Describe your app, the experience to evaluate, and the users you need to hear from. Makeform creates a focused app feedback survey with ratings, follow-ups, priorities, and comments.
Route app feedback to Slack, Google Sheets, and Zapier.
Sample prompts for the builder
Choose a prompt, adapt it to your app, or send it to the Makeform builder. Edit any example before publishing.
Audience
Active iOS and Android users
Format
Short survey with rating follow-ups
Prompt size
238 chars
Example survey structure
Short survey with rating follow-ups
Platform and app version
Task completed
Task ease
What should improve?
Suggested routing tags
Usability issue
Feature request
Positive feedback
Ask which task the user was completing. That context makes a low rating easier to investigate.
Step 1
Target
choose the app moment and user segment
Step 2
Ask
combine ratings with focused comments
Step 3
Route
send issues and requests to the right team
Step 4
Learn
compare themes by platform, task, or version
Feedback with context
Connect each score to a platform, task, and reason so the response supports a concrete investigation.
Ask about one defined workflow instead of making users judge the entire app from memory.
Ask dissatisfied users what failed and satisfied users what worked well.
Pair structured choices with a comment prompt. Options support grouping; comments preserve unexpected details.
Choose the survey moment
A short survey after a real experience is easier to answer. Start with the moment relevant to your product decision.
Learn where setup stalled, which instructions were unclear, and whether new users reached their first meaningful outcome.
Ask immediately after search, purchase, upload, reporting, or another core task while the interaction is still fresh.
Separate discovery problems from usability problems by asking whether users found, understood, and repeatedly used the feature.
Capture the changed need, missing capability, friction, or competing product behind disengagement without forcing a long questionnaire.
Survey workflow
Define the experience, generate the survey, then route responses with enough context to compare patterns.
Name the decision: fix onboarding, evaluate a release, prioritize requests, or understand declining use.
Describe the audience and app moment, generate the question set, then remove anything that does not support the decision or route a response.
Show diagnostic questions only after a low rating or selected issue. Keep the default path short and let comments remain optional.
Send responses to your workflow and compare them by task, platform, version, user segment, or rating before choosing the next product action.
Question design
Ratings show direction, choices organize causes, and comments uncover details. A compact survey combines all three.
Field guide
Six sections provide context, a measurable signal, and an explanation without making the survey burdensome.
User context
Ask for role or experience level only when it changes interpretation. Pass known platform and version data automatically when possible.
Task context
Ask what users intended to do and whether they completed it. A workflow-specific comment provides clearer direction than general app feedback.
Experience rating
Ease, satisfaction, usefulness, and confidence are different judgments. Label scale endpoints and keep wording stable for comparisons.
Diagnostic follow-up
A low score may reflect an error, confusing interface, slow workflow, or missing capability. Offer reason choices plus a comment box.
Product priority
An unlimited checklist does not show priority. Ask for one improvement, rank a short list, or connect a request to a user job.
Follow-up permission
Let users decide whether the product team may follow up. Collect an email only after permission and keep feedback possible without contact details.
Related tools
Use a broader customer survey, a targeted beta form, or an exit survey when the research question extends beyond one app experience.
Structure a fuller evaluation of app usability, design, performance, and overall experience.
Open toolCollect general feedback across a product, service, support interaction, or customer journey.
Open toolMeasure satisfaction at a defined touchpoint and ask what influenced the rating.
Open toolGather structured observations from testers before or during a wider product release.
Open toolUnderstand reduced use, cancellation reasons, alternatives, and changes that could prompt a return.
Open toolAsk visitors about navigation, content, conversion steps, and problems on a public website.
Open toolFAQ
Practical answers for product teams designing a focused mobile or web app survey.
It asks mobile or web users about a specific product experience, combining task context, a rating, a follow-up reason, and an optional comment.
Ask what users tried to do, whether they succeeded, one clear rating, the reason behind it, their highest-priority improvement, and optional follow-up permission.
Keep an in-app survey to a brief core path: context, one rating, one relevant follow-up, and an optional comment. Remove questions unrelated to a decision.
Ask after onboarding, a feature trial, task completion, an error, or cancellation intent. Do not interrupt the task you want users to evaluate.
Use a specific conditional prompt. Ask which step caused trouble, what users expected, or what job a requested feature would help them complete.
Yes. Show diagnostics after low ratings, improvement prompts after neutral ratings, and a question about what worked after high ratings.
Yes. Makeform offers unlimited free forms and responses. Generate, edit, publish, and collect feedback for free; the paid tier removes the Makeform badge.
Keep each rating with its task, platform, version, and reason. Tag usability issues, errors, feature requests, and praise, then review grouped themes.
Ask about the app moment that matters.
