the exit or refreshment table. Test the full form on a phone before the event, and make the property address prominent so responses are not assigned to the wrong listing.
Separate repeated patterns from isolated opinions. Summarize the distribution of property and price ratings, group common strengths and objections, quote specific comments only with appropriate context, and identify follow-up interest separately. Note how many agents answered each question and avoid presenting informal tour feedback as a guarantee of price or buyer behavior.
Yes. Makeform is unlimited free, so you can generate, edit, publish, and collect responses without a usage limit. The paid tier removes the Makeform badge. You can keep one form per listing or duplicate your preferred structure and tailor the address, price prompts, and property-specific questions for the next event.
Leave the brokers open with more than hallway comments.
