Describe your brochure and audience. Makeform creates a request form that captures contact details, content interests, delivery choices, and follow-up preferences.
Route brochure requests to email, Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose an example, adapt it, or send it to the Makeform builder.
Audience
Prospects comparing several product families
Format
Digital brochure request with interest routing
Prompt size
280 chars
Example form structure
Digital brochure request with interest routing
Name, work email, and company
Which product brochures interest you?
How should we respond?
What is your buying timeline?
Question for our team
Suggested routing tags
Digital delivery
Print fulfillment
Sales follow-up
Ask which brochure or topic the visitor wants instead of making the marketing team infer intent from a generic message.
Step 1
Request
prospect chooses the brochure and format
Step 2
Qualify
interest, role, region, and timing add context
Step 3
Deliver
digital or print fulfillment follows the choice
Step 4
Follow up
the right team receives an actionable request
A better brochure handoff
A focused form supports brochure delivery while capturing enough context for relevant follow-up.
Use structured choices for brochure titles, editions, and languages so fulfillment is clear.
Show postal address and quantity only when someone requests printed copies.
Turn product, region, stage, and follow-up choices into consistent routing tags.
Common campaigns
Choose a campaign, then edit its brochure options, questions, delivery, and routing.
Let visitors choose one or several ranges and share company, role, use case, and buying timeframe.
Capture a complete postal address, language, edition, and sensible copy quantity for the mailing queue.
Pair the brochure with budget, preferred unit or package, timeframe, and an optional viewing or tour request.
Use event codes and territory fields to preserve attribution and ownership.
Build the request flow
Generate the questions, add your brochure catalog, then connect delivery and follow-up.
Name the brochures, audience, languages, delivery formats, and useful follow-up context.
Keep fields concise and reveal address, quantity, or product questions only when relevant.
Explain what happens next and direct each choice to digital or print fulfillment.
Send responses to an inbox or sheet and assign them using brochure and territory fields.
Choose the right experience
Choose based on whether you need reach, physical delivery, or declared interest.
Field guide
Every field should support delivery, explain interest, or enable requested follow-up.
Contact identity
Collect the minimum contact data for delivery and follow-up. Add company and role only when useful.
Brochure selection
Use recognizable brochure titles. Allow multiple choices only when prospects may need related assets.
Delivery details
Digital requests need an email. Print requests reveal address, country, quantity, and delivery notes.
Intent context
Use a few structured questions to understand the project stage without creating unnecessary friction.
Notice and choices
Show your privacy notice and keep optional future-marketing choices separate from brochure fulfillment.
Routing metadata
Campaign, region, brochure, and representative identifiers preserve attribution and support assignment.
Related tools
Connect fulfillment to lead capture, qualification, inquiries, newsletters, and quote requests.
Collect catalog selections, formats, addresses, and quantities.
Open toolFAQ
Answers about brochure delivery, qualification, and follow-up.
It is an online form that records which brochure a prospect wants and the details needed to deliver it. It can capture contact information, edition, format, and useful follow-up context.
Include name, email, requested brochure, and delivery format. Add company and role when useful. Reveal mailing address and quantity for print. Add interest, timeline, phone, or questions only when your team will use them.
Use an open download for maximum reach and low friction. Use a form for physical delivery, multiple variants, campaign attribution, or requested follow-up. You can keep a general brochure open while gating specialist or printed packs.
Yes. Present brochure titles as a dropdown, cards, or checkboxes, then add edition, region, and language choices. Conditional questions can appear for a specific selection. Use the same asset names across your site and fulfillment queue.
Digital delivery needs an email and selected asset. Print needs a postal address, country, edition or language, and quantity. Reveal postal fields only for print and explain the selected format's next step in the confirmation.
Yes. Makeform provides unlimited free forms and responses. You can generate, edit, publish, and collect requests without a response cap. The paid tier only removes the Makeform badge.
Collect brochure, product, region, language, stage, and follow-up choices. Send submissions to an inbox, sheet, Slack channel, or connected workflow, carrying campaign or representative codes with each record.
Link to your privacy notice and explain how request data is used. Keep future promotional updates separate and optional. Review the wording and fields against your organization's policies and applicable requirements.
Make brochure interest actionable.
