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Link preview

Link preview customization changes your form link’s title, description, image, and favicon on Pro and Business. Open the Share page and find the Link Preview section.

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Link settings in the Share page

A link preview is the card that platforms generate from your form URL. Makeform can provide the metadata those platforms read:

Preview field Where it appears
Site name The small source label in preview cards
Favicon Browser tabs, bookmarks, and some preview cards
Title Browser tabs, search results, and social preview cards
Description The supporting text below the title
Open Graph image The large image shown in most social and messaging previews
  1. Open the form you want to share.
  2. Go to the Share page.
  3. Find the Link Preview section.
  4. Click Customize to open the Customize Link Preview dialog. It has Site name, Site icon, Title, Description, and Image.
  5. Save the updated preview settings.

Customize text

In the Customize Link Preview dialog, set the Site name, Title, and Description.

Customize link preview text

Good preview text should be specific. Instead of a generic title like Form, use a title such as Vendor onboarding form, Customer feedback survey, or Event registration.

Customize the Open Graph image

Upload an image that gives respondents context before they open the form.

Customize link preview image

Recommended image guidelines:

  • Use a 1200 x 630 image when possible.
  • Keep important text centered so platforms do not crop it.
  • Use JPG, PNG, or WebP.
  • Avoid tiny screenshots or dense UI that becomes unreadable in small cards.

Customize the favicon

In the same dialog, upload a Site icon (your favicon) when you want the browser tab and preview source to feel branded.

Customize link preview favicon

Use a square icon with simple shapes. Makeform resizes uploaded favicon images for browser use.

Platform behavior

Different platforms cache previews differently. Slack, Discord, iMessage, LinkedIn, Facebook, Google, and X may not refresh immediately after you save changes.

If a platform still shows the old preview, wait for its cache to refresh or use that platform's preview/debug tool to request a new scrape.

Testing checklist

  • Confirm the title is specific and not just Form.
  • Confirm the description explains what the respondent is opening.
  • Confirm the Open Graph image is readable at small sizes.
  • Paste the form link into Slack, iMessage, or another private channel to preview it.
  • Re-test after changing the favicon or preview image, because those are often cached.