Goals
Connect money to a purpose.
Name and rank goals. Capture the amount range, beneficiary, timing, and flexibility.
- Primary and secondary priorities.
- Target date for each goal.
- Flexibility if circumstances change.
Describe your advisory process. Makeform creates an editable questionnaire covering goals, horizons, liquidity, experience, capacity for loss, and market scenarios for advisor review.
Route completed questionnaires to your inbox, Google Sheets, Slack, and Zapier.
Sample prompts for the builder
Choose a starting point, tailor it, and send it to the builder. Examples support advisor review, not allocation recommendations.
Audience
Individuals beginning a planning relationship
Format
Multi-step questionnaire with required explanations
Prompt size
293 chars
Example questionnaire structure
Multi-step questionnaire with required explanations
What goals should this portfolio support?
When will funds be needed for each goal?
What portion may be withdrawn within three years?
How would you respond to a hypothetical 20% decline?
What experience do you have with market investments?
Suggested review tags
Near-term liquidity
Review inconsistency
Discuss at meeting
Ask separately about willingness to accept volatility and financial capacity to absorb loss; one answer should not stand in for both.
Step 1
Define
goals, audience, review cycle, and required disclosures
Step 2
Collect
horizons, liquidity, experience, willingness, and capacity
Step 3
Review
check omissions, contradictions, and household differences
Step 4
Discuss
advisor validates context before any planning decision
Better risk discovery
Gather the facts behind an answer: goals, timing, other resources, and expected reactions to a decline.
Ask about feelings toward loss separately from whether cash flow, reserves, and horizon could absorb it.
A near-term withdrawal reveals timing, amount, purpose, and flexibility; irrelevant details stay hidden.
Follow important scenarios with explanations that expose confusion or competing goals.
Built around the meeting
Let advisors scan changes and exceptions while preserving client explanations.
Group goals, horizon, liquidity, experience, risk reactions, and constraints.
Reveal detail for withdrawals, concentrated holdings, dependents, or decline reactions.
Notify the advisor early enough to request missing context.
Reuse core topics and emphasize what changed at annual review.
Questionnaire workflow
Start with your client segment and review process, generate the structure, then refine wording and routing before sharing it.
Name the review stage, required facts, and topics needing follow-up.
Define time frames, label hypothetical scenarios, and add explanations where scales lose context.
Require core answers and reveal detailed questions only when relevant.
Route submissions and resolve omissions or inconsistencies with the client.
Choose the right intake method
Organize facts and prompt discussion without making an allocation decision.
Field guide
Use these six sections as a coverage checklist. Adapt terminology, scenarios, retention practices, and review steps to your firm's process.
Goals
Name and rank goals. Capture the amount range, beneficiary, timing, and flexibility.
Financial capacity
Ask about income stability, reserves, debt, dependents, and calls on invested assets.
Liquidity
Ask what may leave the portfolio, when, why, and whether the amount is flexible.
Knowledge and experience
Ask what the client understands or has held and how they acted during declines.
Risk reactions
Present hypothetical declines with fixed time frames. Ask what the client might do and why.
Review and confirmation
Capture uncertainty and differing views. Confirm that responses are current and ready for review.
Related tools
Pair risk discovery with broader planning, client information, goals, and review forms already available in Makeform.
Gather broader household goals, planning priorities, resources, and meeting context.
Open toolCreate a general discovery form for client background and service needs.
Open toolHelp respondents clarify goals and describe what progress would mean to them.
Open toolCollect structured application details in a separate, purpose-built form.
Open toolDocument operational risks for business clients without mixing them into personal risk tolerance.
Open toolAsk clients about communication and service experience after the planning process.
Open toolFAQ
Practical answers for advisors designing consistent client risk discovery and review.
It gathers goals, horizons, liquidity, financial capacity, experience, and attitudes toward uncertainty. An advisor reviews missing or inconsistent context. The questionnaire does not prescribe investments or an allocation.
Cover goals, target dates, withdrawals, resources, liabilities, dependents, experience, hypothetical declines, stability and growth preferences, and constraints. Ask for explanations where choices are ambiguous.
Willingness describes comfort with uncertainty. Capacity concerns whether finances, horizon, reserves, and obligations could absorb loss. They can conflict, so ask and review them separately.
A score can hide contradictions and depends on methodology. Preserve original answers and explanations, keep any scoring transparent to reviewers, and require advisor discussion.
Use it at onboarding and refresh it on your firm's schedule. A short version can ask what changed in goals, finances, dependents, liquidity, horizon, experience, and reactions.
Yes. Separate submissions preserve each person's priorities. Route them to the reviewer and discuss differences; the form should surface disagreement, not resolve it.
Yes. Makeform provides unlimited free forms and responses, so you can generate, edit, publish, and reuse the questionnaire without a response cap. A paid tier is available only to remove the Makeform badge.
No. It prepares an advisor-led conversation. It does not select investments, recommend an allocation, predict markets, or determine suitability. Review it for your practice before sharing.
Replace vague risk labels with reviewable client context.