Launching something new? Whether it's a SaaS product, a newsletter, or a new eCommerce drop—your waitlist form is your launchpad.
It’s the first step in capturing demand, building hype, and growing your email list before the product is even ready. And with AI, you don’t have to spend hours dragging fields or styling layouts.
In this guide, we’ll show you how to use Makeform AI to build and launch a waitlist form in under 60 seconds — no code, no signup, no stress.
Before launching Makeform, we talked to dozens of indie hackers and startup founders. Nearly all of them said the same thing:
"I want to know if people care before I build too much."
That’s exactly what a waitlist form does:
If you're launching in 2025, you're not just building a product—you’re building anticipation. A good waitlist form makes that possible.
Old way:
AI way (Makeform):
No account required. You’ll land on a simple, chat-style interface. Just tell the AI what kind of form you want.
Here’s an example prompt:
“I’m launching a premium email tool for solopreneurs. Create a waitlist form to collect name, email, and what makes email hard for them right now.”
Within seconds, Makeform generates:
No manual drag-and-drop. No need to choose from a list of templates.
Makeform gives you:
Make it match your brand — or move fast with the default.
Once you're happy with the form, click “Publish” and you’ll get:
https://makeform.ai/f/your-form-id)You can start collecting signups instantly.
Prompt:
“Create a waitlist form for a course that teaches AI prompt writing for marketers. Ask for name, email, and experience level.”
Form generated by Makeform:
Published in 30 seconds. Shared with an audience that same day.
Beyond just name and email, consider asking:
This data will help you:
Your waitlist form isn’t just a signup box — it’s your first conversation with future customers.
Here’s how to make the most of it:
Ask why they’re signing up
→ This tells you what problem they think you’re solving. Gold for positioning.
Ask what they’re using today
→ Learn about your competitors or current habits.
Ask what would make them switch
→ Great for surfacing objections before your launch.
Keep it short, but open-ended
→ 1– 2 optional questions is enough. Focus on insight, not friction.
Read every response
→ Use them to shape your roadmap, landing page copy, and feature priorities.
You’ll never get this level of unfiltered, early feedback again.
Treat your waitlist like your earliest community — not just an email list.
Once people start signing up, here’s what you can do:
Send personalized emails
→ Segment by need or persona based on their answers.
Invite early testers
→ Pick the most eager users and build your early community.
Announce your launch
→ Build anticipation. Countdown. Offer launch-day perks.
Upsell or cross-sell
→ If you have an existing product or service, promote it.
Close the loop
→ Let people know they mattered to your launch. That’s how you build superfans.
Start building your waitlist today:
Create a waitlist form with Makeform AI →
No signup. No bloated UI. Just type what you need, and go live.
Q: Can I integrate my waitlist form with email tools?
A: Yes! Makeform supports email notifications, Slack alerts, and webhooks for Zapier, Airtable, or your CRM.
Q: Do I need to create an account?
A: Nope. You can generate and publish your first form without logging in.
Q: Can I edit the form later?
A: Yes — once you sign in, you can edit, clone, or manage your forms.
Want a step-by-step tutorial or video walkthrough?
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