Book details
Make the offer recognizable.
Show enough information for readers to confirm the intended release before ordering.
- Title, author, and cover.
- Release and fulfillment dates.
- Price and edition descriptions.
Describe your book, editions, release date, and fulfillment options. Makeform creates an online form for each reader's selection, quantity, contact details, and delivery preference.
Send pre-orders to Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a prompt, tailor it to your release, or send it to the Makeform builder.
Audience
Readers following an independent author's new release
Format
Edition and shipping form with launch updates
Prompt size
250 chars
Example form structure
Edition and shipping form with launch updates
Reader name and email
Choose your edition
How many copies?
Shipping address
Name for the dedication
Suggested routing tags
Paid
Pickup
Ship after release
State whether payment is due now, at pickup, or through a separate invoice so readers know what submitting the form reserves.
Step 1
Present
book, editions, price, and release date
Step 2
Order
reader chooses format, quantity, and extras
Step 3
Route
pickup, shipping, and payment status stay clear
Step 4
Fulfill
staff works from one organized pre-order list
Why use a pre-order form
Messages show enthusiasm but rarely capture everything needed to reserve, pack, and deliver the correct book. A structured form makes each request actionable.
Present paperback, hardcover, signed copies, and bundles as defined options, with conditional questions for dedications or collector details.
Require the contact, quantity, address, pickup location, and delivery preference your team needs before the order enters its list.
Tag submissions by edition, fulfillment method, or payment status for release-day preparation.
Built around your release
Choose the closest sales flow, then add your editions, prices, dates, and fulfillment language.
Collect signed-copy requests, dedication spelling, shipping addresses, and reader updates from your audience.
Offer store-location selection, reserve quantities, and capture contact permission for pickup-ready notices.
Explain edition differences, reveal personalization fields, and add merchandise or bookplate choices.
Gather copy counts, organization details, delivery needs, and invoice references from schools and clubs.
Pre-order workflow
A focused brief creates a form aligned with your buying and fulfillment process.
Provide the title, date, editions, prices, quantities, add-ons, shipping regions, and pickup options.
Confirm signed, pickup, and shipped selections reveal their required follow-up fields.
Repeat the edition, payment step, and estimated pickup or shipping window in the confirmation.
Route submissions, then filter by edition, location, shipping method, and status.
Form vs messages vs storefront
Match the collection method to payment timing and fulfillment complexity.
Field guide
Adapt these six sections to your editions, sales terms, and fulfillment process.
Book details
Show enough information for readers to confirm the intended release before ordering.
Edition selection
Use choices for paperback, hardcover, signed, numbered, and bundle options, then reveal relevant follow-ups.
Buyer details
Collect useful contact channels and keep marketing permission separate from order messages.
Fulfillment
Show a pickup location or structured shipping address after the reader chooses a method.
Payment path
Identify whether submission records a reservation, invoice request, or separate payment step.
Review and handoff
Test every branch and use stable fields so the team can sort orders easily.
Related tools
Pair the pre-order page with forms for general advance orders, reader events, club enrollment, library requests, purchases, and special payment flows.
Create a general-purpose pre-order flow for other products and launch campaigns.
Open toolStart from a book-order structure designed around a named payment option.
Open toolRegister readers for a signing tied to the release and capture event details.
Open toolEnroll readers in discussions, groups, or launch-season club activities.
Open toolCollect structured title requests and patron details for library consideration.
Open toolRoute internal or institutional requests for books through a review workflow.
Open toolFAQ
Practical answers for authors, publishers, and bookstore teams planning an upcoming release.
It collects a reader's request before release, including edition, quantity, contact, fulfillment preference, and personalization. Use it for reservations, invoice requests, or a separate payment step.
Include release details, edition, quantity, buyer contact, and pickup or shipping information. Show dedication fields only for personalized copies and explain when payment is due.
Yes. Offer signed and unsigned choices, then reveal a dedication field for personalized selections. Ask readers to check spelling because their text guides packing.
Yes. Collect a store location and contact for the pickup notice. State the date, hold period, payment timing, and whether customers should await confirmation.
Ask for the method first. Show a store dropdown for pickup or reveal recipient and address fields for shipping, keeping each path relevant.
Yes. Makeform provides unlimited free forms and responses, so you can generate, edit, publish, and collect pre-orders without a response cap. A paid tier is available only to remove the Makeform badge.
Only when your workflow collects and records payment. Otherwise call it a reservation or request, provide the next payment step, and track payment status separately.
Use consistent choices, route submissions to a shared list, and add statuses such as awaiting payment, paid, pickup, shipped, or review. Test every path before launch.
Give every early reader one clear order path.